Every day when I wake up I ask myself how I can I grow my business today? How can I help more people today? What can I do to make more sales today? That passion, hunger and ambition is what drives me forward like rocket fuel and I want the same for you. So in this post I am going to share with you some marketing ideas for small businesses that just work.
Start creating valuable content– The best way to get recognised as an expert in your field is to create quality content that helps your customers do business better or solve problems. Write articles, and create “how to” videos and you’ll be amazed at the results – you will reach a wider audience, your trust factor will increase, it opens your business up to joint ventures with other businesses and ultimately more sales.
Don’t neglect your existing clients. Don’t forget your current contacts! They are the life blood of your business. Devote time and attention to communicating with them regularly in ways they appreciate and find useful and they’ll reward you with referrals, social signals, and new and repeat business when the time is right.
Produce an Evergreen Lead Magnet. Produce a piece of high quality stock content that you can use time and time again. Something of incredible value that really helps satisfy your customers’ needs. If you don’t know what your customers need help with or are interested to know more of – ask them. Send a questionnaire to find out what it is your customer truly wants.
Compile that information and use it to create a compelling piece of evergreen content that you can use time and time again to generate leads for your business in exchange for their contact details.
Be creative with your marketing startegy and create a useful downloadable report, eBook, whitepaper, research, or video series tutorial. Whatever you produce make sure it displays you and your expertise in the best possible manner and positions you and your small business as the leader in the field.
4. Take the plunge with social media. It’s no longer on the fringes, it’s not a “nice to have” it is a necessity. Social media is how many of your customers and clients research, connect and communicate today. It can influence buying decisions and the way people view your business. Get involved with social media and start building a community of people who are interested in your brand. Again, the key here is to provide that community with insane amounts of value so they feel compelled to share that value with their friends and following, growing your brand in the process.
5. Make sure your website is Fresh. Your website or blog should be a valuable resource for your clients, not just a promotional tool for you. Stop shouting, start listening and provide helpful and compelling content. The customer is the King, not your ego!
Set yourself a program for when you plan to update your content. Make this visible to your clients and readers so that you have to live up to those claims or else you will lose credibility.
At the heart of each of these marketing ideas for small businesses is valuable content. Make your marketing all about creating and sharing information that is genuinely valuable to your particular niche and watch your business grow.
So rather than just sitting there and waiting and hoping that your efforts will pay off on their own, take action and start putting these marketing ideas for small businesses into practice.
But before you go and just do that, what great marketing ideas for small businesses do you practice?
