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Five Tips Friday: Getting the Most Out of Your Marketing Material

Five Tips Friday: Getting the Most Out of Your Marketing Material
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How TV Apps Are Changing The Marketing Landscape

How TV Apps Are Changing The Marketing Landscape

Marketing

Back in 2009, Flightpath designed one of the first TV Everywhere apps, by incorporating a live streaming feed into Cablevision’s MSG Varsity app.  We’ve just finished the third iteration of the app and... read more

Lead Generation Tips – Old Rivalries Really do Make Great Material

Lead Generation Tips – Old Rivalries Really do Make Great Material

Marketing

Of all the times I decided to watch an actual, live, World Cup match it had to be the one between France and Germany. Given my habitual penchant for seeing... read more

Marketing to Be a Distinctive Business

Marketing to Be a Distinctive Business

Marketing

Everyone is on a journey. Our job as businesses is to make the journey of our potential buyers better in some way. We have to be THE preferred solution –... read more

Proactive Marketing Tools To Keep In Your Belt

Proactive Marketing Tools To Keep In Your Belt

Marketing

Gone are the days of relying on your brand’s name and reputation to attract new prospects. With a constantly updating feed on Twitter and a wide assortment of accounts to... read more

Creating Reports for Your Clients

Creating Reports for Your Clients

Marketing

Today, the focus is on “big data” or keeping up with mobile technology. Companies are popping up everywhere with the latest developments in technology. Consumers are being hit with new... read more


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Market Your Marketing: Make Sales Content Champions

Market Your Marketing: Make Sales Content Champions

Marketing

Your marketing team may have created a library of valuable content to inform, engage and convert potential customers—a regularly updated blog, case studies, white papers, tip sheets, product web pages... read more

From Static To Active: Growth Strategies in Marketing

From Static To Active: Growth Strategies in Marketing

Marketing

Even if you are a successful company doing everything “right,” at some point you may become stagnant and have the itch to bring growth. To prevent your business from permanently... read more

3 Informercial Tactics You Should Use, But Probably Aren’t

3 Informercial Tactics You Should Use, But Probably Aren’t

Marketing

Do you watch infomercials? If you said no, you probably are the 1% of the population who are actually too busy working, then resting to be charged for the next... read more

Three Steps to Bridging the IT/Marketing Divide

Three Steps to Bridging the IT/Marketing Divide

Marketing

For years, a mutual sense of frustration and resentment has festered between marketing organizations and their IT counterparts. Their perceptions of one another are almost clichéd at this point: The... read more

Lost in Translation: Product Naming in a Digital World

Lost in Translation: Product Naming in a Digital World

Marketing

As a PR and marketing professional, I have recently been involved in a number of product naming projects. These are often time consuming affairs that involve a number of iterations... read more

How To Do Outbound The Inbound Way

How To Do Outbound The Inbound Way

Marketing

In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing,... read more

How To Build An Extraordinary Marketing Campaign

How To Build An Extraordinary Marketing Campaign

Marketing

These days, marketers are on an aggressive quest for attention. Attention for their brand, their products, their expertise. To get it, they often ditch their long-term strategy for the new... read more

3 Easy (and Cheap) Storefront Marketing Tactics

3 Easy (and Cheap) Storefront Marketing Tactics

Marketing

Here in San Francisco, the Haight-Ashbury district is probably most famous for being the birthplace of the hippie counterculture movement in the ’60s. These days, the bell bottoms and peasant... read more

Marketing and Baseball, Too Much Data?

Marketing and Baseball, Too Much Data?

Marketing

Baseball is synonymous with numbers. In no other sport are current players compared more often statistically with those that have come before. And in baseball, everything is tracked: every pitch,... read more

How to Avoid False Signals From Automated Lead Scoring

How to Avoid False Signals From Automated Lead Scoring

Marketing

Two years ago, I chaired a discussion group at a digital marketing conference on the subject of lead scoring and nurturing – and emerged thoroughly depressed (if unsurprised) by what... read more