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Soaked in Success: Behind the Marketing Strategy of the Ice Bucket Challenge for ALS

Soaked in Success: Behind the Marketing Strategy of the Ice Bucket Challenge for ALS
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How to Use Surveys in Marketing

How to Use Surveys in Marketing

Marketing

Surveys are a marketer’s best friend, when they are used properly. Many of today’s marketers see surveys as a tool for “market research”, which exists outside the general realm of... read more

Got Buyer Personas? 44% Say Yes, But 85% Aren’t Using Them Effectively

Got Buyer Personas? 44% Say Yes, But 85% Aren’t Using Them Effectively

Marketing

This disturbing data was reported in a recent ITSMA study. The sample size was relatively small and limited to the services marketing sector, but I’m seeing indicators that this is... read more

Marketing and Removing the Pig’s Lipstick

Marketing and Removing the Pig’s Lipstick

Marketing

It’s true: you can’t put lipstick on a pig. Well, you can, but it won’t do you any good. People will still know it’s a pig and not a supermodel.... read more

Bad Advice Time: Drop Those F-Bombs Online!

Bad Advice Time: Drop Those F-Bombs Online!

Marketing

That writer is so raw! She’s so edgy! That blogger really pushes the limits! That company is really out there! You’ve probably seen these kinds of statements a lot while... read more

Being a Thought Leader Is More Important Than Pumping Out Marketing Content

Being a Thought Leader Is More Important Than Pumping Out Marketing Content

Marketing

The phrase “Pumping out Content” just sounds awful doesn’t it?  I picture some drab assembly line with glazed over workers producing the same content over and over again, just slapping... read more

Does Your Marketing Department Have Walking Pneumonia?

Does Your Marketing Department Have Walking Pneumonia?

Marketing

A while ago my wife was feeling weak, excessively tired, and had a mild cough, headache and sore throat. She endured these symptoms for nearly six weeks believing they’d eventually... read more

Death to ROI: Rethinking your Marketing Strategy

Death to ROI: Rethinking your Marketing Strategy

Marketing

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Marketing is all about results. At the end of the day, the whole point of marketing is to drive sales, right? If your company isn’t getting sales, then your marketing... read more

A Guide to Firing Your Marketing Agency

A Guide to Firing Your Marketing Agency

Marketing

Without a doubt, every small business owner and marketer will run into this situation. You are using a marketing agency to handle some aspect of your marketing, and performance is... read more

3 Reasons Why You Should Leave Lead Generation To The Experts

3 Reasons Why You Should Leave Lead Generation To The Experts

Marketing

Lead generation isn’t like the rest of the sales process, especially when it comes to B2B lead generation. In fact, lead generation is such a specific science that some companies... read more

Change Management Applied to Change Marketing

Change Management Applied to Change Marketing

Marketing

Changing times call for big changes in the way companies approach business. I am finding myself rewriting my priorities every month. This is not a bad thing. We need to... read more

How to Color Outside the Lines

How to Color Outside the Lines

Marketing

How do I show my personality online? I get this question all the time. I know that’s a tough one for small business owners trying to find their way in... read more

7 Ways to Get More from Influencer Marketing

7 Ways to Get More from Influencer Marketing

Marketing

A primary objective of an effective public relations program is visibility. Building awareness for a new product, new company, or other positive change is typically a fundamental premise of PR... read more

3 Marketing Takeaways from John Legend

3 Marketing Takeaways from John Legend

Marketing

Sometimes the most profound advice can come from the most unexpected places. Take, for instance, Grammy award-winning singer/songwriter John Legend’s keynote at Interact 2014. At first blush, you might not... read more

The Sneaky Method BuzzFeed Uses to Win the Market Research Game

The Sneaky Method BuzzFeed Uses to Win the Market Research Game

Marketing

Ever taken a BuzzFeed quiz? You probably never thought you were disclosing anything too personal. After all, what insight could be gleaned by a marketer’s knowing which Harry Potter, Game... read more

SMS-marketing-list-growth

SMS Marketing: What it Takes to Keep Consumers on Your List

Marketing

Are you a business owner looking to build your SMS marketing list? Having a nice, healthy list of customers to market to is the one and only way that you... read more