Maximum Revenue: What Can RPM Do For You? [Infographic]

More than 400 companies participated in The Marketo Benchmark on Revenue Performance Management survey to learn how top performers were maximizing revenue coming directly from their marketing initiatives. The survey examined revenue performance maturity and performance metrics for each company across three categories: growing number and quality of leads and opportunities, improving sales effectiveness, and optimizing sales and marketing ROI (return on investment).

Our previous RPM infographic answered the question, “What is Revenue Performance Management?”. The following infographic shows real world RPM results and highlights key findings from our global study. More importantly, it answers the one question that should be on every business leader’s mind; what can RPM do for you?

Author: Jason Miller     Jason Miller on the Web Jason Miller on Facebook Jason Miller on Twitter Jason Miller on LinkedIn Jason Miller on Google Plus Jason Miller RSS Feed

Currently rocking the content and managing the social media strategy at Marketo which was recently named fastest growing private company of Silicon Valley. Fascinated by the science of marketing and truly humbled to be working alongside the smartest folks in marketing automation and revenue performance management software. 

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This article originally appeared on Modern B2B Marketing - Marketo Best Practices Blog » B2B Marketing and has been republished with permission.

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