Smartphones are no doubt the best arena to be surfing the web in, but the truth of the matter is that even the simplest cell phone these days likely has Internet capabilities. With this in mind, remember that more and more people are sitting around, stuck in traffic or waiting for their date to show up, tinkering with the Internet on their phone.
If you’re a business with a marketing mindset, then this information is doubtlessly making you wonder how you can best turn this to your advantage insofar as getting your message across to the consumer is concerned. Having a website in general is one of the best ways to get yourself out there to the masses, and business websites are all but considered necessary these days to any business who wishes to get off the ground and advertise to a wide range of potential clients. But what about clients who are surfing on their cell phones?
The truth of the matter is that no matter how good your site looks on the computer or how well organized it is, it’s likely a little awkward for those who are working with mobile browsers. Regular websites are simply not calibrated to handle mobile browsers, and the result is often squished graphics and confusing layouts.
What can assist in this matter is a website that is specifically calibrated for the use of Internet surfers using mobile phones. These specialty websites are often known as “WAP” websites, and generally project a truncated version of the company’s full website. WAP websites are a great way to get headlines and multimedia downloads to your consumers in a mobile format.
Spending the money to develop a website that is specifically calibrated for a mobile web browser is another great way for a startup to break into the mobile marketing craze. Lots of people surf the Internet on their phones, and being able to reach out to these surfers is a great way to make your mobile marketing dollar stretch farther than with other methods. Also, if you’re worried about certain kinds of mobile marketing being too “intrusive,” having a mobile website is a more latent way to take advantage of mobile marketing while still getting in on the trend.
To find people who can help you calibrate your business’ mobile website, you can search online for companies that specialize in “mobile web development”. These are different to traditional web designers, so be sure that you know who you’re working with and what their capabilities are insofar as mobile web design is concerned before making a commitment.