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Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay

Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay
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All Marketing Articles - Page 8
6 Ways to Get More Referrals

6 Ways to Get More Referrals

Marketing

Word of mouth is still the best form of marketing for any business. When customers talk about you, recommend you, inspire others to try out your company’s products or services,... read more

How Can I Improve My Marketing Team’s Creative Thinking?

How Can I Improve My Marketing Team’s Creative Thinking?

Marketing

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Creativity isn’t just about picking the right shade of teal for your logo—it’s also a vital ingredient for overall business success. Jack Canfield, who wrote the Good Thinking series, says,... read more

Damage Control in the Sales & Marketing Relationship

Damage Control in the Sales & Marketing Relationship

Marketing

1

One foundational aspect of Revenue Marketing™ is the Revenue Marketing Journey™. This four stage-model acts as a GPS as the marketing leader is transforming marketing from a cost center to... read more

6 Hiring Trends Marketers Need To Know

6 Hiring Trends Marketers Need To Know

Marketing

The field of digital marketing is always changing. Instead of being intimidated, great marketers can use change to their advantage. In fact, one survey revealed that two-thirds of marketers expected a raise... read more

Marketing Campaign Lessons from the ALS Ice Bucket Challenge

Marketing Campaign Lessons from the ALS Ice Bucket Challenge

Marketing

The ALS Ice Bucket Challenge is the type of campaign marketers dream of – a viral, revenue-producing campaign that has everyone talking about your brand. While you may not come... read more

How To Analyze Your Marketing Strategy: A CEO's Guide

How To Analyze Your Marketing Strategy: A CEO’s Guide

Marketing

You might look at your marketing team one day and think… what am I paying you for exactly? Sure, they’re bringing in traffic to your site, but are these people... read more

SMS text marketing - customer database

How To Get Started With SMS Marketing – Collecting Customer Data

Marketing

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Knowing where to start with SMS marketing can sometimes seem like the most challenging part. In reality, getting started is much easier than you think – in fact, it takes just... read more

Calling All Marketers: Are You in Need of Some REM Sleep?

Calling All Marketers: Are You in Need of Some REM Sleep?

Marketing

When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help... read more

Events 101: Boasting the Best Booth

Events 101: Boasting the Best Booth

Marketing

In the last installment of Events 101 we discussed how social media monitoring platforms can be used to enhance the qualifying process of events for effective events management. You want... read more

Maybelline’s Agency Life Cycle: Research & Design Campaign Strategy

Maybelline’s Agency Life Cycle: Research & Design Campaign Strategy

Marketing

After winning a new account, agencies delve into their client’s industry to find out what consumers are saying and how they can develop effective advertising and marketing strategies. The agency... read more

The Death of Social Media Firms and the Birth of Content Relations

The Death of Social Media Firms and the Birth of Content Relations

Marketing

Try and imagine a world without social media. It’s hard, isn’t it? Without social networks, there would be no such thing as a hashtag, and selfie wouldn’t be an official... read more

How Big Do You Want to Be?

How Big Do You Want to Be?

Marketing

Have you asked yourself that question lately in regard to your business?  How you answer that question is important because it will drive you to do certain things with your... read more

Rich Media Marketing Myth #1: “It’s Too Expensive”

Rich Media Marketing Myth #1: “It’s Too Expensive”

Marketing

Mar­ket­ing has changed since the era depicted in the pop­u­lar TV series, Mad Men. Back then, agen­cies were the gate­keep­ers dri­ving demand for prod­ucts, and the most preva­lent method was adver­tis­ing.... read more

We Caught ‘Em, You Skin ‘Em (The Saga Between Marketing And Sales — Part 2)

We Caught ‘Em, You Skin ‘Em (The Saga Between Marketing And Sales — Part 2)

Marketing

In my last post, I outlined how buying has changed. I created a case for engaging our customers differently, more effectively. But what’s this mean for what marketing and sales... read more

Marketing Turnaround Time

Marketing Turnaround Time

Marketing

Turnaround time is a huge differential for many companies. Here are a few examples of how turnaround time is critical to serving clients. How fast can product x go from... read more