For many of us in the field, telemarketing can be a very tricky, unforgiving business. You must appeal to your prospected customers, who most likely have not heard of your company before. You have to go through all the process of cold calling prospects, qualifying them and weeding out those who are not interested, which takes a lot of time and money.
But the good thing is that, if you have the skills, talent, and if you really put on the time and due-diligence, telemarketing can also be highly lucrative and very rewarding to your business.
Here are seven secrets on how to become highly effective at telemarketing:
1. Enjoy speaking to people
Telemarketing involves many hours talking with clients. This is the number one trait every telemarketer must have (willing to develop) to become successful in telemarketing. You must enjoy speaking with people. A telemarketer who does not like people should consider switching to other job.
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2. Be confident
You believe in your product and what your company can offer. You should show complete confidence when talking with potential customers. Confidence is a key to exuding credibility in your consumer lead generation and telemarketing campaigns.
3. Embrace objections
The best telemarketers embrace objections and use them to achieve their goals. Anticipate common objections and find the best ways to overcome them.
The trick is positive visualization. Place yourself in the picture talking with a prospect before picking up the phone. This is a great aid to gain more confidence and channel positive vibes and visions to your actual b2b telemarketing.
5. Predict a close without being arrogant
It doesn’t hurt to assume the sale. The first 20 seconds of the call is the most crucial part to make an impression. Act like the potential customer to is going to buy when you are done talking. Place yourself there mentally. It helps big time.
6. Offer incentive to your telemarketing staff
Encourage your team to make as many sales as they are able. Offer them something (a gift certificate, money or anything) to keep them motivated on their task. Give incentives to the top performers. Be sure to appreciate their work and what they have achieved as a team or as individual. Let them know that you value their work.
7. Keep learning and getting better
The last but absolutely not the least key to your telemarketing success is the willingness to keep learning. There’s a lot to learn. We’ve been in business for many years and we are still learning new ways to reach out to our targeted customers. Your commitment to keep learning and getting better every day has definitely served us well.