Mobile & Apps

Maximum App Exposure [Infographic]

When creating an app, your number one objective is to have maximum exposure. So, let’s take a look into what it takes for your app to succeed. Nielsen reported that the average number of apps on a smartphone have increased from 32 to 41 and apps’ share of Internet usage increased from 73% to 81% in the last year.

When marketing your app, you want to make sure it is worth its digital weight. Android has 558,065 apps and there are 103.9 Android apps added daily, with a 26% percentage of low quality apps. Once your app is created, it’s time to distribute.

Recommended for YouWebcast: Sales and Marketing Alignment: 7 Steps To Implement Effective Sales Enablement

When distributing your app the importance is first impressions. Use specific keywords to reach the right audience, 56% of users find apps by searching for them. Remind your customers to rate your app as well. Get external app review sites to rate the app too because more good ratings mean a higher ranking application. Be sure to pay to pre-load. Pre-loaded apps are the applications that come with the device. Bookmarking your app on a minimum of 1 million phones will be $210,000 in total while pre-installation of the app on 1 million phones totals to be $480,000.

Android also offers alternative app stores for your use. But, why use an alternative app store? All app stores do not sell the same app for the same price. All of these app stores encourage developers to choose them to publish their apps with. In turn, you could have a higher price on your app on another app store for a bigger profit. The top alternative app stores include Amazon Apps, Slide Me, Getjar, Mobango Mobile Power, and Appsfire. These app stores range from helping the review process that encourages apps to be of high quality to allowing you 91% of the sales revenue as profit.

Don’t limit your app to local markets, think globally. The largest app markets are in the UK, Canada, Australia, France, and Germany. Maintain your successful app, update your app regularly, make more than one app, and make sure your app improves. Happy apping!

Check out the infographic below presented by Startapp to learn more about maximum app exposure.

  Discuss This Article

Comments: 2

  • Thanks guys. Great article. I’m curious how I go about submitting my application to be pre-installed when phones are shipped? Is that a service you offer? If not, is there a company that can install the apps OTA?

  • Hello Curtis,
    I’m glad you enjoyed the article! We don’t offer this service ourselves. The purpose of this infographic was to give users a variety of options, even if they’re not something we offer.
    we do however offer unique ad placements for you to help with your app distribution.
    Visit us at for more details!

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.