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Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay

Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay
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All Marketing Articles - Page 7
The Marketing Power of the Second Screen

The Marketing Power of the Second Screen

Marketing

Traditional media is dying fast and social media is taking over…right? Recent reports show that it’s not actually that clear of a story. According to a Nielsen study, social media... read more

3 Highly Effective Word-of-Mouth Marketing Tactics

3 Highly Effective Word-of-Mouth Marketing Tactics

Marketing

Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. On the surface, word-of-mouth marketing may seem... read more

How Media Consumption Statistics Can Mislead Marketers

How Media Consumption Statistics Can Mislead Marketers

Marketing

Earlier this year, eMarketer published a new estimate of the amount of time US adults (ages 18+) spend with various types of media. Like many media analysts, eMarketer estimates that... read more

ABC's and 123's of Mom Marketing

ABC’s and 123′s of Mom Marketing

Marketing

In the spirit of the back-to-school season, let’s open our math books and look at some big numbers. Moms spend an estimated $2.4 trillion on products and services every year.... read more

Minding the Gap Between Sales and Marketing

Minding the Gap Between Sales and Marketing

Marketing

A successful sales process is a complicated series of events that ultimately pays off in the victory of a “win,” as so many closers like to call it. This end... read more

Are Focus Groups Still Relevant?

Are Focus Groups Still Relevant?

Marketing

A focus group is defined as a group of individuals tasked with providing feedback to a company on a new product, feature or concept. These groups are generally utilized during... read more

Why Keeping the “Human Element” at the Heart of Marketing is Essential

Why Keeping the “Human Element” at the Heart of Marketing is Essential

Marketing

Last week, Samsung took on the ALS Ice Bucket Challenge. However, instead of the company’s CEO dumping water over his head and pledging to donate, the Samsung Galaxy S5 received... read more

Is Your Marketing Budget Being Used To Its Maximum Potential?

Is Your Marketing Budget Being Used To Its Maximum Potential?

Marketing

Finding the sweet spots to segment a marketing budget effectively is always a process of educated guesses and lots of tweaking. And there is no be-all, end-all answer for where... read more

The Business Case for Content Marketing Consistency

The Business Case for Content Marketing Consistency

Marketing

Today I am going to explain the importance of content marketing consistency but it is going to come from an unusual place, a young Korean woman. This outstanding person was... read more

Hail To Trusted Viral Marketing

Hail To Trusted Viral Marketing

Marketing

I live in Chicago. Back in April, I was teaching a class on the second floor of my local community college when the sky turned pitch black and then we... read more

Text Marketing Best Practices

Text Marketing Strategies that Work

Marketing

Text marketing is oftentimes used by churches, clubs, and a number of other organizations. It is a great opportunity to send a message to a large group of people at... read more

Maximizing Event Effectiveness 3 Ways

Maximizing Event Effectiveness 3 Ways

Marketing

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World, Inbound14,... read more

Don’t Be Fooled By the Trend for Advertising

Don’t Be Fooled By the Trend for Advertising

Marketing

Freemium subscription model under attack Back in May of this year SlideShare stopped accepting any new “pro” accounts. For several years SlideShare has operated the “freemium” model of business –... read more

How Political Attack Ads and Reality Shows Are Pulling Your People Down

How Political Attack Ads and Reality Shows Are Pulling Your People Down

Marketing

Even though the midterm elections are months away, I’ve already maxed-out on the amount of negative political ads my mind can tolerate without imploding. The rough and tumble game of political campaigning... read more

The 5 Types of Writer’s Block in Marketing – and How to Overcome Them

The 5 Types of Writer’s Block in Marketing – and How to Overcome Them

Marketing

Writer’s block is a phantom that can haunt or even halt productivity. Some say it doesn’t exist, some say it’s an entirely real entity, but the truth is it’s both.... read more