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Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay

Declaring War On Tradition: Why Guerrilla Marketing Is Here To Stay
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All Marketing Articles - Page 4
Marketing Confusion – Stop the Madness

Marketing Confusion – Stop the Madness

Marketing

Marketing is a very complex mess of channels and consumer behaviors; combined with traditional marketing, digital marketing, content marketing, seo, social media, mobile, snapchat, smartphones and other technologies. The hardest... read more

Unique Selling Propositions Are a Myth

Unique Selling Propositions Are a Myth

Marketing

My friend Sam was recently turfed out of his cushy corporate job and is currently spending his days taking unemployment lessons at an outplacement firm. Inspired by the session on... read more

The Power of Numbers in Marketing

The Power of Numbers in Marketing

Marketing

Using Metrics to Help You Achieve Success Since the beginning of time, mankind has worked to be able to predict the outcomes of situations by applying math and science to... read more

The Second Call: How to Build Trust with an Exploratory Call

The Second Call: How to Build Trust with an Exploratory Call

Marketing

When you hit your stride with inbound marketing, you are going to start to receive a steady stream of new leads, and, as we discussed in our last post on... read more

Why Timing is Everything For Your Marketing Campaigns

Why Timing is Everything For Your Marketing Campaigns

Marketing

Timing is everything. Just as it goes for comedy, so it goes for marketing too. Right place, right time, right consumer in the right frame of mind – this is... read more

Targeted Marketing: Creating Personalized Experiences that Close

Targeted Marketing: Creating Personalized Experiences that Close

Marketing

Everywhere you turn, you’re being sold something. Literally everywhere. On your TV, smartphones, tablets, laptops, billboards, and even those crazy sign flippers on the street corners;  they are all mediums... read more

8 Tips for Conducting Effective Market Research Online

8 Tips for Conducting Effective Market Research Online

Marketing

In the not-so-distant past, market research was a tedious, expensive and distinctively complex manual process. Moreover, the final data collected could prove to be dubious if inappropriate techniques were applied.... read more

How Effective Are Our Marketing Efforts?

How Effective Are Our Marketing Efforts?

Marketing

At a recent social gathering, I listened in on a conversation among a group of concerned parents. They were discussing the prevalent, often graphic, violence in the video games their... read more

How Do You Like Yours?

How Do You Like Yours?

Marketing

Meeting with a client today, I was struck by something as we prepared to get to work she asked “Would you like a cuppa?” The quintessential thing to do at the... read more

How to Use Lead Nurturing to Re-Engage Your Contact List

How to Use Lead Nurturing to Re-Engage Your Contact List

Marketing

Do you have a big contact database that may or may not include actual, qualified leads? If you do, you’re not alone.  Every year 25% of contact databases will expire... read more

When to Break the Rules in Marketing

When to Break the Rules in Marketing

Marketing

I write all the time on this blog about the “rules” of marketing. What these are are best practices, the things that have worked for people in the past. But... read more

3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow

3 ROI Metrics Your Marketing Team Should Start Tracking Tomorrow

Marketing

If your company is serious about creating an online presence, there’s more to it than just putting up blog posts or social updates and then just forgetting they ever exist.... read more

‘Po-ta-to’, ‘Po-tah-to’? Omni-channel, Multi-channel Confusion

‘Po-ta-to’, ‘Po-tah-to’? Omni-channel, Multi-channel Confusion

Marketing

What used to be the call centre has become the contact centre. It appears that as soon as we become familiar with a term, a new buzz word enters the... read more

Mobile Marketing Tools That Will Help Boost Your Business

Mobile Marketing Tools That Will Help Boost Your Business

Marketing

Nowadays, you cannot deny just how crucial mobile marketing is in boosting any company’s marketing campaign. Over thirty seven percent of web users use their mobile devices to surf the... read more

Why the Last Thing You Want is a Sales-Driven Organization

Why the Last Thing You Want is a Sales-Driven Organization

Marketing

You know what scares me? Nearly every client I speak with tells me they’re a sales-driven organisation. That’s a big problem if you ask me, especially when you consider my... read more