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Lead Generation Metrics – Here’s How the Top Performers Do It

Lead Generation Metrics – Here’s How the Top Performers Do It
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4 Steps To Rock Solid Marketing Lists

4 Steps To Rock Solid Marketing Lists

Marketing

Preparation Precedes Performance The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists. After all, if you rush into a marketing campaign without... read more

3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

Marketing

IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the... read more

6 Brands That Succeed At Understanding Hispanic Marketing

6 Brands That Succeed At Understanding Hispanic Marketing

Marketing

Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to find ways to successfully target their marketing strategies towards them.... read more

The Modern Marketing Organization For Today's Aware Buyer

The Modern Marketing Organization For Today’s Aware Buyer

Marketing

Modern marketing organizations require a more holistic, dynamic, nimble and decentralized approach than the more traditional silo marketing organizational paradigm. While writing away on the various chapters of my next... read more

5 Ways Marketing Can Help Clean Up The Sales Funnel

5 Ways Marketing Can Help Clean Up The Sales Funnel

Marketing

Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can... read more

The Science And Technology In Futurama That Everyone In Ad Tech Can Appreciate

The Science And Technology In Futurama That Everyone In Ad Tech Can Appreciate

Marketing

What do advertising technology and the much-loved futuristic cartoon Futurama have in common? At first glance, not much, but when you think about marketing in the Futurama world, there’s an... read more

What Does Marketing Look Like Going Forward?

What Does Marketing Look Like Going Forward?

Marketing

Marketing, Sales and Client Service are the new marketing These concepts are not new, independent of each other; but together they really are the future of marketing. You really need... read more

6 Keys to Building a High Performance Revenue Marketing Practice: Part 2 – People & Process

6 Keys to Building a High Performance Revenue Marketing Practice: Part 2 – People & Process

Marketing

In this 3-part series, I’ll examine the six keys of building and growing a thriving Revenue Marketing™ practice – strategy, content, people, process, technology and results. In part 1 I... read more

How the iPhone 6 Screen Size Will Impact App Category Preferences

How the iPhone 6 Screen Size Will Impact App Category Preferences

Marketing

Following my recent blog post on how larger screen devices will impact the mobile landscape, I’m still obsessed with the potential of the screen size metric in predicting user behavior... read more

Marketing and Branding Strategy: The Psychology of Color

Marketing and Branding Strategy: The Psychology of Color

Marketing

2

The psychology of color as it relates to persuasion may be one of the most interesting aspects of marketing. For businesses, the colors that are chosen to represent a brand... read more

Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales

Stay Out of Sales’ Spot: How Marketing Can Enable & Incentivize Sales

Marketing

Like Dr. Sheldon Cooper, top performing sales people have their spot… That spot is an ideal intersection of the right incentives, easy access to sales enablement materials, and a healthy... read more

Why You Need Cross-Channel Attribution

Why You Need Cross-Channel Attribution

Marketing

Recently, the multi-million dollar international advertising and public relations company Publicis Groupe announced that it would be using Adobe Marketing Cloud to power its digital marketing platform, now with a... read more

Buyer Personas: How They Can Help Your Business

Buyer Personas: How They Can Help Your Business

Marketing

You’ve heard this before, but it’s worth reiterating: buyer personas are essential to your inbound marketing efforts. Let’s put it this way: Photo courtesy of toufeeq(CC ShareALike) You know those... read more

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

Pssst. Trade Shows Suck at Lead Generation. Pass it on.

Marketing

Sales squirrels ignoring you? Here’s a fun way to get their attention: tell them you’re cancelling all the trade shows next year. Now count backwards from ten after you click... read more

The Case for Use Cases and Case Studies

The Case for Use Cases and Case Studies

Marketing

In my blog series on finding the best content tactic for the job, I’ve talked about print, video, as well as eBooks and white papers. Now I’ll talk about two... read more