Sometimes it is noticing the little things that can attract customers.
When you focus on unmet needs of customers it can lead to new products or services.
I noticed a product on the internet called Miracle-Gro®. It is a product that allows you to grow salads and herbs simply.
For those of us with black thumbs we are experts in how to make anything we plant shrivel up and die.
Yet the appeal of growing our own salads and herbs are appealing.
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This product may also appeal to those that can grow salads and herbs, but lack time and are looking for an alternative to what is available.
This product makes it simple as everything you need is in the pods. Just plant, water and viola you have home grown salads and herbs. It takes out the guesswork that we black thumbs desire and reduces steps that would normally need to be taken.
By developing this product they can get more customers by meeting this unmet need by using simplicity.
Whether you sell a product or service look to see if there are enough potential customers that have unmet needs. By looking at your market and what is available can start the process as can thinking of how you can save customers time. Time may be the number of steps they need to take to achieve a result.
The other part of unmet needs is the potential customers must be willing to pay at a price that makes the idea viable. For example there are a number of companies that want content produced however there are some who only want to pay a low price for the service.
A TOUCH OF SIMPLICITY
If there is demand see if you can develop a product or service that has components that your business usually sells separately and can be simplified into one product or service for these customers. The products or services can be seen as replacements for competitive products or services.
The key here is simplicity and often means going back to basics to see what elements need to be included. The simpler you can make it so customers do not have to think or spend a lot of their time the better, as these customers may be the black thumbs in your market.
Attracting more customers to your business using simplicity and looking at unmet needs of your market can lead to increased growth and differentiate your business.
Over to you: do you think this could help your business? Have you ever developed a product or service like Miracle-Gro®? If you have please share your story.
This article originally appeared on M4B Marketing. Republished with permission.