“By 2014, mobile internet should take over desktop internet usage,” that’s one of the key points in a recent infographics containing various stats on the future of mobile; in other words, in a few years from now mobile devices will be more commonplace than desktop computers.
As a business, how do you benefit from this trend? Here are 10 ways your business can benefit from the mobile marketing trend:
1. Optimize Your Site for Mobile Visitors
A recent Google survey has shown that 75% of people prefer a mobile friendly website over a non-mobile friendly website and that 67% of people are more likely to buy from a mobile friendly website compared to a non-mobile friendly website.
Around half of those who were surveyed went on to say that non-mobile friendly websites annoy and irritate them.
Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale
With the widespread growth mobile internet is experiencing right now, you’ll benefit immensely from optimizing your website for mobile users. The best way to go about this is by having a responsive design that automatically adapts to any browser, mobile or not.
2. Create a Mobile App for Smartphone Users
There are over 1 billion Smartphone users that you can tap into to take your business to the next level; a large majority of these Smartphone users are either using the iPhone or an Android device; both iPhone and Android have a special app store for their users and the people using these stores number in the 100s of millions; a great way to tap into them is by creating an app for your site or by creating different apps designed to advertise your site and your offerings.
3. Create a Special Resource for Mobile Users
This can be done as a way to get more people to install your apps and check out your mobile site; the idea is to offer an incentive to people who are mobile users of your site. When they have your site with them on their mobile device when they go to their place of work, when they sleep and even when they commute, you’ll be able to significantly increase their likelihood of checking out what you have to offer.
4. Enable Mobile Payment Options on Your Site and Apps
The last thing you’ll want to happen is for someone to want to pay for your products or services only to find out that they can’t pay you via their mobile devices; it can be frustrating and irritating and this number will eventually add up to cost you some serious revenue loss.
You can significant increase sales on your website by enabling mobile payment options on your site and apps; when more people can pay you via mobile it means more mobile business and revenue for you.
5. Use Mobile Apps as a Marketing Strategy
This is very similar to option 2 above on creating a mobile app. The idea behind this is very simple, create a mobile app that many people install and review which eventually ends up ranking well in the various app stores and directories of the websites they’re installed on, which eventually leads to more downloads of your apps and more users for your business.
If this is effectively done, it can be very profitable.
6. Use SMS as a Part of Your Marketing Strategy
While it’s no news that Smartphones are growing at a rapid pace and that more and more people will be online via mobile in coming years, the reality of today is that non-internet enabled mobile phones are still far common than Smartphones.
In fact, data has shown that out of the 5 billion mobile phones in use, 3.05 billion are SMS enabled while 1.08 billion are Smartphones; in other words, 75% of all mobile phones in the world are SMS-enabled.
You don’t have to limit yourself to just Smartphones or internet phones; try to develop an SMS marketing campaign around your business to get more recurring customers and fans.
7. Create a Local Mobile Marketing Campaign
Half of all mobile searches are performed on a mobile phone; in other words, this presents a great opportunity for you to benefit from mobile users around you.
Most people have their mobile phones with them at all time; when they sleep, when they commute, in their workplace and every other place. Effective local mobile marketing will ensure you’re able to reach local mobile users at all time and as a result guarantee more marketing success for your business.
8. Create a Mobile Marketing Campaign
Guest blogging, video marketing, infographics and podcasts are all the rage now; people are falling over themselves to get their own piece of the pie from those marketing opportunities but the growing trend most people are failing to see is the mobile marketing trend.
There are over a billion mobile broadband internet users worldwide today, many of which are potential customers for your business; by creating a mobile marketing campaign designed to attract and nurture just mobile users, you’ll be building a key part of your business.
9. Create a Mobile Marketing Strategy around Social Media
It has been revealed that 91% of mobile internet access is to socialize; in other words, a large majority of mobile internet users spend their time on sites like Facebook and Twitter and this presents a huge opportunity for you to capitalize on.
You can develop a mobile marketing campaign around building your social media profile with the aim of later driving these people back to your site and products through consistent social media messages and interactions.
10. Use Mobile Gamification for Your Business
“Gamification is the use of game-thinking and game mechanics in a non-game context in order to engage users and solve problems” – Wikipedia
It has also been revealed that the number one activity people use their phones for is to play games, with 61% of all mobile users playing one game or the other; this can be used effectively as a marketing strategy for your business.
Design mobile websites and apps using gamification to get people involved and hopefully become customers on the long term.