Marketing
How to Find Niche Markets For Your Online Business
1I wanted to share what I know and what I’ve learned on How to Find a Niche Market that’s profitable as well as something that would not be boring me.... read more
Inbound Marketing Secrets – Setting Up a Great Landing Page
Effective landing pages are great assets for any online marketer. They are a means to prove your company is a thought leader, capture visitors’ contact information, and begin to create... read more
The Warp and Woof of Marketing
“Warp and Woof? What’s this guy talking about?” In weaving, warp is the term for the thread that runs vertical, while the woof refers to the thread that runs horizontal.... read more
Transparency In Marketing Works
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in... read more
5 Elements of a Successful Lead Nurturing Campaign
So, you’ve optimized your website, crafted great content, promoted your offers on social media, and converted web traffic into some good-lookin’ leads. You’re tempted to call each and every one... read more
Agile Marketing Series: The Emergent Strategy + Good Money vs. Bad Money
In the 1970s and 80s, Toyota had a deliberate strategy to sell big motorcycles in America. They looked at the market and decided there was a good opportunity for big... read more
But Wait…There’s More!
Ever watch those TV infomercials late at night when you’re bored and can’t sleep? Of course you do. And you’re likely to buy things you don’t really need as well.... read more
Seeing is Believing: The Science of Understanding Color Usage in Advertising
Have you ever seen an advertisement that has really caught your attention for a product, which may be completely insignificant to you? Have you wondered what is it about this... read more
Moving From Directory Listing to Experience Listing
SEO, QR Codes, Email Marketing, Brochures, Displays, Websites, Mobile Websites, Blogs, Trade shows, Traditional Marketing Materials, Digital Marketing, Google Adwords, Google Keywords, Video Marketing, Internal Marketing The list goes on... read more
Why Some Marketing Campaigns Click and Others Fizzle
If there were a magic formula for devising marketing campaigns that always drive lots of new leads and sales, the inventor would be rich and famous. I don’t have that... read more
Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video]
Did you know that as a marketing agency of the future, you will fly around using a rocket pack in a post-Jetson era world saving the day by helping marketers... read more
Practical Steps to Real-Time Marketing Success: Dynamic Outbound
Marketing organizations are under extreme pressure to bolster marketing’s contribution and deliver a better return on investment. The concept of real-time marketing brings opportunities for an enhanced customer experience through... read more
Why are C-suites Afraid to Update their Marketing Strategy?
Most C-suite executives are familiar with the terms Online Presence/Brand, Search Engine Optimization/Marketing (SEO or SEM), and Content Marketing. They may not be intimate with the specific tactics employed under... read more
Manage Your Marketing: What’s Your Story
1The word “story” gets used a lot in the business world today, and it can mean many different things. In almost all scenarios, though, your company’s story can be used... read more
A New Tech Resource for the Events Industry
Where do you turn when you’re researching event technology? Let’s say you’re looking at event apps or mobile lead retrieval systems? Other than going to vendor websites and asking your... read more
