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How Project Managers Can Get More Out of a Trade Show

How Project Managers Can Get More Out of a Trade Show
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7 SMS Marketing Strategies

7 SMS Marketing Strategies

Marketing

Consumers today are more responsive to mobile communications over any other simply because they carry their phones with them wherever they go. They are sending and receiving SMS messages all... read more

In Marketing, Authenticity Is The New Black

In Marketing, Authenticity Is The New Black

Marketing

Marketers have a longstanding reputation as maybe not the most straightforward folks you’ve ever met. Like salespeople, marketers have been known to shade the truth just a touch. They know... read more

3 Questions to Ask Yourself Before You Build a Word of Mouth Marketing Campaign

3 Questions to Ask Yourself Before You Build a Word of Mouth Marketing Campaign

Marketing

Customer experience is what powers your word of mouth marketing campaign. Remember, your customers enthusiastically talk about their experience with your service or product not your logo or fancy business... read more

3 Brewery Collaborations Displaying Co-Marketing At Its Finest

3 Brewery Collaborations Displaying Co-Marketing At Its Finest

Marketing

Two marketing minds are always better than one. It’s always easier to get things done when you’re working with someone else towards a common goal. This is also called collaborating.... read more

The Marketing Power of the Second Screen

The Marketing Power of the Second Screen

Marketing

Traditional media is dying fast and social media is taking over…right? Recent reports show that it’s not actually that clear of a story. According to a Nielsen study, social media... read more

3 Highly Effective Word-of-Mouth Marketing Tactics

3 Highly Effective Word-of-Mouth Marketing Tactics

Marketing

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. On the surface, word-of-mouth marketing may seem... read more

How Media Consumption Statistics Can Mislead Marketers

How Media Consumption Statistics Can Mislead Marketers

Marketing

Earlier this year, eMarketer published a new estimate of the amount of time US adults (ages 18+) spend with various types of media. Like many media analysts, eMarketer estimates that... read more

ABC's and 123's of Mom Marketing

ABC’s and 123′s of Mom Marketing

Marketing

In the spirit of the back-to-school season, let’s open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion on products and services every year.... read more

Minding the Gap Between Sales and Marketing

Minding the Gap Between Sales and Marketing

Marketing

A successful sales process is a complicated series of events that ultimately pays off in the victory of a “win,” as so many closers like to call it. This end... read more

Are Focus Groups Still Relevant?

Are Focus Groups Still Relevant?

Marketing

A focus group is defined as a group of individuals tasked with providing feedback to a company on a new product, feature or concept. These groups are generally utilized during... read more

Why Keeping the “Human Element” at the Heart of Marketing is Essential

Why Keeping the “Human Element” at the Heart of Marketing is Essential

Marketing

Last week, Samsung took on the ALS Ice Bucket Challenge. However, instead of the company’s CEO dumping water over his head and pledging to donate, the Samsung Galaxy S5 received... read more

Is Your Marketing Budget Being Used To Its Maximum Potential?

Is Your Marketing Budget Being Used To Its Maximum Potential?

Marketing

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where... read more

The Business Case for Content Marketing Consistency

The Business Case for Content Marketing Consistency

Marketing

Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was... read more

Hail To Trusted Viral Marketing

Hail To Trusted Viral Marketing

Marketing

I live in Chicago. Back in April, I was teaching a class on the second floor of my local community college when the sky turned pitch black and then we... read more

Text Marketing Best Practices

Text Marketing Strategies that Work

Marketing

Text marketing is oftentimes used by churches, clubs, and a number of other organizations. It is a great opportunity to send a message to a large group of people at... read more