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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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Viral Yet Volatile: Meme Marketing and the Modern Web

Viral Yet Volatile: Meme Marketing and the Modern Web

Marketing

Much of the Internet marketing sphere, for businesses both big and small, is still relatively young. As the web continues to shake and shift at a rate that we can... read more

Standing on Top of the Marketing DAIS

Standing on Top of the Marketing DAIS

Marketing

Where does marketing and PR strategy come from? How do you know what to do, what problems to solve? Most marketers and PR professionals struggle to solve problems in as... read more

7 Places to Find Usable Images Online

7 Places to Find Usable Images Online

Marketing

Blog posts, website and social media accounts featuring images get more attention and garner more shares, but finding images you can use legally is no easy task. Through trial-and-error, I... read more

Planting Marketing Tricks for an ERP Lead

Planting Marketing Tricks for an ERP Lead

Marketing

The art of disguising an object isn’t just good for pulling pranks. It can be good for bigger things like art, espionage, and of course, marketing. But how do ERP... read more

Telemarketing Tips – A Serious Lesson from A Joker’s Holiday

Telemarketing Tips – A Serious Lesson from A Joker’s Holiday

Marketing

It’s kind of a joke in of itself that April Fools’ isn’t really a holiday but everyone treats it like one. However, pranks and publicity stunts aside, it can teach... read more


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Embrace the Unique in Marketing

Embrace the Unique in Marketing

Marketing

Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include... read more

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

Marketing

Part 2: The Modern Buyer The digital economy and the continued evolution of digital technologies have had a monumental impact on buyers and their behaviors. At the turn of the... read more

Going to a Marketing Conference? Bring this Checklist

Going to a Marketing Conference? Bring this Checklist

Marketing

2

Photo: Flickr @Globalism Pictures Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re... read more

Avoid These 5 Misconceptions When Marketing to Moms

Avoid These 5 Misconceptions When Marketing to Moms

Marketing

Many brands in the celebrations industry target the mom market, and rightly so. With over 2 trillion dollars in purchasing power, it’s no wonder that so many companies try to influence... read more

Marketing Madness: Executing Your Marketing Plan

Marketing Madness: Executing Your Marketing Plan

Marketing

What an exciting weekend of college basketball! The Kentucky Wildcats are headed to another Final Four – to the great surprise of many (including me)! The Wildcats have one of... read more

Cliché Your Way to Marketing Success

Cliché Your Way to Marketing Success

Marketing

I decided to begin the quarter with a brand new campaign. Fearful that my marketing was growing stale, I decided I had to shift the paradigm if I wanted to... read more

Are You Making the Most of Your Marketing and Leads?

Are You Making the Most of Your Marketing and Leads?

Marketing

The goal of any company’s marketing team is to generate sales leads and, thereby, to increase sales. Monitoring sales inquiries and leads is the best way to find out whether... read more

What Metrics To Track To See If Marketing Is Even Working

What Metrics To Track To See If Marketing Is Even Working

Marketing

Marketing managers should always be conscious and concerned with how their efforts are performing. There are many metrics that a marketer should keep a keen eye on, but there are... read more

Forget Marketing Personas, Look To The Real World

Forget Marketing Personas, Look To The Real World

Marketing

I recently met with a marketer who was busying herself creating a detailed marketing plan. Regular readers of this blog will know, I’m not big on planning. I believe if... read more

Influencer Marketing Strategies: Money Isn’t Everything

Influencer Marketing Strategies: Money Isn’t Everything

Marketing

Influencer marketing can be incredibly powerful. It harnesses the power of a respected figure and turns it into a ball of social marketing energy – but the potential of the... read more