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Online, Digital, Social – 9 Insights from the Lens of a Marketer

Online, Digital, Social – 9 Insights from the Lens of a Marketer
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It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

Marketing

We have a long-running joke in our house that if we go food shopping straight after work, I have to take my boyfriend a snack to have in the car... read more

5 Reasons Why Outbound Marketing is Old School

5 Reasons Why Outbound Marketing is Old School

Marketing

“Times, they are a changing” and if you haven’t heard already, inbound marketing is IN and outbound marketing is OUT. As times have changed so have buyers’ habits. It’s no... read more

busy trade show floor

Six Key Benefits Trade Shows Have To Market Your Business

Marketing

Trade shows have traditionally been a very popular way to market your product, service and business. With advances in social media marketing and Internet technology, like webinars, Google hangouts and... read more

Breaking Down Marketing Silos: A Look Behind the Research

Breaking Down Marketing Silos: A Look Behind the Research

Marketing

What are marketing silos? Why do they exist and what can you do to prevent them from reducing efficiency in your business? Forbes Insights teamed with Teradata Marketing Applications to... read more

4 Things That Make For Happier Call Center Customers

4 Things That Make For Happier Call Center Customers

Marketing

Call center agents have it hard for a number of reasons, and often those reasons are the same reasons customers point to for their own frustration. After all, what makes... read more

Market Your Business on a Shoestring Budget: Create Buzz [Video]

Market Your Business on a Shoestring Budget: Create Buzz [Video]

Marketing

I started my corporate career in the field of public relations and the business has changed significantly because of technology. Today, a small business owner can accomplish a lot without... read more

Stop Blaming Price – 3 Real Reasons Why Deals Are Lost

Stop Blaming Price – 3 Real Reasons Why Deals Are Lost

Marketing

1

The team killed it. The presentation was flawless. The proposal was outstanding. You covered all of the bases, but you lost. Searching for answers, the only thing you can think... read more

3 Critical Statistics Shaping The Future Of Marketing

3 Critical Statistics Shaping The Future Of Marketing

Marketing

Today’s seasoned marketers have weathered a slew of digital marketing fads, theories and game changers, from the dawn of email, to 3rd party tracking cookies and counting Facebook likes. Yet,... read more

3 Big Data-Driven Marketing Opportunities You’re Missing Out On

3 Big Data-Driven Marketing Opportunities You’re Missing Out On

Marketing

Famed writer and technologist Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data.” This statement is becoming increasingly accurate as we... read more

Every Direct Mail Package Will Get Results If You Just …

Every Direct Mail Package Will Get Results If You Just …

Marketing

Having spent 25 years in the direct mail business, I can confidently say there are 10 reliable ways marketers can boost rates of consumer response and engagement. 1.Retail events drive... read more

The Analytical Mind Map and the Personas of Users

The Analytical Mind Map and the Personas of Users

Marketing

The use of personas in sales and marketing has long been a standard practice, though it probably first entered mainstream awareness years ago when Best Buy’s sales profiles of its... read more

Who Is Your Audience?

Who Is Your Audience?

Marketing

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a... read more

Looking to Flourish Your Marketing Strategy? These 33 Statistics Will Do the Trick

Looking to Flourish Your Marketing Strategy? These 33 Statistics Will Do the Trick

Marketing

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Insects outnumber humans 100,000,000 to 1. The people of France eat more cheese than any other country in the world. Karaoke means empty orchestra in Japanese. 78% of Facebook users... read more

3 Campaigns That Prove Lifestyle Marketing is Still a Good Idea

3 Campaigns That Prove Lifestyle Marketing is Still a Good Idea

Marketing

Lifestyle marketing has been around for decades, yet brands that embrace lifestyle marketing seem to experience wild success in a relatively short time period. Perhaps this is because they’ve done... read more

Psychometric Profiling – Does it Work?

Psychometric Profiling – Does it Work?

Marketing

One of the things I’ve observed throughout my career is how much things like personality, communication skills and behaviours contribute towards success – either at an individual or team level.... read more