Marketing
How to Bridge the Gap Between Response and Conversion
If you’re a data geek like me, then this one is for you. Let’s say you have a business and you’re trying to market a product or service. You know... read more
Staple Yourself to a Lead
Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. As companies became more customer-centric, the authors suggested that managers needed to staple themselves to... read more
3 Steps to Calculating the ROI of Inbound Marketing
Do You Know What Numbers to Show Your Boss? Regardless of your business, whether or not you are for-profit or not-for-profit, at the end of the day every company has... read more
5 Ways to Succeed in Affiliate Marketing
Affiliate Marketing is clearly a major factor in any e-commerce marketing strategy, which is why doing it successfully can be a very smart monetary decision. It is common knowledge in... read more
Should I Pull the Plug on a Marketing Campaign?
Marketing campaigns are one way that a small business can reach old and new customers. Reach out to customers – even if they are familiar with the products or services... read more
Is There An ‘I’ In Team?
Many popular phrases have their roots in sports. For example, the cliché “there is no ‘i’ in team” comes from the idea that a cohesive team of players is more... read more
Why Marketing Needs to FieldSource More Ideas From Sales
For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always surprised and frustrated me that many B2B software and SaaS... read more
Why Network-Based Affiliate Management Is a Conflict of Interest
I’ve recently led several panels at industry conferences where I posed the question of whether there is an inherent conflict of interest with network-based affiliate program management. The result is... read more
How Fresh Are Your Buyer Personas?
Take a good look at your customers. No, really. Not their “personas,” them. Who are they? Why did they choose you, and how happy are they with what you’ve done... read more
Marketing Recruiting is Broken Part 3: Pages of Despair
I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all... read more
Manage Your Marketing: Who Are Your Customers?
2When a marketer begins his or her work, the mission seems clear enough. “Promote this product or service. Create sales.” In principle, this seems easy enough. In order to promote... read more
Lessons from HubSpot’s State of Inbound Marketing Report
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts,... read more
Why The Best Products are Souvenirs
Marketing expert Seth Godin has more than once noted that a book is souvenir – a vessel for ideas that allows them to be readily used and shared. I believe... read more
5 Things You Need to Know About Text (SMS) Marketing
1In the fall of 2012, my Mt. Shasta marketing agency added text message marketing to its list of services. Also referred to as SMS, which stands for Short Message Service,... read more
New Research: Marketers Report Strong Switch to Inbound Marketing
Here is a short summary slideshare presentation on the results of a very large survey of marketers carried out by Hubspot. It provides a treasure chest of great data for... read more
