Example of m-commerce siteAlready have an e-commerce website? If so, also having an m-commerce site (mobile commerce) site should be high on your priority list. As you probably already know, mobile is the preferred method for just about everything these days, including shopping.
If your site hasn’t been optimized for mobile use, it could be causing you to lose customers. And since mobile users are after instant gratification, they’re often ready to purchase immediately. After all, Mobile Commerce Daily says that “Research shows that 90 percent of mobile searches lead to action,” which is great news for those who have invested in an m-commerce site.
Take Estee Lauder’s Bobbi Brown for example. They just launched an m-commerce site that not only allows for quick product browsing and purchasing, but easy store locating too. This means they’re able to hit all needs of their mobile users instantly, whether they want to look at their products, order them right away, or locate a store they can go to immediately.
Says Mobile Commerce Daily, “Users can shop Bobbi Brown’s line of makeup, skincare and brushes via their handsets by adding items to their shopping cart. Once a consumer adds a product, the mobile site keeps it in the shopping cart so shoppers can access it anytime.”
Bryan Laurienti, co-owner of BBB Systems, said, “M-commerce sites are a great way to get more sales, increase brand exposure, and enhance customer satisfaction.” Conversely, Bryan noted that not all m-commerce sites are created equal. “An m-commerce site needs to be well-organized with concise content, fast-loading pages, simple navigation, and a simplified (but very quick) checkout process for a business to be able to obtain the best results from their m-commerce site.”
We want to know: What do you think is the most important aspect of an m-commerce site?