What better way to entice consumers to learn more about Chevy’s vehicles than with a mobile app that combines football, the Super Bowl,and free prizes?!
Chevrolet has developed a mobile app,Chevy Game Time, that rewards consumers who watch “Super Bowl XLVI viamobile with real-time prizes and trivia questions,” says Mobile Commerce Daily.
Sports fans will have a chance to win one of 20 Chevy vehiclesby answering polls and trivia questions through the mobile app during the SuperBowl.
Mobile Commerce Daily explains, “In order to play the Chevy Game Time app,users must register and can link either a Facebook or Twitter account to thegame. After users register, they are automatically entered to win a ChevyCamaro convertible. Each user is also given a unique seven-digit code that canbe used to win additional prizes. During the Super Bowl broadcast, two Chevycommercials will display the codes and if the number matches the consumer’scode, they win a prize.”
Users of Chevy’s mobile app will also receive discounts and deals from Papa John’sPizza, Sirius XM Radio, Motorola, and Bridgestone.
Bryan Laurienti, co-owner of BBB Systems, noted that, “Chevy’s Super Bowlmobile app has all the necessary elements of success: Trivia that targets theirspecific audience, a mobile platform that takes advantage of the popularity ofsmartphones, and giveaways that draw users in.”
As Chevy says, “Play along with the Super Bowl, don’t just watch it!”
You can download Chevy Game Time for iPhone devices or for Android.
