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Marketing And Technology Converge In The C-Suite: The Chief Digital Officer

Marketing And Technology Converge In The C-Suite: The Chief Digital Officer
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Do We Believe Our Own Hype?

Do We Believe Our Own Hype?

Marketing

As the sun was setting on this year’s Marketing Week Live event (or MWL ‘14 as the organisers would have us call it), I sat in on the last presentation... read more

High Marketing IQ: Learn From Today and Optimize Tomorrow

High Marketing IQ: Learn From Today and Optimize Tomorrow

Marketing

Alright, truth serum: Have you ever created an off-the-cuff marketing campaign to generate some leads but opted out of implementing the necessary tools to analyze performance? If so, you are... read more

Go For Launch

Go For Launch

Marketing

I have the honor of having served as the chief of Public Affairs for the 45th Space Wing, the world’s premier Space Launch Wing, longer than any other.  Our mission... read more

Mapping Your Funnel: How to Find the Microconversions that Matter

Mapping Your Funnel: How to Find the Microconversions that Matter

Marketing

If you ask the majority of firms doing online marketing what their most important conversion goals are, most will tell you that it’s to make a sale. A few firms... read more

What to Test – Part 9

What to Test – Part 9

Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more


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Are your Outbound Marketing Tactics Worthy of Arrest?

Are your Outbound Marketing Tactics Worthy of Arrest?

Marketing

A viral article has been circling Facebook discussing the arrest of a woman stalking her boyfriend. It reported that she made 77,639 phone calls, send 1,937 e-mails, 41,229 text messages... read more

Niche Marketing 101: 4 Advantages of Marketing to a Niche Audience

Niche Marketing 101: 4 Advantages of Marketing to a Niche Audience

Marketing

What is niche marketing? I’ve talked an awful lot about defining your target market, but it’s because it is too important to ignore. Whether you’re writing content, posting to social... read more

4 Principles For A Human-Centered Approach To Personas in Marketing

4 Principles For A Human-Centered Approach To Personas in Marketing

Marketing

Sophia #9 100 Strangers (Photo credit: Just Ard) Often studied in psychology, is the phenomenon of what people say and do is not always what they mean. Lurking in the... read more

Taking Advantage of Opportunistic Marketing & Borderline Ambush Strategies

Taking Advantage of Opportunistic Marketing & Borderline Ambush Strategies

Marketing

Toward the end of March, I discussed the 2014 World Cup and opportunistic marketing and ambush strategies. Now that we are weeks into the tournament and into the knockout stages,... read more

Lead Generation is Pointless Without Knowing Your Customer Personas

Lead Generation is Pointless Without Knowing Your Customer Personas

Marketing

Many moons ago, there was a man named Cragney who decided that he’d had enough of his job harvesting krill oil, so handed in his notice. The hours were long,... read more

Five Tips Friday: Using Educational Content in Your Marketing

Five Tips Friday: Using Educational Content in Your Marketing

Marketing

Back before “content marketing” became the buzz word of the decade, “thought leader” was tossed around with pretty fair regularity. The idea was that your content would help establish you... read more

Leveraging New Marketing Trends For Your Business Brand

Leveraging New Marketing Trends For Your Business Brand

Marketing

Consider this article a bit of a public service announcement and a HUGE trend alert. Digital and Social Media Marketing are on the rise and not leaving the game any... read more

Who Says Women Can’t Excel in a Tech-Dominated Field

Who Says Women Can’t Excel in a Tech-Dominated Field

Marketing

The shift towards a more technology-centric PR and marketing industry is happening faster than my hair frizzes on a rainy day (which takes about .27 seconds). This is creating an... read more

3 Reasons You Should Engage in Multi-Channel Marketing

3 Reasons You Should Engage in Multi-Channel Marketing

Marketing

Plain and simple: Email marketing produces great results and it’s cost-effective. According to the Harvard Business Review, direct mail can cost as much as 100 times more than email marketing, while email... read more

5 Ways To Make A Big Impact With Small Marketing Budgets

5 Ways To Make A Big Impact With Small Marketing Budgets

Marketing

Source Really, who has the marketing budget Coca-Cola and Nike can boast? Smaller companies sit in awe of the glitzy commercials and celebrity endorsements and think, “I could never do... read more