We probably should have seen this coming. Rarely does Apple or Samsung make some kind of move without Google being too far behind. And so, with Apple’s iPhone and Samsung’s Smartphone being all the rage among mobile phone users, it was really only going to be a matter of time before Google made its way into the competitive “cell phone ring” with what they are calling the X Phone.
So, what do people have to look forward to with this particular phone? Well, from what a lot of experts are predicting, it will basically be a super upgrade for the Motorola brand; something that a lot of fans of Motorola are definitely looking forward to. As it relates to specific features of the X Phone, there haven’t been many shared at this time. What does appear to be “on the books” is that it’s slated for release in the late-spring or early-summer of this year with the ability to “rival” the phones that are already out on the market.
In the meantime, it is assumed that certain partners of Google may not be all that thrilled about the new invention. Take Samsung, for example. It wasn’t too long ago that Samsung partnered up with Samsung for the purpose of releasing the Galaxy Nexus. Samsung was the company that provided the software and Google’s Android 4.0 was the operating system it used. However, in order to release the X Phone, for pretty obvious reasons, they are going to have to do a lot of collaborating with Motorola.
This means that Samsung is going to be overlooked when it comes to this particular project and that’s probably not going to be something that sits very well with them. And while Google has never been a company to run from controversy (or lawsuits), some may wonder if they actually thought this particular “partnership” with Motorola all the way through when it comes to the domino effect that it may have. Without question, Google cannot afford to burn (or even singe for that matter) any bridges with Samsung being that they currently 40 percent share of the Android market (Motorola only has 3 percent) and Samsung is the biggest smart phone maker in the entire world (to date).
Here’s the flip side to that “communications coin”, though. A part of the reason for their overwhelming success is due to the fact that they had Google’s help. So, obviously and for so many reasons, both Google and Samsung are going to have to find a way to gently handle the fact that Google is releasing a phone that will become Samsung’s direct competition as they still work together on other projects. After all, it’s no secret that Google has paid around $12.5 billion in order to acquire some of Motorola’s engineers for their upcoming handset (that is sure to come with features like a camera, apps and wireless headsets).
Google always makes for good reading. Time will tell how well the X Phone does and their relationship with Samsung will do. Stay tuned.