The best diplomat I know is a fully-loaded phaser bank – Montgomery “Scotty” Scott
A fully loaded digital marketing plan is a great diplomat too. So great, actually, that nearly 75% of all businesses are increasing their digital marketing over the next 12 months, according to Adobe Systems (from Mediapost Research Brief, “Digital Marketing Planning”). Their goal – to enhance the customer’s experience. Optimizing websites using analytics data is this year’s most deployed tactic. This optimization comes in the form of geo-targeted site content, content marketing, blogging, and rich media. Top predicted investments for 2011 include 3D visualization, multi-media product viewing and interactive experiences. In addition, businesses crave creative design and branded social community pages. Both Spock and Kirk would be proud. Why? Because real digital marketing requires strategy, analysis, and creativity.
All she’s got isn’t good enough! – James T. Kirk
If you believe your digital marketing agency isn’t good enough, you’re not alone. The sorry truth is, “only 44% of marketers are truly happy with their primary agency…” and there are two chief reasons why: The agency isn’t creative and/or the agency isn’t strategic (from Mediapost Research Brief, “Primary Agencies in Jeopardy if Reviewed”). Many agencies lack both. Google’s Panda update (or algorithm change) was a big wake up call to businesses who now see anemic, unoriginal content and boilerplate design for what it is – ineffective. Today, businesses require their agency to be a “strategic partner who can help their business versus just an ‘idea shop.’”
You know, back home we have a saying: “If you wanna ride in the Kentucky Derby, you don’t leave your prized stallion in the stable. – Leonard “Bones” McCoy
And your prized stallion is your media channel. Businesses no longer need to purchase expensive time and space on someone else’s channel. Instead, your business is media. Your website, mobile website, and blog are your marketing hub from which your agency shares all of your drilled down updates, videos, posts, whitepapers, webinars, enewsletters, coupons, mobile apps, etc. via branded social media. If you haven’t become media yourself or have yet to fully leverage your media channels then you’re leaving your prized stallion in the stable.
Boldly go so your business can live long and prosper.
This is your voyage – your mission. We are in the midst of a digital renaissance filled with new life and new civilizations. Find a digital marketing agency with both Kirk and Spock in command and you too can break through the noise with relevant, amazing content and design. It’s no longer about perfection – it’s about experimentation. A real digital marketing agency isn’t afraid to try numerous approaches, styles or tools. Look for an agency that is flexible, strategic, and creative. Businesses who do their due diligence experience the amazing ROI only digital marketing can give.