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Marketing And Technology Converge In The C-Suite: The Chief Digital Officer

Marketing And Technology Converge In The C-Suite: The Chief Digital Officer
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5 Reasons For Poor Buyer Personas That Steer Marketing In The Wrong Direction

5 Reasons For Poor Buyer Personas That Steer Marketing In The Wrong Direction

Marketing

This July marks the 13th year since the first drafting of the concept and methodology for buyer persona development. Notably, in the last three years, we have seen an increase... read more

3 Tips for Marketing to Millennials

3 Tips for Marketing to Millennials

Marketing

With social media channels and mobile communications, today’s millennials prefer to create their own experience. Millennials are at that age; they’re graduating college, entering the work force, and most importantly,... read more

8 Ways to Create a Successful Marketing Campaign

8 Ways to Create a Successful Marketing Campaign

Marketing

Being an experienced professional in both traditional and digital marketing, I can honestly say that whatever works traditionally will not work (or as well as) using digital methods, but if... read more

Why Adobe is Going to Eat Your Lunch, If You're a Marketing Technology Company

Why Adobe is Going to Eat Your Lunch, If You’re a Marketing Technology Company

Marketing

This year, I’ve spoken at and attended the conferences put on by Adobe, Marketo, Infusionsoft, Ensighten, Facebook, and all manner of marketing platforms.  Full disclosure, three of these companies are... read more

Cheap Pickup Line Of Business - The Elevator Pitch

Cheap Pickup Line Of Business – The Elevator Pitch

Marketing

The bell rings. The door closes. The elevator starts to rise. It’s just you and a client you have wanted to land for months. In your mind, you hear your... read more


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CRM is Dead. Now What?

CRM is Dead. Now What?

Marketing

According to a recent Yesmail study, 80 percent of B2C companies are relying on very basic customer information such as demographics to influence marketing campaigns. There are various barriers inhibiting... read more

How to Double Your Marketing Team…WITHOUT New Hires

How to Double Your Marketing Team…WITHOUT New Hires

Marketing

When I first heard about marketing automation, I was running demand generation programs for an economic research firm. One year after I’d implemented it, marketing automation had saved me 1,832... read more

3 Things to Focus on to Win with Back to School Campaigns

3 Things to Focus on to Win with Back to School Campaigns

Marketing

As many businesses are making the final turn out of summer, some of you may be wondering “how can I increase sales now while waiting on the holiday season?” Whether... read more

DIY Marketing: Creating an Infographic Everyone Wants to See

DIY Marketing: Creating an Infographic Everyone Wants to See

Marketing

The rise of social media and technology has influenced our culture to crave more information faster. To satisfy this need for knowledge, the infographic was born and they can now... read more

How Upworthy is Proving the Power of Purpose-Driven Advertising

How Upworthy is Proving the Power of Purpose-Driven Advertising

Marketing

It’s a new age for content, and it’s everywhere. It’s being produced by everyone, and about everything and anything. Seriously, Johannes Gutenberg would be rolling over in his grave if... read more

Don’t Squeeze Your Funnel There… Why Marketers Should Avoid This Bad Habit

Don’t Squeeze Your Funnel There… Why Marketers Should Avoid This Bad Habit

Marketing

Bad habits yield bad results – whether they manifest in our personal or professional lives, there’s always a cost or a consequence. Squeeze toothpaste from the middle of the tube... read more

Don’t Make Marketing Decisions Based on Bad Data

Don’t Make Marketing Decisions Based on Bad Data

Marketing

Effective marketing programs begin with tracking all of your marketing activities in order to figure out which are working and which aren’t. Marketing automation provide tools that allow you to... read more

Unqualified Vs. Qualified Leads: Are You Wasting Time On Bad Leads?

Unqualified Vs. Qualified Leads: Are You Wasting Time On Bad Leads?

Marketing

It’s a cold, hard truth about sales: Just because your business has a contact data set doesn’t mean you should use it without question, nor let it use you. After... read more

Would You Conduct This Experiment on Your Mother?

Would You Conduct This Experiment on Your Mother?

Marketing

I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists... read more

There Are No Emergencies in Marketing

There Are No Emergencies in Marketing

Marketing

Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent... read more