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Marketing Strategies Need Honesty To Succeed

Marketing Strategies Need Honesty To Succeed

Marketing

My son is an only child and when he was five or six years old, we would arrange playdates with other kids so that he wouldn’t be lonely. These playdates... read more

It’s Time to Hold Web Marketing Companies Accountable to Results

It’s Time to Hold Web Marketing Companies Accountable to Results

Marketing

You’ve heard the same song and dance one too many times, and now your rankings are slipping away. Traffic is plummeting, sales are sliding off the map and you’re left... read more

How Real Life Ecommerce Marketers Win this Holiday Season

How Real Life Ecommerce Marketers Win this Holiday Season

Marketing

You just packed away your sunscreen and beach chair yesterday and already are bombarded with the Pumpkin Spice Lattes and Halloween decorations everywhere you turn. Hate to break it to... read more

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Marketing

You have a head, shoulders, knees, and toes, but the latest marketing trends with your eyes, ears, mouth, and nose. Consumers are seeking out experiences that pique and stimulate their... read more

Use Your CRM Data for Holiday Marketing

Use Your CRM Data for Holiday Marketing

Marketing

Your CRM is a powerful tool. It collects and houses valuable data about your leads and clients. It is a treasure chest of information allowing you to build deeper, more... read more

The Psychology of Free Samples

The Psychology of Free Samples

Marketing

A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts... read more

How to Use Word of Mouth Online and Off

How to Use Word of Mouth Online and Off

Marketing

Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they’ll buy your brand. Word of mouth has been around since the beginning of... read more

Plant Some Marketing Seeds

Plant Some Marketing Seeds

Marketing

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers.... read more

6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results

6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results

Marketing

In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I... read more

3 Benefits Of Having A Virtual Marketing Team

3 Benefits Of Having A Virtual Marketing Team

Marketing

The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. The shift towards... read more

3 Reasons Employee Advocacy Is The New Marketing Paradigm

3 Reasons Employee Advocacy Is The New Marketing Paradigm

Marketing

The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a... read more

Tell Better Stories As A Marketer, Be Like Vin Scully

Tell Better Stories As A Marketer, Be Like Vin Scully

Marketing

— While St. Louis Cardinals fans surely aren’t upset about it, their team ended the the best part of baseball season for many people — listening to Dodgers broadcaster Vin... read more

Why Selling Super Premium Brands Is Different than Mass Marketing (and Why It Should Not Be).

Why Selling Super Premium Brands Is Different than Mass Marketing (and Why It Should Not Be).

Marketing

It’s a truism that marketing super premium brands and services is different than mass marketing. It’s also a truism that selling is different than marketing. But, at the high-end, marketing... read more

Who Are Your Competitors and Do You Care?

Who Are Your Competitors and Do You Care?

Marketing

In my work, I meet two different types of business owners and managers. There are those that spend all of their time focusing on what the competition is doing, and... read more

4 Steps To Rock Solid Marketing Lists

4 Steps To Rock Solid Marketing Lists

Marketing

Preparation Precedes Performance The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists. After all, if you rush into a marketing campaign without... read more