Marketing
The Marketing Plan: Your GPS to Success
It always amazes me how many start up companies and entrepreneurs operate without a marketing plan. You wouldn’t head out to a destination without at least which direction you are... read more
The Lighter Side of Marketing…A Burrito
4My Burrito Knows my Name So I was heating up a burrito for lunch just yesterday and reading the package before I threw it away… here’s what I saw. The... read more
In A Digital World, Is There Still Room For Traditional Marketing?
Marketing has evolved dramatically in the past few decades. We have a host of new product and service categories, new channels with which to communicate, new expectations and conventions around... read more
Inbound Marketing: A Salesperson’s Perspective
Wednesday night is volleyball night for this guy, and like many people in their mid-20s in a new city, my team consists of people in the same work field, in... read more
Why Inbound Marketing Will Change Your Life
After a deluge of requests from staff looking for social media profiles and updates, with no clear policy or strategy underpinning our advancement in that area, I spent most of... read more
A Case for Re-Branding the Term ‘Marketing’
“I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion... read more
Recipe for a Wildly Successful Multichannel Campaign
We recently released the results from one of our customer campaigns, in which our client saw a dramatic increase in new qualified sales leads (more than 600%) in one month.... read more
How To Win With Real-Time Marketing
As content marketing evolves, so do online audiences. With social media becoming an integral part of everything from education to entertainment, brands are learning that they can and should reach... read more
Manage Your Marketing: RFQs and RFPs in the Online World
If you are a marketer who does not work within a marketing department in a company, you know that receiving an RFQ (Request for Quote) or RFP (Request for proposal)... read more
How to Obliterate the Unsubscribe Rate of Your Lead Nurturing
Content Marketing Strategy Mistakes Email marketing is a complicated aspect of a content marketing strategy, no doubt about it. You are dealing with so many moving variables at once. The... read more
Proof of The Obvious – A Recipe For Market Share Growth
There is a lot written in the last few years about the importance of consumer engagement with brands in the age of the Social Customer. Most writings are focused either... read more
The Marketing Genius of Audi’s Spock vs. Spock
OK. I must confess off the top to be being a diehard Trek fan. (And no, I do not attend conventions wearing prosthetic Vulcan ears or Klingon foreheads, nor do... read more
