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Online, Digital, Social – 9 Insights from the Lens of a Marketer

Online, Digital, Social – 9 Insights from the Lens of a Marketer
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Physical Therapy for Marketers

Physical Therapy for Marketers

Marketing

I’m in physical therapy twice a week for plantar fasciitis – and I’m told it will likely be 3-6 months before I will be really better and back to some... read more

Marketing Segmentation for Mobile

Marketing Segmentation for Mobile

Marketing

While web advertising was once considered the cutting edge of advertising, marketers now find themselves grasping for evidence of ROI and sweeping up cookie crumbs. But there’s an alternative: mobile.... read more

12 Essential Elements Every Marketing Plan Needs

12 Essential Elements Every Marketing Plan Needs

Marketing

So. You think you’ve got yourself a good marketing plan. You choose your marketing plan format. You knocked out the first draft. You allowed it to sit for an hour or a... read more

business owners guide

A Business Owner’s Guide to Running a Direct Marketing Campaign

Marketing

Direct marketing has a proven track record for engaging with customers – so learn the basics to begin exploiting its potential. According to Central Mailing’s Direct Mail Statistics 2013, 48%... read more

Marketing Challenges Faced by Agencies and How to Solve Them with VBMA

Marketing Challenges Faced by Agencies and How to Solve Them with VBMA

Marketing

Proving your value to clients always is at the top of the list for marketing agencies, and there are many powerful tools for tracking your lead generation efforts. Tools like... read more

Marketing Well Done: How to Build A Tasty Burger

Marketing Well Done: How to Build A Tasty Burger

Marketing

It takes the right “mix” of ingredients to put something on the menu. How these ingredients are put together, however, is what creates something special. It’s this “special sauce” that... read more

Refreshing Synonyms For The 11 Most Overused Terms In Modern Marketing

Refreshing Synonyms For The 11 Most Overused Terms In Modern Marketing

Marketing

Some are blatantly self-inflating, some are too vague for their own good, and others just sound downright disgusting. We’re all familiar with those wrung out, miserably overused industry terms that... read more

Four Ways Marketing Is Like Fishing

Four Ways Marketing Is Like Fishing

Marketing

3

I recently watched a video of a large bear in a rushing stream grabbing salmon as they swam upstream, and I was reminded of the aggressive salesman I recently encountered. ... read more

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Is Everyone Laughing at Your Marketing Efforts? Here’s Why They Might Be

Marketing

You know how every group of friends has that annoying idiot that everyone tries to avoid? That obnoxious fool that thinks they’re really cool, but everyone else thinks they’re a... read more

4 Marketing Lessons from the ALS Ice Bucket Challenge

4 Marketing Lessons from the ALS Ice Bucket Challenge

Marketing

Take a Marketing Note from the ALS Ice Bucket Challenge If you’ve gone anywhere near a social media outlet in the past couple of weeks, you’ve undoubtedly seen your friends,... read more

ronn-torossian-insights

Stay Ahead of the Game: Biggest Q2 Marketing Trends for Brands

Marketing

Keeping your eye on the changes that are happening in the global business environment can mean a competitive advantage for your business. Now that the second quarter of 2014 has... read more

Soaked in Success: Behind the Marketing Strategy of the Ice Bucket Challenge for ALS

Soaked in Success: Behind the Marketing Strategy of the Ice Bucket Challenge for ALS

Marketing

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If your Facebook news feed looks anything like mine lately, it’s probably full of videos of your friends participating in the #IceBucketChallenge. The Ice Bucket Challenge is a campaign to... read more

Top 3 Marketing Myths Debunked

Top 3 Marketing Myths Debunked

Marketing

There are many myths when it comes to marketing. Sometimes it seems to make sense to mimic what others are doing rather than focusing on what would work in your... read more

Why VBMA is the Robin to Your Batman

Why VBMA is the Robin to Your Batman

Marketing

Every hero needs a sidekick. Notable duos include: Sherlock Holmes and Dr. Watson, Han Solo and Chewbacca, and arguably the most famous of all: Batman and Robin. It’s simply impossible... read more

Is Olfactive Marketing Only Applicable to Luxury and Retail?

Is Olfactive Marketing Only Applicable to Luxury and Retail?

Marketing

Automotive manufacturer Audi recently launched a social media campaign in Spain that used canned scents as an incentive for sharing posts about its newest convertible. The cans will also be... read more