It’s probably evident now just how much mobile phones have become a part of our everyday lives. It seems as though everyone has a cell phone these days, from the backpack-carrying elementary school student to the grandmas and grandpas of the world. It would only be fitting to tap into this new, widely accepted technology to market and reach audiences.
According to the Los Angeles Times, a recent report by ComScore uncovered that in April of this year, 689 advertisers used mobile display advertising campaigns to reach consumers. This is an astounding 128% increase from just two years earlier. It was found that “mobile content and publishing” made up about half of mobile ads while 26% of mobile ads were reportedly for “consumer discretionary goods.”
The invention of smartphones are linked as a driver of of the growth, with 31% of mobile phone users choosing to access mobile Web browsers and apps from a smartphone. The Los Angeles Times cites the ComScore report, noting that 82% of smartphone users accessed their mobile Web browsers while 85% used applications in March.
Perhaps such information is an indicator that mobile advertising isn’t going away any time soon. After all, the report also shows that 60% of mobile users click on mobile ads at least once a week. From the simple text message ads of years past to the more complicated and engaging apps, it’s interesting to see how mobile advertising develops as technology advances.
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