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Is Marketing Facing a Paradigm Shift?

Is Marketing Facing a Paradigm Shift?
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Debating Ford Versus Cadillac? You Don’t Get It.

Debating Ford Versus Cadillac? You Don’t Get It.

Marketing

Are folks seriously debating which car is more aspirational… the Cadillac ELR or the Ford C-Max Energi? Let’s just agree that two teams of “mad men” just got our collective... read more

Customer Engagement Secrets to Marketing Success

Customer Engagement Secrets to Marketing Success

Marketing

It’s not the devil that’s in the details, it’s human interaction. Would you rather receive email from do-not-reply@widget.com or lisa@widget.com? Sure, marketing automation allows your communication to be scalable, but... read more

How To Be Remarkable In Marketing

How To Be Remarkable In Marketing

Marketing

In 2003, Seth Godin talked about the TV industry complex where companies spent millions on advertising. He said that this type of promotion was now dead and we should be... read more

Marketing Your Company and the Intangible

Marketing Your Company and the Intangible

Marketing

If you are a professional service provider like SiliconCloud, you need marketing as much as the manufacturer of tangible goods needs it. Those who sell professional services face many of... read more

How Exhibitors Should Prepare for the Trade Show

How Exhibitors Should Prepare for the Trade Show

Marketing

With all of the people that will be coming in and out of trade show displays at the show, it is important that you and the rest of the staff... read more


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Viral Yet Volatile: Meme Marketing and the Modern Web

Viral Yet Volatile: Meme Marketing and the Modern Web

Marketing

Much of the Internet marketing sphere, for businesses both big and small, is still relatively young. As the web continues to shake and shift at a rate that we can... read more

Standing on Top of the Marketing DAIS

Standing on Top of the Marketing DAIS

Marketing

Where does marketing and PR strategy come from? How do you know what to do, what problems to solve? Most marketers and PR professionals struggle to solve problems in as... read more

7 Places to Find Usable Images Online

7 Places to Find Usable Images Online

Marketing

Blog posts, website and social media accounts featuring images get more attention and garner more shares, but finding images you can use legally is no easy task. Through trial-and-error, I... read more

Planting Marketing Tricks for an ERP Lead

Planting Marketing Tricks for an ERP Lead

Marketing

The art of disguising an object isn’t just good for pulling pranks. It can be good for bigger things like art, espionage, and of course, marketing. But how do ERP... read more

Telemarketing Tips – A Serious Lesson from A Joker’s Holiday

Telemarketing Tips – A Serious Lesson from A Joker’s Holiday

Marketing

It’s kind of a joke in of itself that April Fools’ isn’t really a holiday but everyone treats it like one. However, pranks and publicity stunts aside, it can teach... read more

Embrace the Unique in Marketing

Embrace the Unique in Marketing

Marketing

Speak with a small business owner long enough and you’re sure to hear how and why his or her business is different from the competition. Specific conversation points may include... read more

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

The CMO Modern Marketing Guide To Buyer Personas And Buyer Insights Research (Part 2)

Marketing

Part 2: The Modern Buyer The digital economy and the continued evolution of digital technologies have had a monumental impact on buyers and their behaviors. At the turn of the... read more

Going to a Marketing Conference? Bring this Checklist

Going to a Marketing Conference? Bring this Checklist

Marketing

2

Photo: Flickr @Globalism Pictures Tis the season for marketing, social media, and lead generation conferences! Between the Marketo Marketing Nation Summit, the AdAge Digital Conference, and the Content2Conversion 2014, you’re... read more

Avoid These 5 Misconceptions When Marketing to Moms

Avoid These 5 Misconceptions When Marketing to Moms

Marketing

Many brands in the celebrations industry target the mom market, and rightly so. With over 2 trillion dollars in purchasing power, it’s no wonder that so many companies try to influence... read more

Marketing Madness: Executing Your Marketing Plan

Marketing Madness: Executing Your Marketing Plan

Marketing

What an exciting weekend of college basketball! The Kentucky Wildcats are headed to another Final Four – to the great surprise of many (including me)! The Wildcats have one of... read more