Marketing
Effective Digital Marketing Campaigns for Mother’s Day
Daughters, sons and husbands spent about $18 billion on Mother’s Day gifts in 2012, and a quarter of them shopped online, according to MSN Money. Needless to say, merchants are... read more
Brooks Brothers’ Gatsby Collection & Other Advertising Tie-Ins That Totally Missed the Point
There aren’t too many benefits to being an English major type – extra zeroes on your paycheck sure ain’t one of them – but we take our kicks where we... read more
42 Tweetable Stats On Inbound Marketing Strategy
Inbound Marketing Trends and Tactics Truly great marketers are in the business of engaging people. Will inbound marketing last forever? It’s highly unlikely that people will be still using blogs,... read more
How to Bridge the Gap Between Response and Conversion
If you’re a data geek like me, then this one is for you. Let’s say you have a business and you’re trying to market a product or service. You know... read more
Staple Yourself to a Lead
Nine years ago, Harvard Business Review published an article called Staple Yourself to an Order. As companies became more customer-centric, the authors suggested that managers needed to staple themselves to... read more
3 Steps to Calculating the ROI of Inbound Marketing
Do You Know What Numbers to Show Your Boss? Regardless of your business, whether or not you are for-profit or not-for-profit, at the end of the day every company has... read more
5 Ways to Succeed in Affiliate Marketing
Affiliate Marketing is clearly a major factor in any e-commerce marketing strategy, which is why doing it successfully can be a very smart monetary decision. It is common knowledge in... read more
Should I Pull the Plug on a Marketing Campaign?
Marketing campaigns are one way that a small business can reach old and new customers. Reach out to customers – even if they are familiar with the products or services... read more
Is There An ‘I’ In Team?
Many popular phrases have their roots in sports. For example, the cliché “there is no ‘i’ in team” comes from the idea that a cohesive team of players is more... read more
Why Marketing Needs to FieldSource More Ideas From Sales
For an industry that has embraced so many “lean” and “agile” principles when it comes to software development, it’s always surprised and frustrated me that many B2B software and SaaS... read more
Why Network-Based Affiliate Management Is a Conflict of Interest
I’ve recently led several panels at industry conferences where I posed the question of whether there is an inherent conflict of interest with network-based affiliate program management. The result is... read more
How Fresh Are Your Buyer Personas?
Take a good look at your customers. No, really. Not their “personas,” them. Who are they? Why did they choose you, and how happy are they with what you’ve done... read more
Marketing Recruiting is Broken Part 3: Pages of Despair
I think that if most professionals wrote reports, briefs, letters, plans or even email as incompetently as they write job descriptions, our knowledge-based economy would crumble and we would all... read more
Manage Your Marketing: Who Are Your Customers?
2When a marketer begins his or her work, the mission seems clear enough. “Promote this product or service. Create sales.” In principle, this seems easy enough. In order to promote... read more
Lessons from HubSpot’s State of Inbound Marketing Report
HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts,... read more
