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A Survey of SMM and What Days Are Good Days to Market

A Survey of SMM and What Days Are Good Days to Market
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It’s A Bird, It’s A Plane! No, Wait, It’s A Marketing Drone!

It’s A Bird, It’s A Plane! No, Wait, It’s A Marketing Drone!

Marketing

Drones are fast becoming the darlings of the marketing and technology communities. I’m seeing stories and case studies about them popping up everywhere like, well… like drones! Simply put, a... read more

Role of CMO and Team in Lead Generation

Role of CMO and Team in Lead Generation

Marketing

The Problem There is a big elephant standing in your conference room. No one wants to look at the elephant. No one wants to acknowledge the elephant. No one wants... read more

Marketing from the Heart

Marketing from the Heart

Marketing

This week, I am working on really opening up my mind to some new ideas. I will be getting a chance to listen to some great marketing presentations and networking... read more

Are You Guilty of These Marketing Word Crimes?

Are You Guilty of These Marketing Word Crimes?

Marketing

We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic”... read more

7 Key Ways Marketers Should Leverage Product Advertising

7 Key Ways Marketers Should Leverage Product Advertising

Marketing

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Consumer behavior tends to be highly volatile, so the ability to quickly recognize shifts and adjust ad campaigns is highly valuable. Retailers with this advantage can act nimbly and better... read more

10 Key Steps To Writing A Marketing Plan With Your Brand In Mind

10 Key Steps To Writing A Marketing Plan With Your Brand In Mind

Marketing

Source We’ve talked before about how branding should come before absolutely anything else, and that includes your marketing plan. Yes, your brand should come even before you begin writing your... read more

Positive Emotion in Advertising – A Case Study

Positive Emotion in Advertising – A Case Study

Marketing

In recent weeks I’ve been carrying out some interviews to help select a new member of the marketing team for a company I work for an awful lot. Something I’m... read more

Listening And Empathy: Making Your Marketing More Human-Centered

Listening And Empathy: Making Your Marketing More Human-Centered

Marketing

One of the most pressing questions facing organizations today is this one: How do we connect with the outside world of customers and buyers today? It is not an easy... read more

More CMOs Should Think Like Fifth Graders

More CMOs Should Think Like Fifth Graders

Marketing

As hordes of middle schoolers return to their classrooms this Fall, that collective sigh of relief you hear may not be their parents, but the clothing retailers and office supply... read more

Millennials More Likely To Be Influenced To Buy By Social Media Peers (Study)

Millennials More Likely To Be Influenced To Buy By Social Media Peers (Study)

Marketing

A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond all recognition.  And surely you won’t be surprised to learn... read more

The Best Kept Online Marketing Secret Weapon Of 2014

The Best Kept Online Marketing Secret Weapon Of 2014

Marketing

I have a question for you. Do you want to know what the most affordable and most useful marketing tool is? A tool that can give you potentially the biggest... read more

When Do ‘Conversations’ Turn Into Bad Marketing?

When Do ‘Conversations’ Turn Into Bad Marketing?

Marketing

Last week, as we mourned the 9/11 tragedy for the 13th year, I made a conscious decision not to post any sort of remembrance on our B Squared Media Facebook... read more

Stop Looking for "Silver-Bullet" Solutions in Marketing

Stop Looking for “Silver-Bullet” Solutions in Marketing

Marketing

In the sixteenth century, Spanish conquistadors in South America heard stories about a king who made an offering of gold and precious gems to his god as part of a... read more

What Marketers Need To Know: What "Value" Means To Millennials

What Marketers Need To Know: What “Value” Means To Millennials

Marketing

Ever wonder why most millennials today won’t invest in that new car or prefer to rent rather than buy? It’s not because they don’t enjoy a good ride or that... read more

The Disappearing Face of Cliché Advertising

The Disappearing Face of Cliché Advertising

Marketing

The recently concluded World Cup in Rio is a testament that advertising is definitely on a uniquely skewed landscape. The Period of Persuasion has finally eroded, as the Era of... read more