http://www.business2community.com/marketing/marketing-is-not-about-relationships-0205637?utm_source=rss&utm_medium=rss&utm_campaign=marketing-is-not-about-relationships Building Deeper Business Relationships Through Engaging Communities Thu, 20 Jun 2013 06:18:07 -0400 hourly 1 http://wordpress.org/?v=3.5.1 http://www.business2community.com/marketing/marketing-is-not-about-relationships-0205637#comment-432761 Greg Coticchia Mon, 02 Jul 2012 13:21:45 +0000 http://b2bdigital.net/?p=1776#comment-432761 I respectfully strongly disagree. Marketing is all about relationships. Particularly in a B2B world where internet/digital marketing now represents 60% of the sales cycle. Lead nurturing and drip automation techniques backed with content make it imperative to build relationships with the company that are not solely hand offs to sales. Sales in todays B2B world are more web based and phone based, relying more on the ‘air cover’ that marketing gave the ‘ground troops’. Its ALL about relationships……..

]]> http://www.business2community.com/marketing/marketing-is-not-about-relationships-0205637#comment-432706 Melvin Magadia Mon, 02 Jul 2012 07:28:37 +0000 http://b2bdigital.net/?p=1776#comment-432706 I disagree with the title. I believe that marketing is all about building relationships with customers. In a competitive industry, it can be difficult to find a regular customer so you might as well build a long-term business relationship with the customers you currently have.

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