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Maybelline’s Agency Life Cycle: Research & Design Campaign Strategy

Maybelline’s Agency Life Cycle: Research & Design Campaign Strategy
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Is Olfactive Marketing Only Applicable to Luxury and Retail?

Is Olfactive Marketing Only Applicable to Luxury and Retail?

Marketing

Automotive manufacturer Audi recently launched a social media campaign in Spain that used canned scents as an incentive for sharing posts about its newest convertible. The cans will also be... read more

B2B vs. B2C Marketing: Does It Even Matter If There’s A Difference?

B2B vs. B2C Marketing: Does It Even Matter If There’s A Difference?

Marketing

Earlier this year, Bryan Kramer struck a bit of social media gold when one of his presentation slides started showing up in just about every marketers’ social feeds. (Fitting, I... read more

Promoting Your Business at Trade Shows Like a Pro

Promoting Your Business at Trade Shows Like a Pro

Marketing

The numbers do not lie – trade shows are still the biggest events in the respective industries, the visitors are mostly action-makers and the chances for promotion of your business... read more

Marketing Lessons from Saturday’s Yard Sale

Marketing Lessons from Saturday’s Yard Sale

Marketing

“Thank you, yard sales, for being the perfect way to say to your neighbors: ‘We think we’re important enough to charge money for our garbage.’” – Jimmy Fallon My sister... read more

Finding the Color of Persuasion: How to Dissect Your Marketing Rainbow

Finding the Color of Persuasion: How to Dissect Your Marketing Rainbow

Marketing

The alloy of color and environmental stimuli is a complex amalgamation that treads a fine line between vindicated entrapment and caveat emptor, which is why the topic of color psychology... read more

5 Ways to Retarget Your Back-to-School Campaign Before the Bell Rings

5 Ways to Retarget Your Back-to-School Campaign Before the Bell Rings

Marketing

Backpacks in banner ads. School supplies in search ads. Fall clothes in Facebook News Feeds. Chances are, you’ve seen a few of these in the past couple of weeks. With... read more

When Cheap Gets Nasty: Spotting a Genuine Marketing Pro

When Cheap Gets Nasty: Spotting a Genuine Marketing Pro

Marketing

There’s a great meme floating around in cyberspace that says, “If you think hiring a professional is expensive, wait until your hire an amateur.” And boy has the Internet ever... read more

7 Game-Changing Marketing Trends To Engage Customers, Build Your Brand

7 Game-Changing Marketing Trends To Engage Customers, Build Your Brand

Marketing

Given the need for speed and agility, a critical priority for marketers is to reevaluate your current marketing strategies to determine if they are achieving two key objectives; competitively differentiating... read more

Female Marketers are Poised for Success

Female Marketers are Poised for Success

Marketing

I recently wrote a series about the shocking lack of women in leadership positions in the PR and marketing world, and I read an article the other day that illustrated... read more

The Internet Of Things: 3 Questions Marketers Should Be Asking Themselves

The Internet Of Things: 3 Questions Marketers Should Be Asking Themselves

Marketing

As our devices go online, Cisco forecasts that the Internet of Things (IoT) ushers in a $14 trillion revenue opportunity for businesses that successfully navigate the shift towards hyper-connected experiences.... read more

What The NFL Can Teach You About Creating A Marketing Plan

What The NFL Can Teach You About Creating A Marketing Plan

Marketing

Watching this year’s NFL preseason football games, I’m surprised by the many similarities between football and small business marketing. I know it seems like such a crazy comparison but they’re... read more

What if Your Leads Just Aren’t That Into You?

What if Your Leads Just Aren’t That Into You?

Marketing

A few years back, Greg Behrendt and Liz Tuccillo wrote a book called “He’s Just Not That Into You: The No-Excuses Truth to Understanding Guys.” According to Behrendt and Tuccillo,... read more

Marketing to Seniors? 10 Tips for Reaching an Older Patient Demographic

Marketing to Seniors? 10 Tips for Reaching an Older Patient Demographic

Marketing

Hospital marketers – like all marketers – can be distracted by the latest whiz bang promotional tool. But new toys can often turn off older patients, who represent an important... read more

3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support

3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support

Marketing

Marketing, sales, and support have different objectives, but when it comes to the greater purpose of improving the business as a whole, they have a lot in common. Each organization... read more

4 Steps to Creating Advantageous Advertorials

4 Steps to Creating Advantageous Advertorials

Marketing

If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than... read more