Mobile statistics keep growing in all parts of the world and in almost all industries making it a difficult platform to avoid. This is particularly true in the travel industry but certainly not exclusive to it (Read: Which luxury hotel brands stand out in mobile travel). Mobile traffic, including tablets, is on the rise and impacting how we will conduct business moving forward. It’s not something about to happen, or that will happen soon. It’s happening, now.
The folks at Freshegg.com crafted this neat infographic that speaks loud and clear. While the above statistics are already five months old, they still paint a pretty clear picture of the phenomenon we are dealing with here: it’s called a revolution, and brands will need to adapt to this new reality. Mobile is not just a channel, it’s a behavior, a way of life. Mobile commerce is perhaps the next biggest challenge we need to deal with since the advent of web sites and e-commerce back in the 1990s and into this millenium. Traffic is increasing and search is on the rise, be it through paid search or organic search assuming you have a mobile optimized site. For more updated stats, you can download the 2012 Mobile Future in Focus report, available on comScore’s website as a free download.
How active is your brand or company on mobile? Where does it fit into your 2012 strategy or in your 3-5 years marketing plan?
