For small businesses that are weighing the value of a mobile marketing or mobile commerce program, a recent infographic on mobile trends from Outsystems® is packed with helpful insights.
The infographic highlights four mobile trends that small businesses will want to take advantage of:
1. The mobile boom is here and now. According to the infographic, there are 5.3 billion global mobile subscribers, representing 3 out of 4 people on the planet. By comparison, worldwide internet use in 2011 was only 2.3 billion. With more than double the adoption rate, mobile presents a huge opportunity for small businesses to reach potential customers.
2. To attract more local customers you need to optimize your web presence for mobile search. Web searches on smart phones have become much more common, quadrupling in number in 2011. Thirty percent of all restaurant searches are now performed on mobile devices, as are 17% of auto searches and 16% of consumer electronics searches. Mobile search has become critical for reaching customers who are nearby and ready to buy.
3. B2B customers are waiting for you to go mobile. Seventy-two percent of the U.S. workforce are using mobile phones, and nearly 95% of those are using smart phones. This highlights the important of optimizing your website and marketing programs for the mobile experience.
4. Mobile apps help customers buy from you. Confirming what we saw in a recent success story on B2C mobile apps, the infographic tells us that B2B customers are eager for apps as well. Seventy-five percent of B2B decision makers said that mobile apps increase productivity, and almost two-thirds said that apps enable faster decision-making. This is another clear indication that customers are ready for small businesses to join them in the mobile space.
How will you take advantage of these mobile trends in your marketing program?
Awesome post! If I may, I’d like to add a fifth “opportunity,” which I would venture to say is learning from others in the mobile ad space. Now that mobile marketing/advertising has matured to such a degree and there are countless success stories and crash-and-burn stories to learn from, mobile advertisers have access to extremely valuable information regarding the best ways to approach and target the mobile masses. The biggest lesson to emerge from these experiences, in my view, is the importance of smart, relevant, timely mobile messaging. It’s all about relevance in the mobile space today. Great post on smart mobile messaging at Airpush – http://www.airpush.com/blog/redesigning-messaging-relevance-how-we-grew-to-2/ definitely worth a read after this article! Great job.
Another great infographic I found on that topic – http://www.startapp.com/android-apps-infographic/