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The Power of Print

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3 Reasons Why Content Calendars Are Critical to Your Marketing Success

3 Reasons Why Content Calendars Are Critical to Your Marketing Success

Marketing

Previously I talked about how a simple shift in vocabulary can open up new avenues of creativity for you, and unburden your marketing staff from the complexity that the term... read more

The Commoditization of Marketing

The Commoditization of Marketing

Marketing

Last week we talked about whether or not there was room for marketers to move into the collaborative economy. In discussing that idea internally, we began to talk about another... read more

Marketing ROI: The Man, The Myth, The Legend

Marketing ROI: The Man, The Myth, The Legend

Marketing

The Man There may not be a CEO or entrepreneur on the planet who doesn’t smile just a little bit when they hear the phrase ROI. In a world that... read more

Making Brand Champions Work For You

Making Brand Champions Work For You

Marketing

In a previous post, we told you what brand champions are, what roles they should hold and some famous examples. Today, we will detail how brand champions can work for... read more

Modern Marketing Is About Human Connection – Not Robots

Modern Marketing Is About Human Connection – Not Robots

Marketing

Robot Joe (Photo credit: FlySi) This year, more than any in a long time, I am hearing a strong backlash to the volumes of emails and content buyers are receiving.... read more


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Why Marketing is Dirty, Unethical and Bloody Brilliant

Why Marketing is Dirty, Unethical and Bloody Brilliant

Marketing

We’re scammers. We’re forgerers. We’re hackers. Some call us artists. Others – scum. Why did Marketers develop such a bad rep? In more ways than one, we deserve it. Here’s... read more

Which Audiences Are Responding to Gameplay Marketing Campaign?

Which Audiences Are Responding to Gameplay Marketing Campaign?

Marketing

Discerning How Fans Respond to Call of Duty Pre-Launch Official Trailer The Call of Duty video game series has consistently delivered on its worth and longevity. Aligning with modern industry... read more

ERP Lead Generation Tips – Make Extraordinary Powers Our of Ordinary Concepts

ERP Lead Generation Tips – Make Extraordinary Powers Our of Ordinary Concepts

Marketing

I’m a bit of an anime nut so it really surprised me when I learned that the latest Tom Cruise flick was in fact based on a light novel. (For... read more

How to Succeed in Identifying Influencers

How to Succeed in Identifying Influencers

Marketing

With a popular television show premiere, an awards show, a beauty pageant competition and a sports championship on at the same time, how do you decide which to watch? According... read more

As a Small Business, Should I Invest in Content Marketing or Advertising?

As a Small Business, Should I Invest in Content Marketing or Advertising?

Marketing

I can’t make this decision for you, but I would like you to consider this: Where advertising seeks to create a problem, content marketing seeks to solve problems. Do you... read more

5 Ways to Use Buyer Personas

5 Ways to Use Buyer Personas

Marketing

Have you made your buyer personas yet? A couple of weeks ago, the Grammar Chic blog offered some quick tips on creating buyer personas—explaining that buyer personas are essentially “summaries... read more

Use Color Psychology to Make Everyone Love You

Use Color Psychology to Make Everyone Love You

Marketing

Color psychology. This is something that is so simple once you take time to understand it. People have studied colors for perhaps thousands of years. Colors evoke certain emotional and... read more

Marketing Qualified Leads: x-rated

Marketing Qualified Leads: You‘ll Know Them When You See Them

Marketing

According to folklore, the famous quote “You will know it when you see it” referring to pornography,was provided to Supreme Court justice Potter Stewart by his law clerk, Alan Novak, in... read more

11 Totally Awesome Websites To Source FREE Images

11 Totally Awesome Websites To Source FREE Images

Marketing

 Where To Go To Get the Best Free Images for Your Content One of the biggest struggles for marketers that are creating content and blogging is sourcing visual content, especially... read more

Growth Hacking Takes Intelligence, Not Money

Growth Hacking Takes Intelligence, Not Money

Marketing

A common buzz term in the marketing industry is growth hacker: a marketing professional that approaches objectives with a pragmatic, data-driven strategy. These marketing team members are borderline obsessed with... read more