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Understanding How To Engage A Growing Anti-Advertising Audience

Understanding How To Engage A Growing Anti-Advertising Audience

Marketing

We recently learned all about message delivery in the age of anti-advertising while attending a Business Marketing Association of Chicago Marketing Innovators luncheon where Neal Campbell, EVP and CMO, and... read more

The Risks and Rewards of Real Time Marketing

The Risks and Rewards of Real Time Marketing

Marketing

Remember when the second half started during Super Bowl XLVII in 2013? The score was 28-6, and things were looking dark for the losing San Francisco 49ers. Oddly enough, things... read more

The Secret to Get People to Buy Your Stuff

The Secret to Get People to Buy Your Stuff

Marketing

When you started your business Sometime in your life, you made the big decision to start your own business. It was probably based on the idea that this was something... read more

A Story About Why Building Credibility Matters When Teleprospecting

A Story About Why Building Credibility Matters When Teleprospecting

Marketing

The other day, I encountered one of the rudest and pushiest sales people I’ve ever come across. No, it wasn’t a used car salesman, and no, it wasn’t one of... read more

Always Be Prepared: 12 Top Tips for Attending a Trade Show

Always Be Prepared: 12 Top Tips for Attending a Trade Show

Marketing

Attending a trade show can be overwhelming for attendees. There are usually more booths to visit than time during the show so the way to be able to see everything... read more

28 Insights On Business And Marketing

28 Insights On Business And Marketing

Marketing

I’ve been a consultant or owned a business for almost over 12 years. When you’ve been in business or worked with as many business owners/entrepreneurs as I have you start... read more

A Survey of SMM and What Days Are Good Days to Market

A Survey of SMM and What Days Are Good Days to Market

Marketing

Writers and business owners are constantly looking for a way to get a leg up on the competition when it comes to social media marketing (SMM). Most businesses have a... read more

Harness the Power of Negativity Bias for Positive Marketing

Harness the Power of Negativity Bias for Positive Marketing

Marketing

Imagine this: You get a $2000 bonus from your employer for excellent work. The same day, your car’s transmission bites the dust and you have to shell out $2000 to... read more

3 Ways to Craft an Effective Marketing Strategy for Your Business

3 Ways to Craft an Effective Marketing Strategy for Your Business

Marketing

Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major... read more

Are You Using The Best Marketing Channels For Your Business?

Are You Using The Best Marketing Channels For Your Business?

Marketing

No, you’re not. Every business needs to try out more marketing channels than they currently use, because only by experimenting with as many channels as possible does any company discover... read more

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Marketing

In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. But last week, EVP and CMO... read more

Four Campaigns With Influencer Marketing Done Right

Four Campaigns With Influencer Marketing Done Right

Marketing

Marketers have always preferred influence to drive brand affinity over other forms of paid media. Research findings point to the fact that influencer associations have a significant impact on a... read more

The Importance Of Market Intelligence For CMOs

The Importance Of Market Intelligence For CMOs

Marketing

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important... read more

Stock Photography vs. Real Photos: Can’t We Use Both?

Stock Photography vs. Real Photos: Can’t We Use Both?

Marketing

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size,... read more

5 Ways You’re Wasting Your Marketing Budget

5 Ways You’re Wasting Your Marketing Budget

Marketing

In the early days of my marketing career, one of my professional mentors, and a small business owner, confided in me that, even after 20 years in the business, his... read more