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21 Vital Mobile Marketing Facts And Statistics For 2014

Mobile & Apps

Gone are the days when a mobile-enabled web presence was an afterthought. According to CNN, “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.”

21 Vital Mobile Marketing Facts And Statistics For 2014 image Cellphone marketshare statsAlso, consider these stats from the compilation below: about half of all U.S. adults now own smartphones; that figure rises to 76% for millennials. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014.

What do advertisers need to know about mobile access? How large is the mobile share of social network traffic? How does the online use of tablet owners differ from PC users? What the key differences between mobile and desktop search?

Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months.

1. There are now 143 million smart phones in use in the U.S., and 71 million tablets. (Heidi Cohen)

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2. Mobile internet access enabled by smartphones and tablets has nearly doubled the amount of time spent online since 2010. (Heidi Cohen)

3. 91% of U.S. adults now own a mobile phone. 61% of those are smartphones. (Heidi Cohen)

4. Though according to another source, 18% of adults do not own a cellphone. (iMedia Connection)

5. Smart phone use varies by age group. 81% of U.S. adults age 25-34 own a smartphone, as do 70% of teens and half of adults age 55 and over. (Heidi Cohen)

6. The leading platforms for U.S. smartphone use are Android (53%) and iPhone (40%)). Blackberry now accounts for just 3% of the market. (Heidi Cohen)

7. 189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. (Fast Company)

8. And 751 million (nearly three-quarters of the total) Facebook users access the network from mobile devices at least some of the time. (Digital Buzz Blog)

9. Twitter has more than 500 million total users. 288 million users are active monthly, collectively sending out over 400 million tweets each day. (Digital Buzz Blog)

10. 25% of smartphone owners ages 18–44 say they “can’t recall the last time their smartphone wasn’t next to them.” (Fast Company)

11. 76% of millennials own a smartphone. 73% own a laptop. (The Social Media Hat)

12. Marketers spent $4.4 billion on mobile advertising in the U.S. in 2012. That figure doubled to $8.5 million in 2013; and that figure is projected to quadruple to $31.1 billion by 2017. Search advertising accounts for about half of the total. (Heidi Cohen)

13. Mobile ads perform 4-5 times better than online ads. (iMedia Connection)

14. 25% of Americans use mobile devices (primarily tablets) only to access the Internet. And there are five times as many cellphones in the world as there are PCs. (iMedia Connection)

15. Forget branded apps though. 93% of consumers say branded apps don’t contribute to their brand loyalty. (iMedia Connection)

16. And there’s this: “99% of apps only get used once. Unless your app does something amazing that no one else’s does, then the reality is that it will get downloaded, opened and forgotten about.” (The Social Media Hat)

17. 60% of Twitter users access the network from mobile devices at least some of the time. (Digital Buzz Blog)

18. Tablet users spend, on average, 50% more online than do PC users. (The Social Media Hat)

19. Nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. (The Social Media Hat)

20. On desktop searches, roughly one-third of clicks go to the top organic result. Average CTR on mobile devices tends to skew even more towards the first position, as smaller screens offers fewer listings at any one time. (Brent Carnduff)

21. Currently, about half of B2B vendors sell through mobile (including stores and applications), while 3 in 4 respondents plan to offer mobile commerce by the end of 2014. (MarketingCharts)

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