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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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All Marketing Articles - Page 9
Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Marketing

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Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much... read more

Great Time To Be A CMO, If You Are Among The 20 Percent

Great Time To Be A CMO, If You Are Among The 20 Percent

Marketing

Influence can be a magnificent vehicle in the C-suite, but if you are a chief marketing officer, you better make sure that vehicle is well powered or you risk hindsight... read more

The Importance of Marketing Infrastructure:  Why Your Company Isn’t Able To Grow

The Importance of Marketing Infrastructure: Why Your Company Isn’t Able To Grow

Marketing

A short while ago, I began work with a small online retailer. The company was a text book example of everything it takes to succeed in today’s crowded retail space.... read more

4 Signs Your Marketing Strategy Needs An Overhaul

4 Signs Your Marketing Strategy Needs An Overhaul

Marketing

When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will... read more

Is Your Marketing GOING BIG?

Is Your Marketing GOING BIG?

Marketing

Below are two examples of signs from recent neighborhood garage sales. Each is marketing the same product. But one seller is literally Going Big by having a graphic designer friend... read more


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Do Underdogs Boost March Madness Ratings?

Do Underdogs Boost March Madness Ratings?

Marketing

Do you have Florida winning the NCAA tournament? Here in the U.S. we are in the middle of March Madness. Even if you’re not a college basketball fan, you can’t avoid... read more

Marketing Madness: March Advertising Review

Marketing Madness: March Advertising Review

Marketing

Every year as winter draws to a close and spring (slowly) starts to show its face again, a unique phenomenon sweeps the country. A phenomenon that has even the least... read more

Use Call Tracking Insights to Answer These 8 Business Questions

Use Call Tracking Insights to Answer These 8 Business Questions

Marketing

Does this sound familiar? Track the results of every marketing initiative; all incoming leads, every sales call, and each customer experience. Most likely, your company, and possibly even you, are... read more

3 Tips to Better Market Your Flash Sale Site

3 Tips to Better Market Your Flash Sale Site

Marketing

Private Event Retail, or flash sale sites can be great tools for online retailers to reduce the cost of customer acquisition while fostering customer loyalty and increasing the likelihood of... read more

Does A Sense Of Humor Mean Winning? Lululemon Goes With The Flow

Does A Sense Of Humor Mean Winning? Lululemon Goes With The Flow

Marketing

As a Lululemon clothing wearer, but someone who has also been disappointed in the brand when their pants revealed a little too much and their chairman made comments that were... read more

Smarketing: How to Utilize Dashboards and Reporting

Smarketing: How to Utilize Dashboards and Reporting

Marketing

The key to creating a successful Smarketing team is to monitor daily and monthly progress through reports and dashboards, which document each team’s activity. Once you have established a Service... read more

3 Sneaky Tools Marketers Never Share

3 Sneaky Tools Marketers Never Share

Marketing

Let me tell you a little story. I had three dogs at one point in my life: Lucky, Brownie, and my current dog Cocoa. (Hey, believe it or not, he... read more

Who’ll Make Marketing Tech’s Big Dance?

Who’ll Make Marketing Tech’s Big Dance?

Marketing

In the spirit of good fun that the annual NCAA college tourney brings, I thought it would be fun to engage in some bracket-calling that’s a little closer to home. ... read more

In-aisle Mobile Marketing: A Boon for Consumers or a Violation of Privacy?

In-aisle Mobile Marketing: A Boon for Consumers or a Violation of Privacy?

Marketing

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When geo-specific applications and marketing first hit the scene, there was an outcry about privacy concerns. If a phone could track your location, within a few feet even, what were... read more

What Is Influencer Marketing and How Can It Help Your Brand?

What Is Influencer Marketing and How Can It Help Your Brand?

Marketing

Strategic advertising and public relations will help build awareness of your brand, but word of mouth recommendations reign supreme. According to the 2013 Nielsen Global Survey of Trust in Advertising,... read more