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The Anchoring Effect in Marketing

The Anchoring Effect in Marketing

Marketing

Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its... read more

Should You Hire a Magician, Juggler, or Speaker for Your Next Event?

Should You Hire a Magician, Juggler, or Speaker for Your Next Event?

Marketing

Each year as we approach the fourth quarter, companies frantically start planning a few types of events: 1) Sales kick-off meetings, 2) Channel conferences; or 3) Top performer club trips... read more

Three Things to Think About Before You Develop a Vertical Marketing Strategy

Three Things to Think About Before You Develop a Vertical Marketing Strategy

Marketing

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing... read more

Your Vanity is Killing Your Brand -- Part 3: Social Influence

Your Vanity is Killing Your Brand — Part 3: Social Influence

Marketing

How many times have you heard someone say, “It’s impossible to calculate the ROI of social media”? If I had a dollar for every time someone uttered that phrase in... read more

Reaching Generations X and Y Through Direct Mail Postcards

Reaching Generations X and Y Through Direct Mail Postcards

Marketing

A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers are seemingly convinced that Generations X and Y simply won’t... read more

Internet Marketing: Think Big, Start Small, Fail Fast, and Succeed

Internet Marketing: Think Big, Start Small, Fail Fast, and Succeed

Marketing

To hear some tell it, the currency of the internet is comprised of eyeballs. Since the early days of the dot.com bubble, start-ups, investors, and even consumers were all enthralled... read more

Marketing to Sell

Marketing to Sell

Marketing

Corporate decision making is messy, confounded by perceptions, expectations, and personalities with individual and professional motivations that often conflict. And, depending on whom you listen to, 60% to 70% of... read more

Target Market Strategy – Finding Your Ideal Clients

Target Market Strategy – Finding Your Ideal Clients

Marketing

Selecting the best target market for your business is the most important but difficult part of the marketing plan. Business owners will make many excuses when asked why they have... read more

Best marketing tools

6 Swashbuckling Tools Every Marketer Should Get Excited About

Marketing

As a marketer, chances are that you’d be doing multiple things at once. Blogging, email marketing, social media, and blogger outreach programs. Plus, you’d have analytics to look into and... read more

Does Your Competitive Landscape Have Blind Spots?

Does Your Competitive Landscape Have Blind Spots?

Marketing

The Competitive Audit You’re probably familiar with the idea of a competitive audit, conducted to better understand how your company fits into the greater market landscape. Identifying who you’re competing... read more

It Just Got Real: Integrating Real Time Marketing with Social Media

It Just Got Real: Integrating Real Time Marketing with Social Media

Marketing

It’s about to get real – real time, that is. Real time marketing is one of those marketing phrases that popped up a few years ago, gained a bit of... read more

Shiny Object Syndrome: SOS! Saving Your Marketing

Shiny Object Syndrome: SOS! Saving Your Marketing

Marketing

Being creative in marketing isn’t easy. Not only does it require, um, creativity, but it also requires focus. Just ask anyone who works in marketing what his or her biggest... read more

Marketers: 10 Things You Need to Know to Remain Relevant

Marketers: 10 Things You Need to Know to Remain Relevant

Marketing

It’s clear that marketing has drastically changed in the last decade. The rise of digital, accompanied by its ever-evolving technologies in mobile and advertising will build a perpetual environment of... read more

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

When It Comes Internet Haters, Taylor Swift Teaches Marketers to “Shake it Off”

Marketing

If you own a radio, television, computer, or are breathing, you have no doubt heard Taylor Swift’s new song “Shake It Off” which seems to have taken over the media... read more

Does the Future of Marketing Mean the Death of Marketing Departments?

Does the Future of Marketing Mean the Death of Marketing Departments?

Marketing

A recent work assignment had me googling terms like “future of marketing.” A few links later, I was thoroughly down the Internet rabbit hole when I ran across this post... read more