Mobile Minute: Mobile Payments [Video]

For consumers, mobile payments offer low-friction checkout. For retailers, it’s an easy point of sale system. So why haven’t mobile payments taken off?

Starbucks is the surprising current leader, generating more than 3 million in-app transactions per week.

That’s a huge number. Especially when it comes from a coffee company, rather than a payment platform.

What else marketers need to know…

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Starbucks has put mobile first, building loyalty with customers through an efficient, elegant way for them to pay — essentially with a digital gift card that users love.

Brands can learn from Starbucks, blending easy payments with loyalty perks.

If used smartly, this creates a big opportunity to enhance the brick and mortar experience with mobile.

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