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How to Use Word of Mouth Online and Off

How to Use Word of Mouth Online and Off

Marketing

Word of mouth is incredibly powerful — it drives attitudes about your brand and determines if they’ll buy your brand. Word of mouth has been around since the beginning of... read more

Plant Some Marketing Seeds

Plant Some Marketing Seeds

Marketing

By the time a farmer is harvesting his crop, he’s already well into the planning of his upcoming planting season. We marketing types could learn a lot from those farmers.... read more

6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results

6 Keys to Building a High Performance Revenue Marketing Practice: Part 3 – Technology & Results

Marketing

In this three-part series, I examine the six keys of building and growing a thriving Revenue Marketing practice – strategy, content, people, process, technology and results. In Part One, I... read more

3 Benefits Of Having A Virtual Marketing Team

3 Benefits Of Having A Virtual Marketing Team

Marketing

The working world is seeing a strong shift in how office spaces exist. Cubicles and traditional offices are phasing out, and virtual office spaces are phasing in. The shift towards... read more

3 Reasons Employee Advocacy Is The New Marketing Paradigm

3 Reasons Employee Advocacy Is The New Marketing Paradigm

Marketing

The marketer’s job keeps getting harder. In one way, modern marketing technology empowers marketers to connect, reach, engage and measure results like never before. The problem is that without a... read more

Tell Better Stories As A Marketer, Be Like Vin Scully

Tell Better Stories As A Marketer, Be Like Vin Scully

Marketing

— While St. Louis Cardinals fans surely aren’t upset about it, their team ended the the best part of baseball season for many people — listening to Dodgers broadcaster Vin... read more

Why Selling Super Premium Brands Is Different than Mass Marketing (and Why It Should Not Be).

Why Selling Super Premium Brands Is Different than Mass Marketing (and Why It Should Not Be).

Marketing

It’s a truism that marketing super premium brands and services is different than mass marketing. It’s also a truism that selling is different than marketing. But, at the high-end, marketing... read more

Who Are Your Competitors and Do You Care?

Who Are Your Competitors and Do You Care?

Marketing

In my work, I meet two different types of business owners and managers. There are those that spend all of their time focusing on what the competition is doing, and... read more

4 Steps To Rock Solid Marketing Lists

4 Steps To Rock Solid Marketing Lists

Marketing

Preparation Precedes Performance The saying “today’s preparation determines tomorrow’s achievement” certainly applies to the creation and maintenance of marketing lists. After all, if you rush into a marketing campaign without... read more

3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

3 Ways to Make Your Technology Marketing More Human [Insights from SpiceWorld 2014]

Marketing

IT professionals love robots. They can chat for hours about R2-D2, Data and K-9. However, they don’t feel the same about robotic marketing. I attended SpiceWorld 2014 and had the... read more

6 Brands That Succeed At Understanding Hispanic Marketing

6 Brands That Succeed At Understanding Hispanic Marketing

Marketing

Hispanics are the fastest growing minority consumer group in the U.S., so it makes sense that companies are scrambling to find ways to successfully target their marketing strategies towards them.... read more

The Modern Marketing Organization For Today's Aware Buyer

The Modern Marketing Organization For Today’s Aware Buyer

Marketing

Modern marketing organizations require a more holistic, dynamic, nimble and decentralized approach than the more traditional silo marketing organizational paradigm. While writing away on the various chapters of my next... read more

5 Ways Marketing Can Help Clean Up The Sales Funnel

5 Ways Marketing Can Help Clean Up The Sales Funnel

Marketing

Let’s face it. It is easy for marketing and sales teams to get caught up and excited about generating leads. Unfortunately, over time these leads build up, and we can... read more

The Science And Technology In Futurama That Everyone In Ad Tech Can Appreciate

The Science And Technology In Futurama That Everyone In Ad Tech Can Appreciate

Marketing

What do advertising technology and the much-loved futuristic cartoon Futurama have in common? At first glance, not much, but when you think about marketing in the Futurama world, there’s an... read more

What Does Marketing Look Like Going Forward?

What Does Marketing Look Like Going Forward?

Marketing

Marketing, Sales and Client Service are the new marketing These concepts are not new, independent of each other; but together they really are the future of marketing. You really need... read more