Mobile fundraising apps are a great way to raise money for charity. Fundraising is the lifeblood of any charitable program. Crowdfunding is the latest way to leverage the internet by using the collective power of a large number of small donations that when pooled together add up to a large sum. It all started with the mobile phone fundraising campaign, “Text for Haiti” in 2010 after a devastating earthquake. Donors could contribute to the Red Cross by simply texting “Haiti” to 90999. This real time charitable giving campaign went viral thanks to social media and millions of dollars were raised this way, $10 at a time.
Since then, very few mobile apps have become available for nonprofits. A big roadblock is Apple’s ruling against apps in its appstore facilitating charitable donations on thir iOS platform in 2010. Typically the app itself is a free download, but they charge transaction fees per donation, monthly service charges and sometimes even offer subscription rates too through a connected online website platform. . Read on to get some of the top recommendations for mobile fundraising apps today.
See also: Best iPhone apps 2013.
Razoo (iOS, Free)
Razoo is an online fundraising platform with an app for your iPhone or iPad and a Facebook donation app widget too. Razoo covers all the bases including online fundraising, social media fundraising and a mobile fundraising app. You can choose from over 1 million causes or even start your own. Beth Kanter, author, leading nonprofit blogger and analytics extrordinaire, recently used Razoo to raise $5,000 in memory of her dad for Surf Rider Foundation for ocean conservation. 5% was raised via the mobile app and 95% online through the Razoo web site. The app lets you manage and monitor your campaign. You can invite your friends via email, post updates to your campaign’s page feed and even thank donors too.
Recommended for YouWebcast: Relationship Marketing: How to Build a Relationship that Converts to Sales
Razoo app charges a flat 4.9% transaction fee per donation and no monthly service charges. Plus, they cover charge-back fees on credit cards too.
Fundly (iOS, Free)
Fundly is like a “Kickstarter or nonprofits,” which is a great description especially since Kickstarter does not allow causes to use its popular online crowdfunding site. The Fundly app has functionality which is very similar to Razoo. You can update your page, invite your contacts, connect your Facebook and Twitter accounts and thank donors too.
Fundly’s Basic pricing charges 4.9% per transaction + 3% credit card fees and has no monthly fee at that level.
Which mobile fundraising apps do you use?
Leave a comment and tell us more.