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3 Ways to Craft an Effective Marketing Strategy for Your Business

3 Ways to Craft an Effective Marketing Strategy for Your Business
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Measuring Marketing Doesn’t Have To Hurt

Measuring Marketing Doesn’t Have To Hurt

Marketing

Metrics That Matter are financially oriented metrics that executives can use to make business decisions. As you look at building your 2015 plan, you should also build it as a... read more

Why You Should Outsource Your Marketing: 3 Benefits

Why You Should Outsource Your Marketing: 3 Benefits

Marketing

Nobody knows your organization, product, or service better than you. This is one of the reasons why outsourcing your marketing can be such a tricky decision to make. Why do... read more

6 Secrets To Choosing A Marketing Agency

6 Secrets To Choosing A Marketing Agency

Marketing

We often refer to the agency/client relationship as being like a marriage – it needs the right chemistry and the right give-and-take to work properly and deliver results. I was a Cognition... read more

What the First Day of Fall Means for Your Marketing Strategy

What the First Day of Fall Means for Your Marketing Strategy

Marketing

For some, the first day of Fall means a change in the color of the leaves, a drop in temperature, and time to pull out the coats. For marketers, the... read more

The Role Of Storytelling In Marketing

The Role Of Storytelling In Marketing

Marketing

Who was the storyteller? Every family had one. Every family had that one person (it was my great-aunty) who would gather the younger members around, and recount stories of all... read more

How Can I Get More New Accounts Online?

How Can I Get More New Accounts Online?

Marketing

If you listen to some people, they would tell you that if you are not on social media, then you do not have a chance. This kind of thinking really... read more

6 Ways The Brain Influences Buying Behaviour

6 Ways The Brain Influences Buying Behaviour

Marketing

Marketing is not a science with the same level of predictability as physics or chemistry, but it’s also not complete instinct or guesswork. How do you leverage the scientific aspects... read more

Why You Need to Be Focused on Agile Marketing

Why You Need to Be Focused on Agile Marketing

Marketing

1

I got the chance to hear Nicholas Muldoon, an agile coach at Twitter, speak at a recent Integrated Marketing Summit event in San Diego. I find myself thinking about his... read more

Why I Don’t Care About Influencers, and Neither Should You

Why I Don’t Care About Influencers, and Neither Should You

Marketing

1

Being open makes a world of difference when it comes to being relatable. It’s the foundation and catalyst of trust. I speculate the time a genuine insight becomes an overused,... read more

The Top 3 Reasons Gender Marketing is Dead

The Top 3 Reasons Gender Marketing is Dead

Marketing

Marketing is sometimes a difficult task even without your audience constantly changing. Men and women have come a long way from the 1950’s – the depiction of June and Ward... read more

How to Shape Website Design Using Buyer Personas

How to Shape Website Design Using Buyer Personas

Marketing

I have a confession to make: I’m a woman who hates shopping for shoes. At 5 feet 10 inches, I don’t need heels to feel more awkward than I already... read more

Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?

Has Your Business Jumped on the Annual “Pumpkin Spice” Trend?

Marketing

As I told you in my September Marketing Insider Report, when Starbucks came out with their Pumpkin Spice Latte for the first time in September 2003, little did they know... read more

What Should Your Marketing Org Chart Look Like In 2015?

What Should Your Marketing Org Chart Look Like In 2015?

Marketing

1

There’s a great scene from the Cameron Diaz, Tom Cruise movie ”Knight and Day” in which Tom turns to Cameron and asks, “Are you with me, or without me?”…. either... read more

Guerrilla Marketing: 20+ Examples and Strategies to Stand Out

Guerrilla Marketing: 20+ Examples and Strategies to Stand Out

Marketing

1

When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy.... read more

How to Market to Your Audience Influencers

How to Market to Your Audience Influencers

Marketing

Is your sales or marketing failing to generate the results your business expects? Remember when you were a child and sought permission from one of your parents, only to have... read more