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5 Tips & Tricks to Convert Users Into Customers

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Planting Marketing Tricks for an ERP Lead

Planting Marketing Tricks for an ERP Lead

Marketing

The art of disguising an object isn’t just good for pulling pranks. It can be good for bigger things like art, espionage, and of course, marketing. But how do ERP... read more

Telemarketing Tips – A Serious Lesson from A Joker’s Holiday

Telemarketing Tips – A Serious Lesson from A Joker’s Holiday

Marketing

It’s kind of a joke in of itself that April Fools’ isn’t really a holiday but everyone treats it like one. However, pranks and publicity stunts aside, it can teach... read more

Embrace the Unique in Marketing

Embrace the Unique in Marketing

Marketing

Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include... read more

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

Marketing

Part 2: The Modern Buyer The digital economy and the continued evolution of digital technologies have had a monumental impact on buyers and their behaviors. At the turn of the... read more

Going to a Marketing Conference? Bring this Checklist

Going to a Marketing Conference? Bring this Checklist

Marketing

2

Photo: Flickr @Globalism Pictures Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re... read more


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Avoid These 5 Misconceptions When Marketing to Moms

Avoid These 5 Misconceptions When Marketing to Moms

Marketing

Many brands in the celebrations industry target the mom market, and rightly so. With over 2 trillion dollars in purchasing power, it’s no wonder that so many companies try to influence... read more

Marketing Madness: Executing Your Marketing Plan

Marketing Madness: Executing Your Marketing Plan

Marketing

What an exciting weekend of college basketball! The Kentucky Wildcats are headed to another Final Four – to the great surprise of many (including me)! The Wildcats have one of... read more

Cliché Your Way to Marketing Success

Cliché Your Way to Marketing Success

Marketing

I decided to begin the quarter with a brand new campaign. Fearful that my marketing was growing stale, I decided I had to shift the paradigm if I wanted to... read more

Are You Making the Most of Your Marketing and Leads?

Are You Making the Most of Your Marketing and Leads?

Marketing

The goal of any company’s marketing team is to generate sales leads and, thereby, to increase sales. Monitoring sales inquiries and leads is the best way to find out whether... read more

What Metrics To Track To See If Marketing Is Even Working

What Metrics To Track To See If Marketing Is Even Working

Marketing

Marketing managers should always be conscious and concerned with how their efforts are performing. There are many metrics that a marketer should keep a keen eye on, but there are... read more

Forget Marketing Personas, Look To The Real World

Forget Marketing Personas, Look To The Real World

Marketing

I recently met with a marketer who was busying herself creating a detailed marketing plan. Regular readers of this blog will know, I’m not big on planning. I believe if... read more

Influencer Marketing Strategies: Money Isn’t Everything

Influencer Marketing Strategies: Money Isn’t Everything

Marketing

Influencer marketing can be incredibly powerful. It harnesses the power of a respected figure and turns it into a ball of social marketing energy – but the potential of the... read more

Victims of Vanity: Why Marketers Buy Into Faulty Metrics

Victims of Vanity: Why Marketers Buy Into Faulty Metrics

Marketing

1

I sat there like a ghost in the meeting. Told by one of my clients to be a fly on the wall as a marketing review meeting interrupted our planning.... read more

Segmenting and Target Marketing: Psychographics

Segmenting and Target Marketing: Psychographics

Marketing

In today’s edition of “Back to Marketing Basics” we’ll talk about segmentation and target marketing. First a little background: Market segmentation – market segmentation is the process of separating a... read more

Marketing to Women: Ford Parody of Cadillac Spot More Appealing to Women

Marketing to Women: Ford Parody of Cadillac Spot More Appealing to Women

Marketing

Thanks to Adweek for alerting us to two spots that espouse totally different views on marketing Hybrid Cars - one spot from Cadillac and one spot from Ford.  Which one do you... read more