Marketing
3 Marketing Lessons Schools Can Learn From Dollar Shave Club
One of my long time pet peeves has been the cost of disposable razors. I don’t consider myself cheap but I could never understand why good razors cost so much.... read more
Why Affiliate Marketing Is the Perfect Online Starter Job
1Affiliate marketing is one of the first things that I really got into when I started. Why? Because I had heard so many great things about it. Most people that... read more
In an Inbound Marketing World, Should Cold Calling Still Have a Role?
I got an e-mail this morning from one of the icons of the sales profession, inviting me to subscribe to his webinar, “Cold Calling Tips and Scrips.” After fighting the... read more
42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
1The proven and successful inbound marketing strategy is a great way to generate high quality leads. Therefore inbound marketing is known as the “riskless” marketing strategy because of the activities... read more
The Art of Marketing Performance Management
Today measurement and analytics are as much a part of marketing as creative and strategy. Online channels deliver a wealth of quantitative information that can be used for ongoing optimization.... read more
11 Ideas to Boost Your Location-Based Marketing Efforts
Question: What’s one creative way to use location-based services (Foursquare, Yelp) to market a brick-and-mortar business? Question by: Ashley Stick Out With Specials “Using location-based apps such as Foursquare and... read more
Activision Planning Increased Marketing Spend
Activision’s latest quarterly earnings call revealed some concerns over increased competition this year, and a determination on the part of executives to increase marketing spending in response. Both Activision Blizzard... read more
Break the Rules: Three Tips for Badass Marketing
I appreciate not everybody works for casual organizations that allow for some edge or rebeliousness to be injected into their marketing efforts. However, people still do business with people and... read more
Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation
“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business consulting” (talk about a guy with some dubious children),... read more
Ten Ways to Lose a Lead
Ignore them on social media when they post a comment or query. Social’s just a passing fad, right? Pay no mind to your customer’s digital body language. Marketing may see... read more
A Huge Mobile Marketing Tip
2By now, companies are adopting ways to use social media as a marketing platform. Companies are recognizing that they need to be more transparent and closer to their clients than... read more
How to Find Niche Markets For Your Online Business
1I wanted to share what I know and what I’ve learned on How to Find a Niche Market that’s profitable as well as something that would not be boring me.... read more
Inbound Marketing Secrets – Setting Up a Great Landing Page
Effective landing pages are great assets for any online marketer. They are a means to prove your company is a thought leader, capture visitors’ contact information, and begin to create... read more
The Warp and Woof of Marketing
“Warp and Woof? What’s this guy talking about?” In weaving, warp is the term for the thread that runs vertical, while the woof refers to the thread that runs horizontal.... read more
Transparency In Marketing Works
Advertising and marketing are often met with cynicism, probably for good reason. Brands have a long history of lying or massaging the truth to put their products or services in... read more
