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Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay

Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay
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All Marketing Articles - Page 9
How To Analyze Your Marketing Strategy: A CEO's Guide

How To Analyze Your Marketing Strategy: A CEO’s Guide

Marketing

You might look at your marketing team one day and think… what am I paying you for exactly? Sure, they’re bringing in traffic to your site, but are these people... read more

SMS text marketing - customer database

How To Get Started With SMS Marketing – Collecting Customer Data

Marketing

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Knowing where to start with SMS marketing can sometimes seem like the most challenging part. In reality, getting started is much easier than you think – in fact, it takes just... read more

Calling All Marketers: Are You in Need of Some REM Sleep?

Calling All Marketers: Are You in Need of Some REM Sleep?

Marketing

When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help... read more

Events 101: Boasting the Best Booth

Events 101: Boasting the Best Booth

Marketing

In the last installment of Events 101 we discussed how social media monitoring platforms can be used to enhance the qualifying process of events for effective events management. You want... read more

Maybelline’s Agency Life Cycle: Research & Design Campaign Strategy

Maybelline’s Agency Life Cycle: Research & Design Campaign Strategy

Marketing

After winning a new account, agencies delve into their client’s industry to find out what consumers are saying and how they can develop effective advertising and marketing strategies. The agency... read more

The Death of Social Media Firms and the Birth of Content Relations

The Death of Social Media Firms and the Birth of Content Relations

Marketing

Try and imagine a world without social media. It’s hard, isn’t it? Without social networks, there would be no such thing as a hashtag, and selfie wouldn’t be an official... read more

How Big Do You Want to Be?

How Big Do You Want to Be?

Marketing

Have you asked yourself that question lately in regard to your business?  How you answer that question is important because it will drive you to do certain things with your... read more

Rich Media Marketing Myth #1: “It’s Too Expensive”

Rich Media Marketing Myth #1: “It’s Too Expensive”

Marketing

Mar­ket­ing has changed since the era depicted in the pop­u­lar TV series, Mad Men. Back then, agen­cies were the gate­keep­ers dri­ving demand for prod­ucts, and the most preva­lent method was adver­tis­ing.... read more

We Caught ‘Em, You Skin ‘Em (The Saga Between Marketing And Sales — Part 2)

We Caught ‘Em, You Skin ‘Em (The Saga Between Marketing And Sales — Part 2)

Marketing

In my last post, I outlined how buying has changed. I created a case for engaging our customers differently, more effectively. But what’s this mean for what marketing and sales... read more

Marketing Turnaround Time

Marketing Turnaround Time

Marketing

Turnaround time is a huge differential for many companies. Here are a few examples of how turnaround time is critical to serving clients. How fast can product x go from... read more

Redefining Marketing Strategy in Real Time

Redefining Marketing Strategy in Real Time

Marketing

“There’s many a slip twixt cup and the lip” is erroneously attributed to Shakespeare throughout history. The origins can be traced back to Greek mythology and culturally juxtaposed by Emelio... read more

Top Marketing Challenge: Finding the Signal Amid the Noise

Top Marketing Challenge: Finding the Signal Amid the Noise

Marketing

There’s a famous scene in the movie Poltergeist, where a little girl kneels, transfixed by a static-emitting television. As spirits emerge from the static, she sing-songs: “They’re he-ere.” It was... read more

Physical Therapy for Marketers

Physical Therapy for Marketers

Marketing

I’m in physical therapy twice a week for plantar fasciitis – and I’m told it will likely be 3-6 months before I will be really better and back to some... read more

Marketing Segmentation for Mobile

Marketing Segmentation for Mobile

Marketing

While web advertising was once considered the cutting edge of advertising, marketers now find themselves grasping for evidence of ROI and sweeping up cookie crumbs. But there’s an alternative: mobile.... read more

12 Essential Elements Every Marketing Plan Needs

12 Essential Elements Every Marketing Plan Needs

Marketing

So. You think you’ve got yourself a good marketing plan. You choose your marketing plan format. You knocked out the first draft. You allowed it to sit for an hour or a... read more