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Changing Demographics are Prompting Retail Shifts in Marketing

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The 6 Marketing Metrics Your Boss Actually Cares About

The 6 Marketing Metrics Your Boss Actually Cares About

Marketing

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel,... read more

Is Your Marketing Outdated? Here Are 3 Steps To Get You Up To Speed

Is Your Marketing Outdated? Here Are 3 Steps To Get You Up To Speed

Marketing

Traditional marketing tactics are ready for an update. While brands today are sinking huge sums of money and resources into mass, impersonal messaging in the form of TV commercials and... read more

Lead Generation Tips – Using The Inside Look

Lead Generation Tips – Using The Inside Look

Marketing

Like it or not, a lead generation process has a considerable amount of sucking up both on the part of the marketers and on the prospects. How many times have... read more

Hybrid For Marketing & Sales?

Hybrid For Marketing & Sales?

Marketing

The United States Small Business Administration (SBA) defines a small business of having less than 500 employees. There are about 30 million small businesses in the USA give or take... read more

Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers

Influencer Unicorns: What Three Years of Data Tells Us About Picking Influencers

Marketing

As online attention becomes scarce, marketers are now looking to influencers to create thought-provoking, resonant content for their content marketing and native advertising efforts. So just how does one pick... read more


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Can a Marketer Save the World?

Can a Marketer Save the World?

Marketing

These days, many of us decide to try on different industries and roles, looking for a perfect match. What are we looking for? Financial security, for sure, but increasingly, we... read more

What’s in a Detailed Buyer Persona Anyway?

What’s in a Detailed Buyer Persona Anyway?

Marketing

Buyer personas are only as useful as the information you collect during buyer interviews, so it’s critical that what you capture and document in your personas is valuable to your... read more

The Only 4 Marketing Activities You Need to Worry About

The Only 4 Marketing Activities You Need to Worry About

Marketing

Raise your hand if you wish marketing your business could go on auto pilot – something you could set and forget so you could get back to doing what you... read more

With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’

With August Approaching the Question on Marketers’ Minds is, ‘How Can I Slow Down Time?’

Marketing

Here at the office, I am constantly chastised by my team for saying the following: Summer is almost over. And I don’t say it to be cruel. After the polar... read more

Lead Generation Tips – Use Big Events to Cover Your Own Marketing Plans

Lead Generation Tips – Use Big Events to Cover Your Own Marketing Plans

Marketing

Events like the San Diego Comic Con are iconic celebrations of popular media and genre fiction. It generates buzz. Entertainment is a huge guarantee. Attendance numbers in the thousands. But... read more

Lead Generation Tips – Secret World Cup Viewings and Other Awkward Moments

Lead Generation Tips – Secret World Cup Viewings and Other Awkward Moments

Marketing

Let’s face it. At least half the world was still watching FIFA even when their favorite team was out of the game. Not only that, more than half of those... read more

The Biggest Misconception About Sales & Marketing

The Biggest Misconception About Sales & Marketing

Marketing

As an internet marketing company, we’ve been able to work with a wide variety of companies in the Seattle area and abroad whose internet marketing problems have been all over... read more