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Marketing And Technology Converge In The C-Suite: The Chief Digital Officer

Marketing And Technology Converge In The C-Suite: The Chief Digital Officer
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How to Use Exclusivity in Marketing

How to Use Exclusivity in Marketing

Marketing

As marketers, we are often concerned with the masses. How do we get more people to learn about our products? How do we reach people who don’t know about us... read more

How Has The Internet Become A Business Driver?

How Has The Internet Become A Business Driver?

Marketing

The internet has grown massively over the last decade which has helped businesses to think smarter, not harder. According to a recent article, by the end of 2014 there will... read more

Marketing Press TV Episode 3: Overlooked Pages On Your Site

Marketing Press TV Episode 3: Overlooked Pages On Your Site

Marketing

People are coming to your site for many reasons. Most of the time they are coming to your site to read your content, learn more about your business, and see... read more

Marketing Ideas Running Dry? How About Celebrity Endorsement?

Marketing Ideas Running Dry? How About Celebrity Endorsement?

Marketing

Marketing your business can be incredibly tough. You may even find that, after a few ideas have run dry, you’re feeling pretty stuck. Wouldn’t it be great to be able... read more

Does Celebrity Sponsorship Really Work?

Does Celebrity Sponsorship Really Work?

Marketing

As social media and the real-time news cycle fostered by online media have given rise to a celebrity culture more pervasive than ever before, the lure of celebrity ambassadors has... read more


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Marketing with Heart

Marketing with Heart

Marketing

Marketing is a job that actually involves many other jobs. Because of this, when we talk about marketing, we throw a lot of words around, such as, “SEO,” “strategy,” “content... read more

10 Best Tips for Banners

10 Best Tips for Banners

Marketing

Some say the banner ad is dead. It’s true that banner ads are delivering less than stellar engagement rates these days; however, the banner ad can still be a powerful... read more

For Better Marketing Decisions, Think Incrementally

For Better Marketing Decisions, Think Incrementally

Marketing

Measuring marketing return on investment (MROI) has become increasingly popular, as marketers face growing pressures to demonstrate the value of their activities and programs. Marketers are calculating and using MROI... read more

How Savvy Businesses Exploited the Marketing Potential of the Tour de France

How Savvy Businesses Exploited the Marketing Potential of the Tour de France

Marketing

The Grandest Grand Depart The buzz surrounding the Tour de France has surely exceeded even the lofty expectations of organisers. Larger than expected crowds thronged the streets of Leeds as... read more

Marketing: Embrace the Creative!

Marketing: Embrace the Creative!

Marketing

1

Marketing is definitely a defining aspect to the success or failure of any business. Without marketing who will know about your product or service? How will people know that your... read more

Lead Generation Tips – How Ending Trends Should Not End Marketing

Lead Generation Tips – How Ending Trends Should Not End Marketing

Marketing

FIFA 2014. Germany wins. The end. That’s pretty much what you can expect following the conclusion of the month-long sporting event. It’s like one big party. No matter how big... read more

Neuromarketing –You (Don’t) Know (Why) You Want It

Neuromarketing –You (Don’t) Know (Why) You Want It

Marketing

Is Neuromarketing Something to Fear? There’s a lot of buzz about the relatively new field of study known as “neuromarketing” which uses brain imaging and body response testing (biometrics) to... read more

World Cup Marketing Lessons

World Cup Marketing Lessons

Marketing

I was not at my desk last during the last U.S. World Cup match. Just like millions of other soccer (football) fans, I was watching the U.S. team do their very... read more

Global ERP Leads – Looking Back on World Cup Viewing Habits

Global ERP Leads – Looking Back on World Cup Viewing Habits

Marketing

As Germany goes home with its fourth World Cup, it makes you want to look back and see just how many people all over the world got up to watch... read more

How to Get Ready for QVC, HSN

How to Get Ready for QVC, HSN

Marketing

Watch one of the “hoarders” shows on cable TV and you get an glimpse of one home shopping niche market. The poor guys who have fallen into the hoarding lifestyle... read more