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25 Facts That Show How Mobile Could Become the Biggest Media and Advertising Channel in the World

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1. Growth in 2013 U.S. mobile ad spending: 75% (AdAge)

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2. U.S. unique visitors who access Facebook via mobile device: 110 million (AdAge)

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3. Average minutes a day adults spend using mobile devices: 141 (AdAge)

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4. 2012 U.S. mobile revenue of Wunderman, largest mobile agency: $52 million (AdAge)

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5. US Mobile Ad Spend is expected to be $13.1 Billion in 2014 (Mashable)

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6. Oxford Dictionaries name ‘selfie’ as 2013′s word of the year (Express UK)

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7. Facebook hosts 140 billion photos, which is 4% of all photos ever taken (PMANewsline)

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8. There are currently more mobile devices on earth than people (Super Monitoring)

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9. 44% of cell phone users have slept with their cell phone by their side so they do not miss an notification. (Super Monitoring)

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 10. 80% of consumers plan to conduct mobile commerce in the next 12 months (Super Monitoring)

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11. Not having a mobile optimized site is like closing your store for one day each week (Super Monitoring)

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12. 72% of tablet owners make purchases from their devices on a weekly basis. (Super Monitoring)

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13. Facebook’s native app is actively used by 73.6 percent of the estimated 200 million iPhone install base (Techcrunch)

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14. Consumers now spend 30% of total time online visiting social media networks on mobile. (Tribal Cafe)

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15. 41% of emails are currently viewed on a mobile device (Tribal Cafe)

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16. US Retail mcommerce is expected to reach $52.17 Billion in 2014. (eMarketer)

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17. 73% of mobile searches trigger additional actions & conversions (28%) (Tribal Cafe)

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18. Spending on paid-search ads using Google for smartphones and tablets rose nearly equal amounts, with tablets up 112% and smartphones up 113% from last year (TabTimes)

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19. In July of 2013, mobile phones accounted for 17.4% of all web usage. (Zurb)

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20. Seventy percent of mobile searches lead to action within one hour versus one month for 70 percent of PC search users to take action. (Mobile Marketer)

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21. The total reach of all iOS devices (iPhone, iPad, iPod Touch) outperforms Android by 59% (Comscore)

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22. 30 million consumers watch some form of TV content on their mobile phones (Nielsen)

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23. ZenithOptimedia predicts mobile will make up 36% of all new ad spend between 2013-2016. They also predict mobile ad spend will make up 7.7% of global ad spend in 2016. (ZenithOptimedia)

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24. Comscore predicts monthly individual smartphone global data consumption will increase from 150MB in 2011 to 2.6GB in 2016. (Comscore)

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 25. 51% of all emails are opened on a Apple iPhone or tablet. (Movable Ink)

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This post originally appeared on the TapSense blog here.

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