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50% Of Users Discover Mobile Apps Through Search, Says New Study

50% Of Users Discover Mobile Apps Through Search, Says New Study

Mobile & Apps

A new study from ad attribution and analytic company TUNE, shows that app store optimization may be more important than we previously thought. In fact, most apps are found through... read more

Mobile and Paid Search: What's Happening, What To Do About It

Mobile and Paid Search: What’s Happening, What To Do About It

Mobile & Apps

Any small business marketer whose ad campaigns ignore mobile (and multi-device integrated marketing strategies) does so at their peril. Why? That’s simple: take the increasing numbers of smartphones (and tablets)... read more

5 of the Best Chrome Apps Available Today

5 of the Best Chrome Apps Available Today

Mobile & Apps

You can’t talk about web browsers without mentioning Google Chrome – one of the fastest and most secure web browsers available to date. However, despite the fact that Google Chrome... read more

3 Tricks to Implement for the Perfect Website

3 Tricks to Implement for the Perfect Website

Mobile & Apps

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The beginning stages of your website design go either one of two ways: you are obsessive and crazy over the smallest decisions, such as font and colors, or you neglect... read more

Walmart Brings the ‘Quantified Self’ to Supermarket Shopping

Walmart Brings the ‘Quantified Self’ to Supermarket Shopping

Mobile & Apps

Walmart, the world’s largest public company according to this year’s Fortune Global 500 list, is letting its shoppers analyse their own shopping habits data. By scanning barcodes through a new... read more

5 App Stores for Reaching More Customers

5 App Stores for Reaching More Customers

Mobile & Apps

If you’ve ever downloaded an app to your smartphone or tablet, it’s very likely that you downloaded it from Google or Apple. And why wouldn’t you? Both companies offer great... read more

5 Mobile Marketing Trends To Watch

5 Mobile Marketing Trends To Watch

Mobile & Apps

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Mobile isn’t just one of the most important channels for marketers to utilize, it is becoming THE most important channel. Blogs are read, emails are consumed and purchases are made... read more

Large Screen Devices Show 34% More Time in App

Large Screen Devices Show 34% More Time in App

Mobile & Apps

With the launch of the iPhone 6 and iPhone 6 Plus met with record-breaking success, it’s time to delve into what we can expect with these new phones. One of... read more

10 Features You Probably Aren't Using On The New iOS 8

10 Features You Probably Aren’t Using On The New iOS 8

Mobile & Apps

The much awaited iOS version 8 was launched recently alongside Apple iPhone 6. The uber cool mobile operating system has set many benchmarks and carries a special legacy of its... read more

So You Built an Android App… Now What?! How to Ace Google’s App Store

So You Built an Android App… Now What?! How to Ace Google’s App Store

Mobile & Apps

What’s that? You say you’ve developed a wicked app that could change the world? Good for you. But there are over 1.3 million apps available on Google Play. That means... read more

BYOD, CYOD, COPE: What Does It All Mean?

BYOD, CYOD, COPE: What Does It All Mean?

Mobile & Apps

As people become more and more tied to their own smartphones, companies have to take their employees’ desires into account when they decide how they want to handle their own... read more

Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

Truly Mobile Apps: Ridesharing, the 21st Century Version of Carpooling

Mobile & Apps

As of September 2014, the San Francisco and app-based Uber ridesharing network of private car and peer-to-peer drivers was available in 45 countries and more than 200 cities worldwide. Lyft,... read more

Hairgate Problem: iPhone 6 and 6 Plus Gaps Pull Out Hair!

Hairgate Problem: iPhone 6 and 6 Plus Gaps Pull Out Hair!

Mobile & Apps

HOLY CRAP! Another iPhone manufacturing flaw?! Yep it’s true folks and you can see all the people who are complaining about it on Twitter and social media under the hashtag... read more

10 Vital Screenshot Rules for Your App Download Page

10 Vital Screenshot Rules for Your App Download Page

Mobile & Apps

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The amount of apps in the appstore and Google Play is still soaring: with over 1.3 million apps for iOS, and about 1.4 million for Android devices, competition for a... read more

Your Mobile Site is Not Your Website’s Little Sister

Your Mobile Site is Not Your Website’s Little Sister

Mobile & Apps

“Marcia, Marcia, Marcia!” People of a certain age (ahem) will probably remember that angsty cry from perpetually downtrodden little sister Jan Brady. Jan was younger than Marcia. She wasn’t as... read more