As the use of mobile technology continues to grow, marketers are learning more about what it can do for businesses. Increasing impulse buys is an advantage of mobile technology (mobile sites, mobile apps, QR codes, etc.) that mobile marketers are now reaping the benefits of.
Take Kraft for example. Mobile Marketer notes that a Kraft executive said, “one of the most exciting things about mobile is that it influences customer behavior at the moment of purchase.” The article went on to quote the Kraft exec as saying, “We see usage on our recipe sites spike when consumers are in the store making a buying decision,” he said. “We also believe mobile drives impulse buys.”
Kraft may be a huge corporation, but if you’re a small business, you can still implement the power of mobile on a smaller scale. Bryan Laurienti, co-owner and leader of BBB Systems’ design team, suggests, “Try putting a QR code on items in your store that you’d like people to grab on an impulse. Link to a coupon and you just may start seeing mobile technology boost impulse buys in your store.”
What do you think? Can mobile technology encourage impulse buys?