When creating an app, your number one objective is to have maximum exposure. So, let’s take a look into what it takes for your app to succeed. Nielsen reported that the average number of apps on a smartphone have increased from 32 to 41 and apps’ share of Internet usage increased from 73% to 81% in the last year.
When marketing your app, you want to make sure it is worth its digital weight. Android has 558,065 apps and there are 103.9 Android apps added daily, with a 26% percentage of low quality apps. Once your app is created, it’s time to distribute.
When distributing your app the importance is first impressions. Use specific keywords to reach the right audience, 56% of users find apps by searching for them. Remind your customers to rate your app as well. Get external app review sites to rate the app too because more good ratings mean a higher ranking application. Be sure to pay to pre-load. Pre-loaded apps are the applications that come with the device. Bookmarking your app on a minimum of 1 million phones will be $210,000 in total while pre-installation of the app on 1 million phones totals to be $480,000.
Android also offers alternative app stores for your use. But, why use an alternative app store? All app stores do not sell the same app for the same price. All of these app stores encourage developers to choose them to publish their apps with. In turn, you could have a higher price on your app on another app store for a bigger profit. The top alternative app stores include Amazon Apps, Slide Me, Getjar, Mobango Mobile Power, and Appsfire. These app stores range from helping the review process that encourages apps to be of high quality to allowing you 91% of the sales revenue as profit.
Don’t limit your app to local markets, think globally. The largest app markets are in the UK, Canada, Australia, France, and Germany. Maintain your successful app, update your app regularly, make more than one app, and make sure your app improves. Happy apping!
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Check out the infographic below presented by Startapp to learn more about maximum app exposure.