It’s time to fire up the metaphorical marketing oven because we’re going to cook up a delicious dish! The first thing to do in order to get the tasty end result is, of course, to prepare all the ingredients necessary. If you want to be able to taste this dish yourself, then follow this “cookbook” and cook up your own creation within your, once again metaphorical, marketing oven.
First step: Heat up the oven! – When we say “heat up the oven”, we mean that it’s time to prepare everything. Just like an oven slowly increases temperature and reaches the number you turned the dial to, so will your lead generation campaign. For this, the dial will be composed of your budget. The higher you set your budget, the higher the “temperature” your lead generation campaign will go. Allocating a good amount of your funds into your hunt for B2B leads will allow your campaign to flourish since you aren’t being stingy with how much of your marketing dollars you are willing to spend, meaning that your campaign will have a lot more resources available to it to meet its needs. So go heat up the oven!
Second step: Collect the ingredients! – No, we aren’t going to literally take a ride down to the supermarket to shop for corn and carrots here (along with the occasional potato); we’re talking about generating some B2B leads! So, to do this, you need to get into your metaphorical “car” and hit the gas. For this, the car will be your marketing mediums. Now, about cars, we all know that there are a lot of good ones out there. Let’s say that you’re in a rush and need a good and fast one to get you to the store so you can “collect” your “ingredients”. You have a lot of options open to you as to what car you’ll use, let’s make them B2B telemarketing and email marketing for example. So, pick your vehicle and get down to the store and put your ingredients in your basket. It’s time to cash out!
Third step: Prepare the ingredients! – Slice ‘em and dice ‘em up with a knife… not literally, at least. What we’re talking about here is the process of nurturing your B2B leads that are generated via your lead generation campaign. The lead nurturing process is a long one but if done right, can get your leads into the buying cycle. And just like preparing food, you’re going to need to season them, marinate them, and probably even shove them into the microwave and defrost them for a bit. This is very similar to the lead nurturing process as you’ll need to meet your prospect’s needs, understand what makes them tick, and even leave them alone to cool-off and think about working with your company. Just like in real cooking, preparing your ingredients in just the right way will result in a delicious end result.
Fourth step: Into the oven! – Thus far, you’ve fired up the oven, collected your ingredients and have prepared them. And at long last, it’s time to put them into fire, let them simmer and come to a nice golden roast. What we’re talking about here is now the process of making the sale! Once you’ve generated your B2B leads and have nurtured them properly, then you’re ready to put them into the oven, a.k.a the sales process. Soon enough, you’ll be able to taste your newly cooked dish and savor the locked in flavor of success!
Cooking metaphors aside, all you really need to do is prepare your budget, choose your method for generating leads (there are a lot out there), generate those leads, nurture them until sales-ready, and then slowly bring your prospects into the buying/sales process. If done right, then end result will just be like a wonderful dish you slaved over to cook: one that is incredibly tasty, juicy, and ripe with the flavor of success!