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Creating a Superior Trade Show Booth

Marketing

Creating a Superior Trade Show Booth image Beverly Hills Polo Booth

Creating trade show booth takes planning

When you think about a trade show booth, you may often think about people sitting behind a table, looking pretty, and maybe waving to people as they walk by. Well yes, that is one way to go about it, but there is so much more to trade shows than being good looking and seeming friendly. According to an article posted on Trade Show News Network, 99% of marketers found a value to trade shows that other marketing channels do not offer. Face to face interaction is irreplaceable and having that in a creative, fun setting allows potential clients to relax and enjoy the experience they have with your brand. While it might be your first time or you may be a seasoned pro, creating a superior trade show booth is not always the easiest task. There is a lot of planning involved and a lot of time invested in creating that ultimate booth for your product or service. If you are able to manage your time, as well as your dollars, you should be able to make a trade show booth that will produce profits in the long run. These tips will help you plan a superior trade show booth.

Plan, Plan, then Plan Some More

The number one thing you must remember is that planning is the most important part of this whole project. Start planning months ahead of time because if you don’t, trust me, you’re going to wish you did. Just as anything else in life, unforeseen situations and issues will arise. When constructing your booth you must consider size constraints, electrical concerns, and end result aesthetics. Having months to sort these dilemmas out will keep things running smoothly.

Creating a Superior Trade Show Booth image Triforce Booth

Manipulating the Space

You ever walk into your grandmothers house and notice she has knickknacks all over the place? Don’t you feel like the walls are closing in on you and suddenly you’re suffering from claustrophobia? Don’t let your trade show booth end up like grandma’s house. Give your booth some space and eliminate the clutter and the unnecessary. People want to wander through, escape into a different reality which is your booth. The last thing that you want at your trade show booth is a table blocking the entrance way to get into the exhibit even if two very well informed employees sit behind it. Simpler is almost always better so display items and information that will leave the best impression. If your booth space is large enough, consider incorporating chairs or benches. This will give a welcoming feeling, and people will stay longer. Navigating a trade show can be like swimming against a tide so to help attendees find your booth, consider hanging branding from the ceiling. It will act like the north star for lost potential clients.

Get Some Feedback

After blowing people away with your amazing trade show booth, you can do some recon and find out what attendees thought of your exhibit. You would be surprised how excited people get that you want to know what they thought of your booth. This will forge a positive brand image in their mind, and you will find out how to improve your trade show booth for the next event.

Get The Best Trade Show Booth Guide Ever

Creating a Superior Trade Show Booth image My Presentation 1

Get our free report called “Our Guide To Make You The Office SUPERHERO”

After reading it, we know you will have better, more productive experience preparing for your next convention or trade show. You’ll have the best trade show booth display secrets you need to impress those in attendance and look like a Super Hero to your boss! Not to mention the money you’ll save by avoiding costly last minute expenses.

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