Have you ever visited your company’s website using your smartphone or tablet? If the answer is no, you may be surprised at how bad it actually looks. Websites were not originally designed to be displayed on mobile devices, so when they are viewed on these devices, the screens are too large or awkward. Visitors will have to scroll far more than is necessary. Even then, certain design aspects might not load properly. All in all, it can be a frustrating experience for you and the user.
If you already have a mobile website, odds are good that it is using old technology that is not getting you the most bang for your buck. If so, then it is time to step up your company’s mobile presence by implementing a responsive design. If you are confused by the difference between a mobile site and a responsive site design, then rest assured that you’re not alone! In essence, they are both ways to effectively display your website online. However, responsive design is a far superior choice. Here’s why:
Mobile Websites versus Responsive Design Websites: What is the Difference?
The main difference between these two implementations is that a mobile site is an entirely different version of your site. It is customized for size and display, and so it looks good on handheld devices but not on PCs or laptops. Responsive design is a way of adding coding and elements into your existing website that automatically adjust the way it shows up on any device. The image below depicts a responsive website that “responds” to the device it is viewed on.
Responsive Design Does Not Require a New Domain Name
When you create mobile websites, you have to register a new domain name, because this mobile site is essentially a copy of your main website. Although very similar to your website domain, such as m.domain.com, search engines treat it like a separate entity. With a responsive site, there is no additional domain required. That’s because what you see on your tablet is not a copy of your site: it is your site.
Responsive Design Saves You Maintenance Time
Because a mobile website is a copied set of files on a different domain, you have to make all website changes twice. A new group photo or a staff name change requires a change to each set of files. Responsive design requires only one change, thus decreasing the odds of errors or omissions.
Responsive Design Increases Your Search Engine Optimization
You probably know that the number of links to and from your website can impact where search engine companies rank your site in organic search. A mobile site dilutes your link quality because it is on a different domain. A responsive design maintains the link quality that you worked so hard for because it all resides right on your site.
When Google Speaks, You Should Listen
Google is the largest search engine in existence. They have made public statements saying that they really like responsive website designs, which means that as they move forward with changes to their search engine algorithms, responsive sites are likely to benefit in a big way.
Without a doubt, responsive design is the solution that companies are looking for. They may cost more than a stripped-down mobile site, but the time and headaches you will save yourself and your staff are well worth the added cost.
If you would like to know more about how to optimize your website you may be interested in Blue Kaboom’s free eBook.