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Changing Demographics are Prompting Retail Shifts in Marketing

Retail Shifts
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Market Your Marketing: Make Sales Content Champions

Market Your Marketing: Make Sales Content Champions

Marketing

Your marketing team may have created a library of valuable content to inform, engage and convert potential customers—a regularly updated blog, case studies, white papers, tip sheets, product web pages... read more

From Static To Active: Growth Strategies in Marketing

From Static To Active: Growth Strategies in Marketing

Marketing

Even if you are a successful company doing everything “right,” at some point you may become stagnant and have the itch to bring growth. To prevent your business from permanently... read more

3 Informercial Tactics You Should Use, But Probably Aren’t

3 Informercial Tactics You Should Use, But Probably Aren’t

Marketing

Do you watch infomercials? If you said no, you probably are the 1% of the population who are actually too busy working, then resting to be charged for the next... read more

Three Steps to Bridging the IT/Marketing Divide

Three Steps to Bridging the IT/Marketing Divide

Marketing

For years, a mutual sense of frustration and resentment has festered between marketing organizations and their IT counterparts. Their perceptions of one another are almost clichéd at this point: The... read more

Lost in Translation: Product Naming in a Digital World

Lost in Translation: Product Naming in a Digital World

Marketing

As a PR and marketing professional, I have recently been involved in a number of product naming projects. These are often time consuming affairs that involve a number of iterations... read more


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How To Do Outbound The Inbound Way

How To Do Outbound The Inbound Way

Marketing

In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing,... read more

How To Build An Extraordinary Marketing Campaign

How To Build An Extraordinary Marketing Campaign

Marketing

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new... read more

3 Easy (and Cheap) Storefront Marketing Tactics

3 Easy (and Cheap) Storefront Marketing Tactics

Marketing

Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. These days, the bell bottoms and peasant... read more

Marketing and Baseball, Too Much Data?

Marketing and Baseball, Too Much Data?

Marketing

Baseball is synonymous with numbers. In no other sport are current players compared more often statistically with those that have come before. And in baseball, everything is tracked: every pitch,... read more

How to Avoid False Signals From Automated Lead Scoring

How to Avoid False Signals From Automated Lead Scoring

Marketing

Two years ago, I chaired a discussion group at a digital marketing conference on the subject of lead scoring and nurturing – and emerged thoroughly depressed (if unsurprised) by what... read more

Going to Market Every Day

Going to Market Every Day

Marketing

Over the past 10 years, I have seen a huge shift in the way companies need to approach their markets. It used to be that markeitng teams spent weeks and... read more

A Case for Long-term Agency Relationships

A Case for Long-term Agency Relationships

Marketing

When a brand needs to innovate, test or validate new concepts, or simply needs to step outside the existing process of approval, agencies become that testing ground. When we look... read more

5 Ways to Learn From Your Mistakes and Stop the Failure Cycle

5 Ways to Learn From Your Mistakes and Stop the Failure Cycle

Marketing

Failure is not an option. It’s a go-to phrase for any action hero, sports coach, or hard-driving manager looking for their own “win-one-for-the-Gipper” moment. But in reality, project failure is... read more

Marketing Press TV Episode 2: Review, Refine, Repeat

Marketing Press TV Episode 2: Review, Refine, Repeat

Marketing

This is by far one of my favorite marketing and WordPress development tactics. Review, Refine and Repeat is the effective way to monitor and gauge your web and digital marketing... read more

The Power of Print

The Power of Print

Marketing

There’s no denying the significance of digital marketing and its place in the modern marketing mix. However, the problem with a digital only strategy is that the digital ecosystem is... read more