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Great Marketing Strategy Always Has A Price – How To Find Yours

Great Marketing Strategy Always Has A Price – How To Find Yours
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Personalized Marketing - The Wave of Successful e-Commerce Entrepreneurs [Infographic]

Personalized Marketing – The Wave of Successful e-Commerce Entrepreneurs [Infographic]

Marketing

In today’s data driven online environment, persuasion remains the key to unlocking a website’s visitors fears to buy. As far as I am concerned, I think that paying to get... read more

3 More Back to School Campaigns We Loved

3 More Back to School Campaigns We Loved

Marketing

This year’s “Back to School” season means big business for retailers, but also poses a challenge to top last year’s numbers. 2014 will see only a small, 5% increase from... read more

The Top 5 Marketing Myths and The Truth Behind Them

The Top 5 Marketing Myths and The Truth Behind Them

Marketing

This one will probably get me into trouble. I’ve worked as a marketing consultant for over four years and I’m not supposed to say this stuff. After all, it’s my... read more

7 Hard Truths for Marketing in the Modern Age

7 Hard Truths for Marketing in the Modern Age

Marketing

  To no one’s surprise, content and social media are two of the fastest growing focuses in digital marketing today. Within these are niches, such as analytical data, front-end web... read more

9 1/2 Agency Myths That Need Busting!

9 1/2 Agency Myths That Need Busting!

Marketing

I apologise in advance for butchering Bill Shakespeare, but this needs to be said: To outsource your content and social media marketing to an agency, or tackle it in-house –... read more

Make a Buzz About Your Biz: 5 Steps to Building Your Word-of-Mouth Marketing

Make a Buzz About Your Biz: 5 Steps to Building Your Word-of-Mouth Marketing

Marketing

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Word of mouth is one of the most stable and reliable marketing channels out there. In fact, according to a Nielson study, 92% of consumers trust word of mouth recommendations... read more

The Long & Short of Brevity in Marketing

The Long & Short of Brevity in Marketing

Marketing

It may be safe to say that because of technology, we now live in a sound-bite world. We have a life that is always on the go with increasing responsibilities... read more

Which Comes First, Branding or Marketing?

Which Comes First, Branding or Marketing?

Marketing

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Source After forming your company, your first instinct is probably to begin spreading the word as quickly as possible. Time passes, and before you know it, you’re focused entirely on... read more

How To Create Marketing Messages People Will Look Forward To

How To Create Marketing Messages People Will Look Forward To

Marketing

I never thought I would find myself looking forward to receiving emails from a yoga studio. I’ve never done yoga. I don’t know anything about yoga. And something tells me... read more

3 Reasons The #ShareACoke Marketing Campaign Is Better Than Yours

3 Reasons The #ShareACoke Marketing Campaign Is Better Than Yours

Marketing

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It was a sunny, humid 110 degree day in Houston. I was eating at one of my favorite sandwich shops, and suddenly, there it was. After scouring countless grocery stores,... read more

Remembering Robin Williams: 6 Quotes to Inspire Your Marketing

Remembering Robin Williams: 6 Quotes to Inspire Your Marketing

Marketing

Robin Williams’ sudden and unexpected death earlier this week has already elicited many fine eulogies and words of remembrance. Though tragic and heartbreaking, the event is a gentle reminder of... read more

It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

It’s All In The Timing: How Brands Get It Right (And Oh So Wrong)

Marketing

We have a long-running joke in our house that if we go food shopping straight after work, I have to take my boyfriend a snack to have in the car... read more

5 Reasons Why Outbound Marketing is Old School

5 Reasons Why Outbound Marketing is Old School

Marketing

“Times, they are a changing” and if you haven’t heard already, inbound marketing is IN and outbound marketing is OUT. As times have changed so have buyers’ habits. It’s no... read more

busy trade show floor

Six Key Benefits Trade Shows Have To Market Your Business

Marketing

Trade shows have traditionally been a very popular way to market your product, service and business. With advances in social media marketing and Internet technology, like webinars, Google hangouts and... read more

Breaking Down Marketing Silos: A Look Behind the Research

Breaking Down Marketing Silos: A Look Behind the Research

Marketing

What are marketing silos? Why do they exist and what can you do to prevent them from reducing efficiency in your business? Forbes Insights teamed with Teradata Marketing Applications to... read more