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Marketing And Technology Converge In The C-Suite: The Chief Digital Officer

Marketing And Technology Converge In The C-Suite: The Chief Digital Officer
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Can You “Hear” Your Marketing Performance?

Can You “Hear” Your Marketing Performance?

Marketing

Picture this: you’re at symphony hall, patiently waiting for the performance to begin. One by one, the musicians start tuning up – a violinist plays her violin while a harpist... read more

You Have Been Selling All Wrong!

You Have Been Selling All Wrong!

Marketing

Did you know that it takes between five and twelve interactions with a prospect to close a sale? Now, did you know that 48% of sales people never follow up... read more

Marketing Is Dead!

Marketing Is Dead!

Marketing

While Mark Twain called rumors of his death exaggerated, those who say that Marketing is dead may not be exaggerating. Is Marketing merely a transient fad in Business? The Supply... read more

Making the C.A.S.E. for Marketing

Making the C.A.S.E. for Marketing

Marketing

Successful marketing occurs at the intersection of Content, Audience, Strategy and Execution or C.A.S.E. Are you on the C.A.S.E for your company’s marketing efforts? By not addressing each of these... read more

5 Key Viral Marketing Tactics Proven to Work

5 Key Viral Marketing Tactics Proven to Work

Marketing

The concept of viral marketing has taken up the time of modern marketers for around 10 years now. This attention has been warranted from a marketers standpoint as some effective... read more


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How To Market While Helping Your Community

How To Market While Helping Your Community

Marketing

As innately good people, we all want to make some sort of difference in the world. As professionals, we want to ensure our company is getting out there, and that... read more

Back to Marketing Basics: Market Segmentation and Target Market

Back to Marketing Basics: Market Segmentation and Target Market

Marketing

Online marketing success depends on segmenting to find your target market (or markets) and targeting your marketing strategy (message, products, service options) to appeal to this target audience, just like... read more

Meet Their Needs: Using Influence and Motivation In Marketing

Meet Their Needs: Using Influence and Motivation In Marketing

Marketing

Five star general and 34th president of the United States, Dwight D. Eisenhower, is credited with saying, “Motivation is the art of getting people to do what you want them... read more

33 Even More Fascinating Statistics That Will Fuel Your Marketing Strategy

33 Even More Fascinating Statistics That Will Fuel Your Marketing Strategy

Marketing

Fact: We’re addicted to statistics over here at Rocket Post. Is your seat belt on? Here are 33 more (plus an extra 1) marketing facts. (Did you miss the previous... read more

What Is Growth Hacking and What Can Good Marketers Learn From It?

What Is Growth Hacking and What Can Good Marketers Learn From It?

Marketing

1

The latest buzz in startups is Growth Hacking. It sounds like some secret formula to grow companies to billions in valuation. But what is growth Hacking? What does it mean... read more

Digital vs. Traditional Marketing: The Debate That Shouldn’t Exist

Digital vs. Traditional Marketing: The Debate That Shouldn’t Exist

Marketing

Really, it’s getting old. It’s true that in the early days digital marketing was the wild child in the marketing world, always experimenting with bizarre banner ads and keyword-stuffed webpages.... read more

5 Lessons From The World Cup For Marketers

5 Lessons From The World Cup For Marketers

Marketing

The World Cup is no doubt one of the biggest events on Earth. As its broadcast globally and automatically attracts millions of spectators, it’s the perfect chance for companies to... read more

Is Your Small Business Targeting the College Crowd?

Is Your Small Business Targeting the College Crowd?

Marketing

Just last week Target announced it would be setting up an online gift registry for college students. The service is not yet available in-store, but what it means it that... read more

Becoming the Market Leader: Using Topics to Stay Fresh

Becoming the Market Leader: Using Topics to Stay Fresh

Marketing

As John C Maxwell once said, ‘a leader is one who knows the way, goes the way, and shows the way’. But how do you find the right path to... read more

The Power of Visual Content for Marketers

The Power of Visual Content for Marketers

Marketing

1

Visual Content is the breakout trend of the year, thanks to the rise of various social media platforms where visual is their prime source of content. The Power of Visual... read more