In its 5 year run, AMC’s hit show Mad Men has both glamorized and misrepresented the advertising and marketing industry. Though the drama and intrigue has made the show a must-watch for millions of avid viewers, the TV show depicts an advertising and marketing profession that is far removed from the marketers we know today.
Marketing has been forced to change and adapt alongside changing technologies and evolving consumer tastes. Better informed and more engaged consumers have compelled marketers to change strategies from pushing marketing messages out to audiences, to pulling them in with valuable content, personal contact via social media, and personalized sales experiences via marketing automation.
The infographic below from Pardot illustrates just how the advances in technology, communication, and strategy have led to a modern day marketer that the 1960s Mad Men would find almost unrecognizable.
Download this infographic.