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Today’s Lead Generation Process Should Create Demand

Today’s Lead Generation Process Should Create Demand
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5 Ways to Market If You Don’t Have a Lot of Money

5 Ways to Market If You Don’t Have a Lot of Money

Marketing

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if... read more

Multiple Choice Leads to Improved Solutions

Multiple Choice Leads to Improved Solutions

Marketing

Do you remember your old school days, where the standard test featured was that of asking you to choose between True or False answers? Those types of tests can easily... read more

Influence Marketing: Filters On The Rise

Influence Marketing: Filters On The Rise

Marketing

Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool... read more

Online, Digital, Social – 9 Insights from the Lens of a Marketer

Online, Digital, Social – 9 Insights from the Lens of a Marketer

Marketing

A few months ago, I was in conversation with the CEO of a multi-billion$ global consumer goods company. One of the topics of discussion was around online, digital and social... read more

Entrepreneurship: The Myths Debunked

Entrepreneurship: The Myths Debunked

Marketing

For some reason, becoming an entrepreneur is more popular than it has ever been. Whether it’s because of the Internet and its ability to over-glorify things or the fact that... read more

CES tech trade show

4 Things We Forgive at Tech Shows Because We Love Them

Marketing

Tech trade shows and conventions are among some of the most exciting to attend in the industry. With both big name brands and small start-ups sharing their newest products and... read more

Great Marketing Strategy Always Has A Price – How To Find Yours

Great Marketing Strategy Always Has A Price – How To Find Yours

Marketing

Content from Linked Media Group “Every point of refuge has its price…” Don Henley & Glenn Frey We live in a tech drenched, always on world – noise levels are... read more

6 Ways to Get More Referrals

6 Ways to Get More Referrals

Marketing

Word of mouth is still the best form of marketing for any business. When customers talk about you, recommend you, inspire others to try out your company’s products or services,... read more

How Can I Improve My Marketing Team’s Creative Thinking?

How Can I Improve My Marketing Team’s Creative Thinking?

Marketing

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Creativity isn’t just about picking the right shade of teal for your logo—it’s also a vital ingredient for overall business success. Jack Canfield, who wrote the Good Thinking series, says,... read more

Damage Control in the Sales & Marketing Relationship

Damage Control in the Sales & Marketing Relationship

Marketing

1

One foundational aspect of Revenue Marketing™ is the Revenue Marketing Journey™. This four stage-model acts as a GPS as the marketing leader is transforming marketing from a cost center to... read more

6 Hiring Trends Marketers Need To Know

6 Hiring Trends Marketers Need To Know

Marketing

The field of digital marketing is always changing. Instead of being intimidated, great marketers can use change to their advantage. In fact, one survey revealed that two-thirds of marketers expected a raise... read more

Marketing Campaign Lessons from the ALS Ice Bucket Challenge

Marketing Campaign Lessons from the ALS Ice Bucket Challenge

Marketing

The ALS Ice Bucket Challenge is the type of campaign marketers dream of – a viral, revenue-producing campaign that has everyone talking about your brand. While you may not come... read more

How To Analyze Your Marketing Strategy: A CEO's Guide

How To Analyze Your Marketing Strategy: A CEO’s Guide

Marketing

You might look at your marketing team one day and think… what am I paying you for exactly? Sure, they’re bringing in traffic to your site, but are these people... read more

SMS text marketing - customer database

How To Get Started With SMS Marketing – Collecting Customer Data

Marketing

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Knowing where to start with SMS marketing can sometimes seem like the most challenging part. In reality, getting started is much easier than you think – in fact, it takes just... read more

Calling All Marketers: Are You in Need of Some REM Sleep?

Calling All Marketers: Are You in Need of Some REM Sleep?

Marketing

When I see a title like “What Keeps Marketers Up at Night?,” I can’t help but click it immediately. After all, I am a marketer, my job is to help... read more