Mobile & Apps

12 Mobile Marketing Statistics for Small and Large Businesses

Mobile Marketing StrategyMobile marketing is one of the fastest and most innovative ways to reach new and existing customers for both small and large companies. Mobile interactions are a part of our everyday life. More people have access to mobile devices and smartphones than they do a regular computer.

Consumers are increasingly using their smartphones to make online purchases and download customized apps in order to make their lives easier. Not only does a proper mobile marketing strategy allow you to reach consumers when they are closest to buying, but it is also highly targeted and cost-effective.

Here is a list of 12 Mobile Marketing Statistics every business should be aware of:

  • There are 7 billion people on Earth. 5.1 billion own a cell phone and  4.2 billion own a toothbrush. (Mobile Marketing Association Asia)
  • 70% of all mobile searches result in action within 1 hour. 70% of online searches result in action in one month. (Mobile Marketer)
  • 61% of local searches on a mobile phone result in a phone call. (Google)
  • 52% of all mobile ads result in a phone call. (xAd)
  • 64% of mobile phone time is spent on apps. (Nielsen)
  • 61% of customers who visit a mobile unfriendly site are likely to go to a competitor’s site. (Karim Temsamani at IABALM 2012 via IAB)
  • 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. (Hubspot)
  • SMS has 8 times the response rate of email. (Mobile Marketer)
  • 50% of smartphone owners have scanned a QR code. 18% of those have made a purchase after scanning. (Mashable)
  • 20% of telecom, 30% of restaurant, and 25% of movie searches are mobile. (Google)
  • 9% of smartphone users use their phones to help with shopping and 74% make a purchase as a result. (Google/Ipsos)
  • In 2009, 1% of internet traffic came via a mobile device. In 2010 this jumped to 4%. Today, 10% of internet traffic comes via mobile. (Kleiner Perkins)

Contact Wild Frog Studio NOW! (914.428.4645) to see how your business can benefit from a mobile strategy in this ever expanding mobile ecosystem!

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  Discuss This Article

Comments: 2

  • Hey I really am always blown away by the statistics. Every business really does need to start thinking about how they can implement a mobile marketing strategy into their marketing mix.

    One point that I think a lot of people overlook is that text marketing can really be utilized as nearly everyone has the ability to text. It’s definitely a strategy that can be combined with current techniques both offline and online a lot more effectively unlike email marketing. Well, great article and keep it up.

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