Event Marketing with Instagram, QR Codes

Now that you’ve (hopefully) got Facebook, Twitter, and possibly even Google + down, it’s time to think about how you can continue growing your business through other marketing mediums and social networking sites.

If you’re hosting an event for your business, consider taking your marketing efforts up a notch by incorporating the use Instagram and QR codes. Instagram is a very popular mobile photography app that allows users to snap pictures with their phones, apply a vintage-inspired filter, and upload them to their Instagram account.

Businesses can take advantage of Instagram’s popularity by creating their own account and having a dedicated Instagram photographer at their event. The photographer can snap photos of the guests at your event, giving them a reason to follow your Instagram account on the spot. Be sure to continue using your Instagram account between events to entice your followers to stay active on your account. This is a great way to reach new consumers and engage with current customers.

Another idea for your event is to incorporate the use of QR codes. Think about what the main goal of your event is. Do you want to drive traffic to your website? Are you hoping to get more Twitter followers? Do you want more customers to visit your retail store location?

Try putting a QR code on cocktail napkins, table tents, or even on the servers or bartenders’ shirts at your event that your guests can scan with their smartphones. Be sure to link the QR code to a landing page that corresponds with your goal. Bryan Laurienti, co-owner of BBB Systems, suggests, “Whether you link directly to your website, your Twitter account, or even to a special landing page with a coupon that can be used at your retail location, you’ll have grabbed your target audience’s interest and increased your brand’s exposure.”

Tell us your thoughts: What is your best marketing tip for event success?

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Comments: 2

  • Liza says:

    Shannon, we love these ideas! Even better, if you create your QR Code with Justcodeit.ca, you have the options of re-directing your code to a different URL. Or perhaps turn your QR code scanning into a contest by re-directing a code to a WINNER or coupon page! So many different ideas and the best part – you can track and analyze all the traffic on our easy to use website! Try this full service for FREE today by using Promo Code: HRCDV

  • Landa @ QRt.co says:

    Great ideas! Thanks for putting them out there. Here’s another suggestion; put a QR Code on each attendee’s event badge (with contact info, etc) to aid networking. Plain codes work, but creative codes work even better. They’re eye-catching, fun, and cool…not to mention all the business aspects including the ability to communicate your brand and call to action with polish. Create your custom codes today at QRt.co. Free to create/design as much as you like. Only buy what you like. Contact us for batch processing support. Good luck with your next event!

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