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Confused By Hashtags; 5 Expert Tips For Marketing With Hashtags

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Always Be Prepared: 12 Top Tips for Attending a Trade Show

Always Be Prepared: 12 Top Tips for Attending a Trade Show

Marketing

Attending a trade show can be overwhelming for attendees. There are usually more booths to visit than time during the show so the way to be able to see everything... read more

28 Insights On Business And Marketing

28 Insights On Business And Marketing

Marketing

I’ve been a consultant or owned a business for almost over 12 years. When you’ve been in business or worked with as many business owners/entrepreneurs as I have you start... read more

A Survey of SMM and What Days Are Good Days to Market

A Survey of SMM and What Days Are Good Days to Market

Marketing

Writers and business owners are constantly looking for a way to get a leg up on the competition when it comes to social media marketing (SMM). Most businesses have a... read more

Harness the Power of Negativity Bias for Positive Marketing

Harness the Power of Negativity Bias for Positive Marketing

Marketing

Imagine this: You get a $2000 bonus from your employer for excellent work. The same day, your car’s transmission bites the dust and you have to shell out $2000 to... read more

3 Ways to Craft an Effective Marketing Strategy for Your Business

3 Ways to Craft an Effective Marketing Strategy for Your Business

Marketing

Marketing. It’s such a commonly used word these days, but what actually constitutes your marketing plan as effective? If marketing meant the same to every company to ever exist, major... read more

Are You Using The Best Marketing Channels For Your Business?

Are You Using The Best Marketing Channels For Your Business?

Marketing

No, you’re not. Every business needs to try out more marketing channels than they currently use, because only by experimenting with as many channels as possible does any company discover... read more

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising

Marketing

In this digital era, the buyer’s journey has changed. Most CMOs are aware of this and are taking steps to adjust their strategies accordingly. But last week, EVP and CMO... read more

Four Campaigns With Influencer Marketing Done Right

Four Campaigns With Influencer Marketing Done Right

Marketing

Marketers have always preferred influence to drive brand affinity over other forms of paid media. Research findings point to the fact that influencer associations have a significant impact on a... read more

The Importance Of Market Intelligence For CMOs

The Importance Of Market Intelligence For CMOs

Marketing

For CMOs (chief marketing officers), market intelligence about their consumer base is an exceedingly important part of developing positive customer relationships, increasing leads, and creating a life-long customer base. Equally as important... read more

Stock Photography vs. Real Photos: Can’t We Use Both?

Stock Photography vs. Real Photos: Can’t We Use Both?

Marketing

When it comes to online imagery, it’s not so much about having images, as it is about making sure those images to give the visitor a sense of texture, size,... read more

5 Ways You’re Wasting Your Marketing Budget

5 Ways You’re Wasting Your Marketing Budget

Marketing

In the early days of my marketing career, one of my professional mentors, and a small business owner, confided in me that, even after 20 years in the business, his... read more

Four Things you Need in Your 2015 Marketing Budget

Four Things you Need in Your 2015 Marketing Budget

Marketing

With 2014 coming to close, it’s time to look back at the year as marketers and evaluate the success of our efforts and how we’re structuring 2015 goals. With that we... read more

5 Signs Your Marketing Needs An Upgrade

5 Signs Your Marketing Needs An Upgrade

Marketing

Chuck Palaniuk wasn’t talking about marketing when he wrote, “Never be boring,” but the adage certainly applies! Digital media is evolving at an exponential rate, and even the best marketers... read more

Why Your 404 Page is Important and How to Make it Brilliant Instead of Boring

Why Your 404 Page is Important and How to Make it Brilliant Instead of Boring

Marketing

At some point in the life of your website, a visitor is going to stumble onto a 404 error page. Perhaps the visitor adds a strange extension to the end... read more

New Developments in Cross-Platform Marketing

New Developments in Cross-Platform Marketing

Marketing

With the total number of internet-connected devices reaching just over 11 billon—nearly double the number of people on the planet—tracking user activity across multiple platforms is the clear future of... read more