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Five Tips Friday: Getting the Most Out of Your Marketing Material

Five Tips Friday: Getting the Most Out of Your Marketing Material
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Who Says Women Can’t Excel in a Tech-Dominated Field

Who Says Women Can’t Excel in a Tech-Dominated Field

Marketing

The shift towards a more technology-centric PR and marketing industry is happening faster than my hair frizzes on a rainy day (which takes about .27 seconds). This is creating an... read more

3 Reasons You Should Engage in Multi-Channel Marketing

3 Reasons You Should Engage in Multi-Channel Marketing

Marketing

Plain and simple: Email marketing produces great results and it’s cost-effective. According to the Harvard Business Review, direct mail can cost as much as 100 times more than email marketing, while email... read more

5 Ways To Make A Big Impact With Small Marketing Budgets

5 Ways To Make A Big Impact With Small Marketing Budgets

Marketing

Source Really, who has the marketing budget Coca-Cola and Nike can boast? Smaller companies sit in awe of the glitzy commercials and celebrity endorsements and think, “I could never do... read more

SaaS Marketing Examples: Early Stage Company

SaaS Marketing Examples: Early Stage Company

Marketing

Sprout Social is a Chicago-based SaaS company that provides social media management, engagement and analytics tools. Founded in 2010, the company has recently completed a Series B funding round for... read more

The Earned Media Opportunity Cost

The Earned Media Opportunity Cost

Marketing

According to eMarketer, editorial owned media spending on mobile grew 31 percent between the fourth quarter of 2013 and first quarter of 2014 to consume a whopping 68 percent of... read more


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The Good, the Bad, and the Awkward: Lifecycle of Looking For Stock Images

The Good, the Bad, and the Awkward: Lifecycle of Looking For Stock Images

Marketing

The struggle is real when it comes to finding a good stock image to use on your website pages, blog site, landing pages, etc. The typical and oh-so cheesy images... read more

What Are The Best Way Of Promoting Your Business Locally?

What Are The Best Way Of Promoting Your Business Locally?

Marketing

There are so many companies that need to target a local audience and do not actually know how to do this. People tend to be focused on a nationwide reach... read more

5 Hurdles to Revenue Marketing Transformation

5 Hurdles to Revenue Marketing Transformation

Marketing

The current shift to customer-centric marketing and the transformation to a Revenue Marketing™ organization will take the average mid-sized to large corporation about two years. There are hurdles to overcome... read more

4 Habits of CEOs Who Are Happy with Their Marketing

4 Habits of CEOs Who Are Happy with Their Marketing

Marketing

There has been an influx of articles in my Twitter feed recently that look a lot like “X habits of happy/successful people.” So I’m hopping on the bandwagon a little... read more

KISS (Keep It Simple Stupid): The Smart Marketer’s Rule of Thumb

KISS (Keep It Simple Stupid): The Smart Marketer’s Rule of Thumb

Marketing

Whenever I speak with potential or current clients, they always seem to over-analyze things from a Web perspective. The search engines have requirements, and if we were to all follow... read more

6 Ways to Make Social Measurable

6 Ways to Make Social Measurable

Marketing

Today, social media is responsible for driving a huge amount of marketing interactions. Through the numerous first- and second-degree connections social networking has made visible, businesses can leverage peer-to-peer influencing... read more

Why You Should Think Conversation, Not Campaign

Why You Should Think Conversation, Not Campaign

Marketing

Let’s think about marketing campaigns: TV, radio, print … you can’t really develop a relationship with someone through any of those marketing channels, can you? However, with social media, marketers... read more

Four Storytellers About Storytelling

Four Storytellers About Storytelling

Marketing

I have been blogging about storytelling in business for the past two years and written more than 80 posts about the topic. If you still wonder what storytelling is all... read more

Why CEOs Shouldn’t Trust Marketing

Why CEOs Shouldn’t Trust Marketing

Marketing

8 in 10 CEOs don’t trust marketing. As a marketer, that stings. Sadly, the CEO who doesn’t trust marketing today isn’t the CEO who doesn’t get it. As marketers, we... read more

Marketers: “Vitamin Versus Aspirin” Has Expired

Marketers: “Vitamin Versus Aspirin” Has Expired

Marketing

An extraordinarily helpful marketing metaphor has now expired. For years marketers have asked themselves whether their product is a ‘vitamin’ or an ‘aspirin’. That is, does my product resolve an... read more