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Research Report: Lead Gen Not As Easy As Marketers Think

Research Report: Lead Gen Not As Easy As Marketers Think
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4 Lively Tips For Marketing A Boring Business

4 Lively Tips For Marketing A Boring Business

Marketing

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Unfortunately, not everyone can be the inventor of an exciting product like the Snuggie or the Keurig. As business owners, there are many products and services that are necessary in... read more

How Authority Marketing Can Fast Forward Your Business

How Authority Marketing Can Fast Forward Your Business

Marketing

Before expounding on the benefits of authority marketing and how it can take your business to the next level, it is important to understand the definition of concept. Although marketing... read more

Does Your Marketing Speak Persona?

Does Your Marketing Speak Persona?

Marketing

I’ve been working lately with a very smart guy who has a wealth of marketing experience–mostly offline but growing experience online also. He is working with me to devise a... read more

Why Authority Marketing Will Replace Reputation Management

Why Authority Marketing Will Replace Reputation Management

Marketing

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In today’s business world, maintaining a good reputation is crucial for success. Moreover, thanks to the presence of social media and the speed in which news makes its rounds, ensuring... read more

How Project Managers Can Get More Out of a Trade Show

How Project Managers Can Get More Out of a Trade Show

Marketing

Conferences and exhibitions are great places to take time away from your desk and concentrate on a little learning and development for yourself. So making the most of your day... read more

Marketing Strategy Is Vital - Marketing Plans Are (Nearly) Worthless

Marketing Strategy Is Vital – Marketing Plans Are (Nearly) Worthless

Marketing

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Most business leaders now agree that today’s competitive environment is more volatile, uncertain, and complex than ever before, and that companies must constantly adapt in order to grow and prosper.... read more

Personalization: Coke Breaks Through

Personalization: Coke Breaks Through

Marketing

It’s no secret that people respond much better when there’s an element of personalization. We like to be greeted by name (thanks, Starbucks!), we like handwritten letters, and we like... read more

finding the right target audience for your marketing campaign

Finding the Right Target Audience for your Marketing Campaign

Marketing

Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first... read more

Use Porter's Five Forces to widen your view on competitive forces

Use Porter’s Five Forces to Widen Your View on Competitive Forces

Marketing

It’s all too easy for businesses to focus heavily on their direct competitors when devising a marketing strategy. Yes, competitor rivalry has a significant impact on a company’s growth or... read more

The Anchoring Effect in Marketing

The Anchoring Effect in Marketing

Marketing

Use of the anchoring effect in marketing takes advantage of a flaw within the human mind which means we do not consider the value of an option based on its... read more

Should You Hire a Magician, Juggler, or Speaker for Your Next Event?

Should You Hire a Magician, Juggler, or Speaker for Your Next Event?

Marketing

Each year as we approach the fourth quarter, companies frantically start planning a few types of events: 1) Sales kick-off meetings, 2) Channel conferences; or 3) Top performer club trips... read more

Three Things to Think About Before You Develop a Vertical Marketing Strategy

Three Things to Think About Before You Develop a Vertical Marketing Strategy

Marketing

I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Besides discussing... read more

Your Vanity is Killing Your Brand -- Part 3: Social Influence

Your Vanity is Killing Your Brand — Part 3: Social Influence

Marketing

How many times have you heard someone say, “It’s impossible to calculate the ROI of social media”? If I had a dollar for every time someone uttered that phrase in... read more

Reaching Generations X and Y Through Direct Mail Postcards

Reaching Generations X and Y Through Direct Mail Postcards

Marketing

A frequently challenged marketing myth is that it’s becoming increasingly difficult to reach young people via traditional marketing. Many marketers are seemingly convinced that Generations X and Y simply won’t... read more

Internet Marketing: Think Big, Start Small, Fail Fast, and Succeed

Internet Marketing: Think Big, Start Small, Fail Fast, and Succeed

Marketing

To hear some tell it, the currency of the internet is comprised of eyeballs. Since the early days of the dot.com bubble, start-ups, investors, and even consumers were all enthralled... read more