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The Best Marketing Insight I’ve Received in the Past 5 Years

The Best Marketing Insight I’ve Received in the Past 5 Years
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5 Tips & Tricks to Convert Users Into Customers

5 Tips & Tricks to Convert Users Into Customers

Marketing

One thing we love here at JBi is a little bit of science, especially Behavioural Economics. In 2008 a book called Nudge shot to the top of all the bestseller... read more

Shock Stat: 46% of Sales Inquiries Are Missed Opportunities

Shock Stat: 46% of Sales Inquiries Are Missed Opportunities

Marketing

Of all of the amazing data Conversation Analytics extracts from phone calls, perhaps the most useful is missed opportunity data. It was this missed opportunity data that surprised us the... read more

How to Cut Your Marketing Cost-Per-Sale

How to Cut Your Marketing Cost-Per-Sale

Marketing

Much attention is paid to the cost per lead in B2B lead generation. However, what’s more important is the cost per sale. After all, that’s the outcome you’re seeking. Let’s... read more

A 23 Point Checklist to Evaluate Your Q1 Marketing

A 23 Point Checklist to Evaluate Your Q1 Marketing

Marketing

Now that spring is FINALLY showing itself, most companies are thawing out and looking forward to prosperous times ahead. With a frigid winter and Q1 behind us, it’s time to... read more

How to Achieve a Return on Conversation with Emotional Marketing

How to Achieve a Return on Conversation with Emotional Marketing

Marketing

I’m going to unveil the secret to breaking through the noise on Facebook right here in this post. But for you to understand where I’m coming from, I need to... read more


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The 9-Year-Olds’ Guide to Better Marketing

The 9-Year-Olds’ Guide to Better Marketing

Marketing

I have no idea how the conversation started. But while I was out to dinner with my nine-year-old twin girls the other night, they asked me for a pen and... read more

How I Turned Local Business Freebies Into $2k per Month Revenue

How I Turned Local Business Freebies Into $2k per Month Revenue

Marketing

Have you ever seen an ad like this? If you’re doing display advertising online (Google display network, Facebook, wherever), the odds are that these ads aren’t making you a positive... read more

ROI -- A Necessary Evil

ROI — A Necessary Evil

Marketing

Return on invest­ment, or ROI, is one of the most crit­i­cal yet chal­leng­ing met­rics that can be mea­sured dur­ing an opti­miza­tion cam­paign. ROI not only val­i­dates the results of your... read more

Is Marketing Facing a Paradigm Shift?

Is Marketing Facing a Paradigm Shift?

Marketing

Social Media and marketing industries are undergoing a paradigm shift, meaning that traditional know-how and workflows are changing and evolving due to the continuous integration of social media into daily... read more

What Has Fishing and Lead Generation Got In Common?

What Has Fishing and Lead Generation Got In Common?

Marketing

I have never been good at fishing and the times I tried to fish I never had much success. The one fish I did catch wasn’t big enough and I... read more

Mind the [Gender] Gap in Marketing

Mind the [Gender] Gap in Marketing

Marketing

Forbes recently posted the list of highest-paid marketing executives. It is just a top ten list so you don’t get a deep look at the marketing world as it exists... read more

Why In-Person Networking Groups Might Not Work

Why In-Person Networking Groups Might Not Work

Marketing

We just finished redoing a website that was originally done by a business owner my client met in a networking group.  Almost nothing in the original website could be salvaged,... read more

Why No One Cares About Your Offer (And What You Can Do to Fix It)

Why No One Cares About Your Offer (And What You Can Do to Fix It)

Marketing

Think about an offer you’ve received and acted on in the past. What do you remember most about it? For me, it’s not the details of the deal or the... read more

Update brand marketing habits

Spring Cleaning your Outdated Work Habits: New Thinking for Old Marketing

Marketing

This week I’ve been helping a client create a new website. He had already mapped out what he wanted to include in it and he provided me with pages of... read more

Hot for Knowledge: 5 Must-See Marketing Conferences

Hot for Knowledge: 5 Must-See Marketing Conferences

Marketing

Every so often it happens, and I become completely enraptured by someone on stage. You may be thinking it’s an actor or a musician, but I am talking about people... read more