Comments on: The 5 Deadly Sins of Marketing http://www.business2community.com/marketing/the-5-deadly-sins-of-marketing-0206949?utm_source=rss&utm_medium=rss&utm_campaign=the-5-deadly-sins-of-marketing Building Deeper Business Relationships Through Engaging Communities Fri, 24 May 2013 22:35:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: John Waite http://www.business2community.com/marketing/the-5-deadly-sins-of-marketing-0206949#comment-432730 John Waite Mon, 02 Jul 2012 09:33:49 +0000 http://www.hausmanmarketingletter.com/?p=2672#comment-432730 Brilliant points, I agree with every one. I think that a lot of companies don’t take the time to go through their marketing strategy, and try to implement it all ASAP, which doesn’t work well.

]]> By: Rhonda Hess http://www.business2community.com/marketing/the-5-deadly-sins-of-marketing-0206949#comment-432257 Rhonda Hess Fri, 29 Jun 2012 18:52:34 +0000 http://www.hausmanmarketingletter.com/?p=2672#comment-432257 I couldn’t agree more about your #1 Marketing Mistake, Angela!

Target marketing is so powerful and has a cascade of rewards. The focus it brings to your message and offers, not only makes it easier to get clients now, but it builds a referral engine of future clients, streamlines networking and marketing efforts and helps businesses stand out in the crowd.

We live in a time where the frequency and amount of marketing messages coming to us is unprecidented. To manage it, people tune out 99% of it. But they will pay attention to messages that resonate. That’s why knowing specifically what your target market really wants and speaking to that is more effective that pushing your products and services through traditional selling and advertising.

And absolutely, people outside of your target market will be turned on by your message as well, but you save yourself a lot of work by leveraging your website, your networking efforts and your promotions to one unique group of people.

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