(Sephora, or the happiest place on earth, (as I call it), recently updated the checkout process in their New York City store. Now, customers no longer have to stand in line to check out. Instead, Sephora associates will be able to ring up their purchases through an iPod Touch.
Mobile Commerce Daily explains, “Sephora has implemented software from Agilysys and RedIron to turn iPod Touches into mobile point-of-sale devices across a number of its stores.” I haven’t seen the mobile POS in Arizona yet but I’m looking forward to trying it out.
The article quoted Aaron Hagler, vice president of solution delivery for the retail solutions group at Agilysys Inc., Cleveland, Ohio as saying, “The [Sephora] sales associate is helping them select products, doing their makeup, and working very closely with the customer anyway. This makes a much nicer shopping experience for the customer.”
I have to agree – it’s a pretty cool idea that the sales associate who helps you find the products you’re looking for could ring you up right then and there – without ever having to wait in line. I can definitely see how this could give Sephora a boost in customer satisfaction levels, especially during the holidays when they tend to have extra-long lines.
What do you think of Sephora replacing traditional POS with mobile point-of-sale devices?