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6 Hiring Trends Marketers Need To Know

6 Hiring Trends Marketers Need To Know
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3 Critical Statistics Shaping The Future Of Marketing

3 Critical Statistics Shaping The Future Of Marketing

Marketing

Today’s seasoned marketers have weathered a slew of digital marketing fads, theories and game changers, from the dawn of email, to 3rd party tracking cookies and counting Facebook likes. Yet,... read more

3 Big Data-Driven Marketing Opportunities You’re Missing Out On

3 Big Data-Driven Marketing Opportunities You’re Missing Out On

Marketing

Famed writer and technologist Daniel Keys Moran once said, “You can have data without information, but you cannot have information without data.” This statement is becoming increasingly accurate as we... read more

Every Direct Mail Package Will Get Results If You Just …

Every Direct Mail Package Will Get Results If You Just …

Marketing

Having spent 25 years in the direct mail business, I can confidently say there are 10 reliable ways marketers can boost rates of consumer response and engagement. 1.Retail events drive... read more

The Analytical Mind Map and the Personas of Users

The Analytical Mind Map and the Personas of Users

Marketing

The use of personas in sales and marketing has long been a standard practice, though it probably first entered mainstream awareness years ago when Best Buy’s sales profiles of its... read more

Who Is Your Audience?

Who Is Your Audience?

Marketing

Understanding the type of people who visit your online presence sites is very important because you can use that information to enhance your online presence to suit them. As a... read more

Looking to Flourish Your Marketing Strategy? These 33 Statistics Will Do the Trick

Looking to Flourish Your Marketing Strategy? These 33 Statistics Will Do the Trick

Marketing

1

Insects outnumber humans 100,000,000 to 1. The people of France eat more cheese than any other country in the world. Karaoke means empty orchestra in Japanese. 78% of Facebook users... read more

3 Campaigns That Prove Lifestyle Marketing is Still a Good Idea

3 Campaigns That Prove Lifestyle Marketing is Still a Good Idea

Marketing

Lifestyle marketing has been around for decades, yet brands that embrace lifestyle marketing seem to experience wild success in a relatively short time period. Perhaps this is because they’ve done... read more

Psychometric Profiling – Does it Work?

Psychometric Profiling – Does it Work?

Marketing

One of the things I’ve observed throughout my career is how much things like personality, communication skills and behaviours contribute towards success – either at an individual or team level.... read more

Statshot: When Will Mobile Win the Advertising Popularity Contest?

Statshot: When Will Mobile Win the Advertising Popularity Contest?

Marketing

Why might even the most savvy TV ad exec be glancing over his shoulder these days? Could it be because the most-watched video on YouTube has over 2 billion views... read more

Print Is Not Dead!

Print Is Not Dead!

Marketing

1

We’ve all heard the news: Print is dead. It’s been repeated over and over again throughout the past decade, as newspapers shut down and magazines slashed their staffs to the... read more

Recycling: Good for the Environment and Your Marketing

Recycling: Good for the Environment and Your Marketing

Marketing

If you have great content, why not reuse it? Often people think that once content has been created and shared, that’s it, time to move on to the new piece... read more

The Problem with Dirty Data and Why Every Marketer Should Care

The Problem with Dirty Data and Why Every Marketer Should Care

Marketing

Eight million people change jobs each year. 75 phone numbers change every 30 minutes. All of this results in incorrect contact information in your database. Your data is decaying as... read more

Step 1: Trust Your Audience

Step 1: Trust Your Audience

Marketing

The temptation is to try to build a huge audience. That’s the clearest sign of success, and it’s what we’ve been trained to aspire to for most of our professional... read more

13 Things Marketers Need To Know About Sales

13 Things Marketers Need To Know About Sales

Marketing

There are few distinct viewpoints in business that are as polarized as those of marketing and sales professionals. Marketing is glamorous, sales less so. Sales are measurable, marketing less so.... read more

How to Use Surveys in Marketing

How to Use Surveys in Marketing

Marketing

Surveys are a marketer’s best friend, when they are used properly. Many of today’s marketers see surveys as a tool for “market research”, which exists outside the general realm of... read more