David’s Bridal has gone mobile and they’re hoping it’ll help them tap into the profitable mobile market. Today’s consumer uses their smartphone for a variety of things, from directions and browsing products to ordering products and services online.
Bryan Laurienti, co-owner of BBB Systems noted, “By having an easy-to-use mobile site developed, David’s Bridal will be able to reach the increasingly large number of mobile phone users who demand quick and easy access to their favorite websites.”
To access the mobile site, users just need to bring up the company’s website on their phone. The new mobile site will allow customers to browse wedding dresses, gowns, and accessories, purchase the products they want thanks to full m-commerce capabilities, find the David’s Bridal location nearest them, and become a registered user with a login feature.
Says Keely Conley, director of e-commerce for David’s Bridal, according to Mobile Marketer, “Mobile is key to the future of the David’s Bridal multichannel experience,” Ms. Conley said. “The adoption of smartphones and tablets is changing the dynamics of retail in general. We believe David’s has a unique opportunity to extend mobile across a broad range of consumer touch points, ensuring we are there for our customers, anytime and anywhere.”
Tell us: Has your company gone mobile yet?