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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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Five Tips Friday: On Closing the Loop

Five Tips Friday: On Closing the Loop

Marketing

You work hard for months and months on a webinar. You get people to register and your analytics show that a large percentage of people who attended actually stayed for... read more

Are You Marketing Like It's 1999?

Are You Marketing Like It’s 1999?

Marketing

Forget the funnel. Take that outmoded sales model and hide it in the back of the drawer. These days, marketing to consumers is a fundamentally different process. A recent webinar,... read more

In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking

In a Mobile World, Marketers Shouldn’t Underestimate the Importance of Call Tracking

Marketing

Fact: The number of smartphone users worldwide will total 1.75 billion this year, while mobile phone penetration is expected to increase from 61.1% in 2013 to 69.4% of the global... read more

If It Ain’t Broke – It Still May Need Fixing: The Future of the CMS

If It Ain’t Broke – It Still May Need Fixing: The Future of the CMS

Marketing

The Future of the Content Management System When the Content Management System (CMS) first arrived on the scene in the 1990s, it was groundbreaking, automating the previously manual task of... read more

mobile marketing

“Mobile Marketing” Is Dead

Marketing

2

For a term so ingrained in the modern marketing machine, “mobile marketing” is surprisingly ambiguous. Whether it’s for tablets, devices, apps or even text messaging, that overarching term is causing... read more


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The Top 3 Worst KPIs for Nonprofit Marketers

The Top 3 Worst KPIs for Nonprofit Marketers

Marketing

There’s no shortage of metrics and KPIs (key performance indicators) for nonprofiteers to keep track of. Dollars raised and donors retained are enough to keep any fundraiser busy. Today’s digital... read more

5 Ways to Align Your Sales and Marketing Teams

5 Ways to Align Your Sales and Marketing Teams

Marketing

Alignment between Sales and Marketing has been a challenge for organisations through the ages. Now, fundamental changes in your buyer’s behaviour are increasingly creating misalignment between these two functional areas. Misalignment... read more

Four Principles of E-commerce for Every Marketer: Aspiration

Four Principles of E-commerce for Every Marketer: Aspiration

Marketing

Aspi­ra­tion is the pin­na­cle that all experience-driven com­merce strate­gies should strive for. Truly rev­o­lu­tion­ary con­tent mar­ket­ing speaks to who cus­tomers want to become, not just what they need. Solv­ing con­sumers’... read more

A Basic Guide To Fair Use Of Trademarks

A Basic Guide To Fair Use Of Trademarks

Marketing

Trademark and intellectual property law can be extremely complex, time-consuming, and costly to litigate. Given the increasing amount of intellectual property lawsuits being filed, as well as the expanding pace... read more

Marketing: Tapping Data to Win

Marketing: Tapping Data to Win

Marketing

Horse racing is an especially opportune metaphor for what’s going on in the fast-evolving worlds of Revenue Marketing™, attribution modeling, predictive and advanced marketing analytics, and bringing Big Data to... read more

Marketing Tip of the Week: Make the Most of Twitter

Marketing Tip of the Week: Make the Most of Twitter

Marketing

Are you not using Twitter yet? Some of my friends and colleagues are uneasy about dipping their toes into this micro-blogging platform. Don’t be afraid! It’s a great tool for... read more

How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever

How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever

Marketing

Everyone makes mistakes, but brands are at the public’s mercy following a business blunder. In an age where the news cycle and social media never sleep, a single mis-tweet, outspoken... read more

3 Marketing Tactics That Seem Like Complete Waste of Time (But Are Actually Not)

3 Marketing Tactics That Seem Like Complete Waste of Time (But Are Actually Not)

Marketing

Let me tell you a little story. When I attended the Free Style Conference (a conference for people in beauty & retail business), I noticed this guy promoting his e-cigarettes.... read more

It’s Time for Enterprise Brand Marketers to Demand Accountability

It’s Time for Enterprise Brand Marketers to Demand Accountability

Marketing

These days, most enterprise marketers use a multichannel brand awareness and business development strategy, spreading the word about their company, products and services via a variety of platforms, including digital... read more

Is Creativity Bad For Marketing?

Is Creativity Bad For Marketing?

Marketing

As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one... read more