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6 Hiring Trends Marketers Need To Know

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Being a Thought Leader Is More Important Than Pumping Out Marketing Content

Being a Thought Leader Is More Important Than Pumping Out Marketing Content

Marketing

The phrase “Pumping out Content” just sounds awful doesn’t it?  I picture some drab assembly line with glazed over workers producing the same content over and over again, just slapping... read more

Does Your Marketing Department Have Walking Pneumonia?

Does Your Marketing Department Have Walking Pneumonia?

Marketing

A while ago my wife was feeling weak, excessively tired, and had a mild cough, headache and sore throat. She endured these symptoms for nearly six weeks believing they’d eventually... read more

Death to ROI: Rethinking your Marketing Strategy

Death to ROI: Rethinking your Marketing Strategy

Marketing

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Marketing is all about results. At the end of the day, the whole point of marketing is to drive sales, right? If your company isn’t getting sales, then your marketing... read more

A Guide to Firing Your Marketing Agency

A Guide to Firing Your Marketing Agency

Marketing

Without a doubt, every small business owner and marketer will run into this situation. You are using a marketing agency to handle some aspect of your marketing, and performance is... read more

3 Reasons Why You Should Leave Lead Generation To The Experts

3 Reasons Why You Should Leave Lead Generation To The Experts

Marketing

Lead generation isn’t like the rest of the sales process, especially when it comes to B2B lead generation. In fact, lead generation is such a specific science that some companies... read more

Change Management Applied to Change Marketing

Change Management Applied to Change Marketing

Marketing

Changing times call for big changes in the way companies approach business. I am finding myself rewriting my priorities every month. This is not a bad thing. We need to... read more

How to Color Outside the Lines

How to Color Outside the Lines

Marketing

How do I show my personality online? I get this question all the time. I know that’s a tough one for small business owners trying to find their way in... read more

7 Ways to Get More from Influencer Marketing

7 Ways to Get More from Influencer Marketing

Marketing

A primary objective of an effective public relations program is visibility. Building awareness for a new product, new company, or other positive change is typically a fundamental premise of PR... read more

3 Marketing Takeaways from John Legend

3 Marketing Takeaways from John Legend

Marketing

Sometimes the most profound advice can come from the most unexpected places. Take, for instance, Grammy award-winning singer/songwriter John Legend’s keynote at Interact 2014. At first blush, you might not... read more

The Sneaky Method BuzzFeed Uses to Win the Market Research Game

The Sneaky Method BuzzFeed Uses to Win the Market Research Game

Marketing

Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. After all, what insight could be gleaned by a marketer’s knowing which Harry Potter, Game... read more

SMS-marketing-list-growth

SMS Marketing: What it Takes to Keep Consumers on Your List

Marketing

Are you a business owner looking to build your SMS marketing list? Having a nice, healthy list of customers to market to is the one and only way that you... read more

Can We Please Tell The Truth In Our Marketing Communications?

Can We Please Tell The Truth In Our Marketing Communications?

Marketing

This post was inspired by a negative marketing event. I received a personalized letter in an official-looking envelope from a company called: ABC Shareholder Services (real name not used to... read more

Your Ultimate Guide to Marketing Acronyms

Your Ultimate Guide to Marketing Acronyms

Marketing

“Can you tell me the ROI, CPC and CAC of the latest PPC campaign?” Be honest: how far into that sentence did it take for your eyes to glaze over?... read more

The Right Message to the Right Audience – Key to Small Biz Marketing Success

The Right Message to the Right Audience – Key to Small Biz Marketing Success

Marketing

It’s so simple — yet brilliant: “Any time. On Time. All Time Air Conditioning.” I saw this printed on a van in the parking lot of a gas station in... read more

Talk to your customers

Talk to Your Customers or Talk to Your Customer?

Marketing

Receiving messages from a company you have never spoken to can be annoying and intrusive at best, often referred to as spam. Therefore, gaining permission to speak is a critical... read more