Mobile & Apps

25 Facts That Show How Mobile Could Become the Biggest Media and Advertising Channel in the World

1. Growth in 2013 U.S. mobile ad spending: 75% (AdAge)


2. U.S. unique visitors who access Facebook via mobile device: 110 million (AdAge)

3. Average minutes a day adults spend using mobile devices: 141 (AdAge)

4. 2012 U.S. mobile revenue of Wunderman, largest mobile agency: $52 million (AdAge)


5. US Mobile Ad Spend is expected to be $13.1 Billion in 2014 (Mashable)


6. Oxford Dictionaries name ‘selfie’ as 2013′s word of the year (Express UK)

7. Facebook hosts 140 billion photos, which is 4% of all photos ever taken (PMANewsline)


8. There are currently more mobile devices on earth than people (Super Monitoring)


9. 44% of cell phone users have slept with their cell phone by their side so they do not miss an notification. (Super Monitoring)

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 10. 80% of consumers plan to conduct mobile commerce in the next 12 months (Super Monitoring)


11. Not having a mobile optimized site is like closing your store for one day each week (Super Monitoring)


12. 72% of tablet owners make purchases from their devices on a weekly basis. (Super Monitoring)


13. Facebook’s native app is actively used by 73.6 percent of the estimated 200 million iPhone install base (Techcrunch)


14. Consumers now spend 30% of total time online visiting social media networks on mobile. (Tribal Cafe)


15. 41% of emails are currently viewed on a mobile device (Tribal Cafe)


16. US Retail mcommerce is expected to reach $52.17 Billion in 2014. (eMarketer)


17. 73% of mobile searches trigger additional actions & conversions (28%) (Tribal Cafe)

18. Spending on paid-search ads using Google for smartphones and tablets rose nearly equal amounts, with tablets up 112% and smartphones up 113% from last year (TabTimes)


19. In July of 2013, mobile phones accounted for 17.4% of all web usage. (Zurb)


20. Seventy percent of mobile searches lead to action within one hour versus one month for 70 percent of PC search users to take action. (Mobile Marketer)


21. The total reach of all iOS devices (iPhone, iPad, iPod Touch) outperforms Android by 59% (Comscore)

22. 30 million consumers watch some form of TV content on their mobile phones (Nielsen)


23. ZenithOptimedia predicts mobile will make up 36% of all new ad spend between 2013-2016. They also predict mobile ad spend will make up 7.7% of global ad spend in 2016. (ZenithOptimedia)

24. Comscore predicts monthly individual smartphone global data consumption will increase from 150MB in 2011 to 2.6GB in 2016. (Comscore)

 25. 51% of all emails are opened on a Apple iPhone or tablet. (Movable Ink)

This post originally appeared on the TapSense blog here.

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