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Do People Hate Marketing? No. Maybe Sorta.

Do People Hate Marketing? No. Maybe Sorta.

Marketing

One of the more common arguments in favor of content marketing is the old saw that “people hate marketing.” While there may be some truth to this, I can’t help... read more

Great Designs Win For Marketing On April Fools’ Day

Great Designs Win For Marketing On April Fools’ Day

Marketing

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As I write this, April Fools’ Day is not yet over (unless you live in the hemisphere that’s already in tomorrow. Each year we come across some fun pranks –... read more

Why the Letterbox Drop Isn't Dead

Why the Letterbox Drop Isn’t Dead

Marketing

With so much emphasis on online marketing these days — whether that’s PPC, content marketing or SEO — many forms of offline marketing have fallen by the wayside. Letterbox drops... read more

4 Ways to Stand Out When Nothing Else is Working

4 Ways to Stand Out When Nothing Else is Working

Marketing

What’s a good brand to do when nobody’s listening and the odds are stacked against them? Perhaps you have something of great value to offer, but you’ve stagnated in a... read more

Holiday Marketing: April Fools’ Day Edition

Holiday Marketing: April Fools’ Day Edition

Marketing

Whether you’re filling donuts with mayo, or covering your co-worker’s car in Post-it notes, April Fools’ Day is all about the pranks—and marketers want in on the fun. For years,... read more


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Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Return Over Time (R.O.T) is a Better Measurement of Marketing Than R.O.I

Marketing

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Return over time (R.O.T) is a better measurement of marketing success than Return on Investment (R.O.I). Though most of us do not hear much about R.O.T., it is actually much... read more

Great Time To Be A CMO, If You Are Among The 20 Percent

Great Time To Be A CMO, If You Are Among The 20 Percent

Marketing

Influence can be a magnificent vehicle in the C-suite, but if you are a chief marketing officer, you better make sure that vehicle is well powered or you risk hindsight... read more

The Importance of Marketing Infrastructure:  Why Your Company Isn’t Able To Grow

The Importance of Marketing Infrastructure: Why Your Company Isn’t Able To Grow

Marketing

A short while ago, I began work with a small online retailer. The company was a text book example of everything it takes to succeed in today’s crowded retail space.... read more

4 Signs Your Marketing Strategy Needs An Overhaul

4 Signs Your Marketing Strategy Needs An Overhaul

Marketing

When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will... read more

Is Your Marketing GOING BIG?

Is Your Marketing GOING BIG?

Marketing

Below are two examples of signs from recent neighborhood garage sales. Each is marketing the same product. But one seller is literally Going Big by having a graphic designer friend... read more

Do Underdogs Boost March Madness Ratings?

Do Underdogs Boost March Madness Ratings?

Marketing

Do you have Florida winning the NCAA tournament? Here in the U.S. we are in the middle of March Madness. Even if you’re not a college basketball fan, you can’t avoid... read more

Marketing Madness: March Advertising Review

Marketing Madness: March Advertising Review

Marketing

Every year as winter draws to a close and spring (slowly) starts to show its face again, a unique phenomenon sweeps the country. A phenomenon that has even the least... read more

Use Call Tracking Insights to Answer These 8 Business Questions

Use Call Tracking Insights to Answer These 8 Business Questions

Marketing

Does this sound familiar? Track the results of every marketing initiative; all incoming leads, every sales call, and each customer experience. Most likely, your company, and possibly even you, are... read more

3 Tips to Better Market Your Flash Sale Site

3 Tips to Better Market Your Flash Sale Site

Marketing

Private Event Retail, or flash sale sites can be great tools for online retailers to reduce the cost of customer acquisition while fostering customer loyalty and increasing the likelihood of... read more

Does A Sense Of Humor Mean Winning? Lululemon Goes With The Flow

Does A Sense Of Humor Mean Winning? Lululemon Goes With The Flow

Marketing

As a Lululemon clothing wearer, but someone who has also been disappointed in the brand when their pants revealed a little too much and their chairman made comments that were... read more