There is no question that mobile phone use is increasing. In fact, there are 331 million wireless subscriber connections as of Dec. 2011 vs. 221 million in 2006. As such, mobile browser use is also on the rise. Data from StatCounter suggests that as of April 2012, approximately 8.56% of website traffic is from a mobile device vs. only 3.02% just two years ago in April 2010.
This sharp increase in mobile browser usage signals a significant shift in how users consume content online. The fact is 63.2 million Americans own a smartphone, 35% of whom access the mobile Internet from their device (comScore).
The question is how can your business best position itself to take advantage of these mobile usage trends?
One logical solution is to build a mobile-ready version of your website. If a complete redesign is not possible, a mobile front end to your site should be considered at the very least.
Here are three reasons why your company needs a mobile ready website:
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1. Make it easier for mobile users to contact you. With a mobile ready website you can cut down on the clutter and focus on the important stuff, such as three bold buttons for phone, email and directions.
2. Make is easier for mobile users to read your content. Asking your users to pinch and zoom to read your content is unnecessary and dilutes your message. A mobile ready site allows you to increase readability and decrease frustration.
3. Make a bolder statement and stronger brand impression. Your business has likely invested significant money and resources into branding … don’t let that go to waste with a sloppy mobile presentation.
Hopefully these statistics and recommendations provide some inspiration for you as your company considers the potential opportunities that exist in mobile communication.
What are your thoughts? What else is there about mobile readiness that businesses need to consider?