Why Should My Business Use Inbound Marketing? [INFOGRAPHIC]

Today’s infographic is very near and dear to our heart because inbound marketing is the foundation of what we do over here at the OttoPilot Media hangar. Good to see that firm emphasis here is placed on content marketing–whitepapers, eBooks, webinars, and more.

As this diagram so concisely describes, inbound marketing is a two-way conversation and is much more about “pull” marketing. This means that your business provides valuable information for people that are looking for that solution.

In comparison, outbound marketing–typically print, TV, radio, cold calls–is push marketing, or also called interruption marketing. It’s much more about interrupting the consumer with the hopes that they will buy your product or service.

Many thanks to Voltier Digital for designing this kickass infographic.

Author: Alexandra Gibson     Alexandra Gibson on the Web Alexandra Gibson on Facebook Alexandra Gibson on Twitter Alexandra Gibson on LinkedIn Alexandra Gibson on Google Plus Alexandra Gibson RSS Feed

Alexandra Gibson is the co-founder and Managing Director for OttoPilot Media, a data-driven digital marketing agency based in Washington, DC. She works with companies to analyze their marketing "big data" and create actionable steps to get smarter. She wrote her first business plan at age 11…she’s been entrepreneurially intolerable since... View full profile

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