Holiday Toys for Children's Hospital A.I. DuPont: The Spirit of Giving – Learn More ›

Marketing

Popular Today in Marketing:

SMS Marketing: Old, but Still Gold!

SAP Report on SMS Marketing
Social Sharing Buttons:  
All Marketing Articles - Page 3
Marketing Diversification 101

Marketing Diversification 101

Marketing

1

When considering your personal financial assets, I’ll bet they are properly allocated through a variety of categories such as IRA’s, real estate, CD’s, savings, stocks, bonds, cash and others. You’ve... read more

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Cross-Channel Advertising: Focus on the Consumer, Not the Channel

Marketing

As buyers, when we set out to make a purchase, we often use 2, 3 maybe even 10 different sources of information over the course of 20-30 days that span... read more

Lead Generation Metrics – Here’s How the Top Performers Do It

Lead Generation Metrics – Here’s How the Top Performers Do It

Marketing

Peyton Manning just passed Brett Favre for the all-time pro football touchdown passes record. Rafael Nadal has only one loss at the French Open in the last 10 years…ONE! Wayne... read more

Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue

Are You A Bad Client? Fix The Agency Relationship, Generate More Revenue

Marketing

If you work with an outsourced marketing firm or agency to help you execute your marketing strategy, you probably assume the relationship will make your life easier and will ultimately... read more

5 Tips To Become A More Effective Marketer

5 Tips To Become A More Effective Marketer

Marketing

Is your digital marketing campaign working? If you are like most marketers, the answer is no. Only 9% of today’s marketers claim that they know their digital marketing is working.... read more

How To Create Fruitful Co-Marketing Relationships

How To Create Fruitful Co-Marketing Relationships

Marketing

Fall is my favorite season. Everything is constantly changing: the weather, the daylight, the leaves, the routines, and of course, the food. Restaurants, breweries, markets, bakeries, and coffee shops are... read more

Out Of Office Reply: I’m On Vacation, But My Marketing Isn’t!

Out Of Office Reply: I’m On Vacation, But My Marketing Isn’t!

Marketing

I recently got back from the most amazing vacation – a 10-day trip to London and throughout Italy. While I had been saving money and planning for over a year,... read more

What I Learned from Frank Perdue, a Wonderful Marketer

What I Learned from Frank Perdue, a Wonderful Marketer

Marketing

1

I have been lucky enough to work with some of the most successful entrepreneurs in the world. Each of them has been idiosyncratic and quite amazing. In January 1984, I... read more

Airbnb Flooded With Commercial Interests…A Growing Trend in the Share Economy?

Airbnb Flooded With Commercial Interests…A Growing Trend in the Share Economy?

Marketing

Time.com recently published an article lamenting that the share economy, otherwise known as the ‘peer-to peer-economy’ is being co-opted by the “interests of venture capital and its insatiable demands for... read more

Developing A Marketing Event Capability Model

Developing A Marketing Event Capability Model

Marketing

It’s budget season and for many marketers, a big portion of the budget is spent on events. For many marketing organizations, events are a key tactic for building awareness and... read more

9 of the Most Interesting Holiday Shopping Data Points From NRF

9 of the Most Interesting Holiday Shopping Data Points From NRF

Marketing

Today is October 16, which means, if you’re paying attention, more than 40 percent of consumers have begun their holiday shopping. That might mean it’s too late to put a... read more

Word of Mouth Starts by Owning Your Contacts

Word of Mouth Starts by Owning Your Contacts

Marketing

Your connections begin in your own database. When I’m asked about how to “own your game”, or dominate your niche, the first place I begin asking about is what do... read more

The Very Simple System For Picking Your Trade Shows

The Very Simple System For Picking Your Trade Shows

Marketing

Last time we established that trade shows are many things, among them giant cash-sucking machines, that are terrible at lead generation. Before we dive into the Very Simple System, let’s... read more

How Your Online T-shirt Business Can Benefit From Co-Marketing

How Your Online T-shirt Business Can Benefit From Co-Marketing

Marketing

You believe you have a talent and an eye for making appealing t-shirts, and could find some success selling them, which has led you to launch a website to do... read more

Marketing 101: Taming Feral Cats

Marketing 101: Taming Feral Cats

Marketing

I get calls all the time asking for marketing help. A typical conversation goes a lot like this: “I need help.” “Ok. What with?” “I need a website,” or “I... read more