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Confused By Hashtags; 5 Expert Tips For Marketing With Hashtags

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New Developments in Cross-Platform Marketing

New Developments in Cross-Platform Marketing

Marketing

With the total number of internet-connected devices reaching just over 11 billon—nearly double the number of people on the planet—tracking user activity across multiple platforms is the clear future of... read more

What Exactly Is Outbound Marketing And Why Should I Care?

What Exactly Is Outbound Marketing And Why Should I Care?

Marketing

Get your shovels ready and start digging a grave. Outbound marketing is dead. That’s what industry experts have been saying for years, isn’t it? There’s not much it can do... read more

The Truth About Marketing to Millennials (From a ’90s Kid)

The Truth About Marketing to Millennials (From a ’90s Kid)

Marketing

Confession: I hate being called a “millennial.” Something about the term feels so juvenile, bringing to mind teenagers with loads of babysitting money just itching to be spent. Yet all... read more

Four Steps To A Faster Print Advertising Workflow

Four Steps To A Faster Print Advertising Workflow

Marketing

The more people and steps involved in a workflow, the slower things get — and the less time the studio has to get the advertisement polished and delivered. Sometimes, having... read more

Global Advertising Market Expects to Grow 5.3% till 2015

Global Advertising Market Expects to Grow 5.3% till 2015

Marketing

You might have noticed that advertising is everywhere nowadays, and that gives a hint about how big the advertising market is. The latest market research shows that the global advertising... read more

3 Marketing Lessons Learned From Video Game Developers

3 Marketing Lessons Learned From Video Game Developers

Marketing

It’s no secret that the video game industry is booming, and any growing industry brings with it new innovations. According to a report by the ESA, in 2013 computer and... read more

Text Message Marketing Strategies

5 Text Message Marketing Strategies You Should Be Using

Marketing

Text message marketing is but one of many different methods of marketing, but it is one that all businesses must incorporate into their efforts to see the best results. Not... read more

4 Ways To Ensure Your Marketing Strategy Delivers A Return On Investment

4 Ways To Ensure Your Marketing Strategy Delivers A Return On Investment

Marketing

Marketing is a means of driving revenue and growth. So how do you ensure your marketing investment achieves these things? This checklist gives you a firm foundation for a successful... read more

10 Tips For A Successful Lead Generation Strategy

10 Tips For A Successful Lead Generation Strategy

Marketing

Lead generation is a key objective for marketers. But it is also a difficult and time-consuming task. Surprisingly, only 10% of marketers feel that their lead generation campaigns are effective.... read more

Marketing Strategies Need Honesty To Succeed

Marketing Strategies Need Honesty To Succeed

Marketing

My son is an only child and when he was five or six years old, we would arrange playdates with other kids so that he wouldn’t be lonely. These playdates... read more

It’s Time to Hold Web Marketing Companies Accountable to Results

It’s Time to Hold Web Marketing Companies Accountable to Results

Marketing

You’ve heard the same song and dance one too many times, and now your rankings are slipping away. Traffic is plummeting, sales are sliding off the map and you’re left... read more

How Real Life Ecommerce Marketers Win this Holiday Season

How Real Life Ecommerce Marketers Win this Holiday Season

Marketing

You just packed away your sunscreen and beach chair yesterday and already are bombarded with the Pumpkin Spice Lattes and Halloween decorations everywhere you turn. Hate to break it to... read more

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Marketing to the Senses: Exploring the Realm of Sensory Marketing

Marketing

You have a head, shoulders, knees, and toes, but the latest marketing trends with your eyes, ears, mouth, and nose. Consumers are seeking out experiences that pique and stimulate their... read more

Use Your CRM Data for Holiday Marketing

Use Your CRM Data for Holiday Marketing

Marketing

Your CRM is a powerful tool. It collects and houses valuable data about your leads and clients. It is a treasure chest of information allowing you to build deeper, more... read more

The Psychology of Free Samples

The Psychology of Free Samples

Marketing

A couple of weeks ago in this blog we covered a concept called reciprocity – essentially, a common mental trait among humans which means we are prone to reciprocate gifts... read more