Mobile marketing has become one of the strongest forms of direct advertising for businesses in the last two years and is growing at an insurmountable pace. As spring break is here we are seeing it first hand with the promotions being texted in bulk to college students at universities across the country. From messages stating spring break exclusive trips for students at their respective universities to all of the bars, restaurants, and resorts sending out messages to attract them to their respective business over the spring fling bonanza.
Now that the cell phone has become so commonplace in everybodys pocket it makes sense for this form of marketing to have surpassed radio, television, and billboard advertising for acheiving a higher response rate than these traditional forms of advertising that were the norm in years past. This year Nielson the famous trend and ratings company has showcased that they are following the most popular operating systems in mobile.
The Android OS has a 52% market share, Apple iOS has a 35% market share, 7% for blackberry, 2% for microsoft, and the rest divided upon various other mobile software developers. This shows that 96% of cell phone users today are now using smartphones.
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Since mobile advertising is so very important here are some tips for marketing in 2013:
- Know your market and demographic
- Do not send out SMS messages at late hours as you will have a large attrition rate
- Make sure your messages have merit and a good advertisement
- Keep it short and sweet messages are traditionally only 140 characters long
- Have a landing page or call to action from your text
Remember you win by skating to where the puck is going not to where it’s been. Winning is everything so utilizing a mobile marketing company with cheap bulk texting rates is not only going to save you money from the big advertisers but also bring you in more business than you previously had.