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Is Marketing Facing a Paradigm Shift?

Is Marketing Facing a Paradigm Shift?
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Marketing Tip of the Week: Make the Most of Twitter

Marketing Tip of the Week: Make the Most of Twitter

Marketing

Are you not using Twitter yet? Some of my friends and colleagues are uneasy about dipping their toes into this micro-blogging platform. Don’t be afraid! It’s a great tool for... read more

How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever

How to Handle a Crisis: 5 Lessons from the Biggest Marketing Gaffes Ever

Marketing

Everyone makes mistakes, but brands are at the public’s mercy following a business blunder. In an age where the news cycle and social media never sleep, a single mis-tweet, outspoken... read more

3 Marketing Tactics That Seem Like Complete Waste of Time (But Are Actually Not)

3 Marketing Tactics That Seem Like Complete Waste of Time (But Are Actually Not)

Marketing

Let me tell you a little story. When I attended the Free Style Conference (a conference for people in beauty & retail business), I noticed this guy promoting his e-cigarettes.... read more

It’s Time for Enterprise Brand Marketers to Demand Accountability

It’s Time for Enterprise Brand Marketers to Demand Accountability

Marketing

These days, most enterprise marketers use a multichannel brand awareness and business development strategy, spreading the word about their company, products and services via a variety of platforms, including digital... read more

Is Creativity Bad For Marketing?

Is Creativity Bad For Marketing?

Marketing

As a writer just typing the question – is creativity bad for marketing – hurts a little. Advertising and marketing people pride themselves on their creativity. After all, it’s one... read more


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The Low Down On Visual Literacy

The Low Down On Visual Literacy

Marketing

What is visual literacy? Think images. We’re surrounded by them online. Instagram. Snapchat. Infographics. OH MY! If you’re studying consumer behavior like any good marketer (HECK, business person!) should be,... read more

Marketing and Selling: Two Sides of the Same Coin

Marketing and Selling: Two Sides of the Same Coin

Marketing

Peter Drucker, business genius, once said, “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” That concept... read more

Marketers May Just Be Their Own Roadblock to Reinvention

Marketers May Just Be Their Own Roadblock to Reinvention

Marketing

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81%... read more

6 Ways to Shape Your Display Advertising Plan

6 Ways to Shape Your Display Advertising Plan

Marketing

Display advertising is everywhere. The average person views 1,700 banner ads a month. According to ComScore, over 5.3 trillion display ads were served to U.S. users in 2012 alone. Online display... read more

Assist Your Marketing With the Handy Conversion Assists Tool

Assist Your Marketing With the Handy Conversion Assists Tool

Marketing

What’s the difference between outbound and inbound marketing? Analytics of course.  And these analytics is what separates inbound from outbound. Like man from animal, our intellect is what separates us... read more

No Losers When It Comes To NCAA Marketing

No Losers When It Comes To NCAA Marketing

Marketing

Only one of 68 teams could win. In the end, it was the University of Connecticut that took the title. As the Huskies celebrated, the season ended with tears and... read more

2014 World Cup: Opportunistic Marketing May Prove More Effective than Ambush Strategies

2014 World Cup: Opportunistic Marketing May Prove More Effective than Ambush Strategies

Marketing

The FIFA World Cup, known almost exclusively as the World Cup, is one of the most highly competitive athletic competitions in the world. Held every four years since 1930, the... read more

The NEW Normal and the Demise of Traditional Marketing

The NEW Normal and the Demise of Traditional Marketing

Marketing

As a marketer I have evolved — as much out of necessity as out of the sheer excitement of figuring out this new media. By the way, when I talk... read more

Which Marketing Channel Should You Ditch in 2014?

Which Marketing Channel Should You Ditch in 2014?

Marketing

The respective strengths of different marketing channels, and why greatest value lies in a multi-channel approach. Spending only on the newest channels sounds smart, yet a combined approach can make... read more

The 9 Best Ways to Improve Google Paid Search ROI

The 9 Best Ways to Improve Google Paid Search ROI

Marketing

Whether you work for a marketing agency, an SMB, or a Fortune 500 company, having well-defined Google paid search goals and strategy is critical if you wish to be successful... read more