Trust is a major factor when it comes to acquiring new customers.
Companies need to understand that they need be there before they ask for a sale. They need to establish themselves as an authority and trusted source in their industry.
About.com conducted a survey where they find out that 84% said that brands must prove themselves trustworthy before they buy or interact in any other way!
Reviews (customer generated content) are a way how brands can gain trust with future customers said 41% of the surveyed people.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
This brings us to the most effective way how to gain customer trust before you ask for the sale.
Content marketing is a proven way to engage customers.
A seriously executed content marketing strategy can be responsible for 25x times more business leads and boosts your revenue by up to 40%!
One of the most popular channels to share content is social media. About 76% of marketers use a social network as the main channel for content distribution.
To share content in social media is not enough. Content creation and content marketing must be executed as a holistic strategy and have to be performed on regular basis to gain profitable results on the long term.
Companies utilizing content marketing strategy report an up to 2,000% lift in blog traffic and 40% boost in revenue.
How to start content marketing?
The best way to start content marketing for business is to start a corporate blog. Recent and future customers can interact this way with your business. You show expertise and offer valuable information to solve your audience’s problems. This gains trust.
Blogging has great advantages and here are the most important:
1. Blogging companies get up to 55% more Traffic
2. Blogging companies get up to 97% more Inbound Links
3. Blogging companies get up to 434% more indexed pages in search engines
4. Blogging companies get up to 25x times more business leads
All of this above builds trust and increases brand visibility. As a result this brings more interested people to the offers and can increase revenue in the long term.