Analysing the challenges, objectives and trends in social media, SEO and PPC for B2B and B2C companies, the study offers a snapshot of digital marketing in 2012.
Here are the major findings:
- Generating leads is the top objective for B2B marketers, while their B2C peers prioritise increasing awareness.
- When it comes to lead generation, B2B marketers consider SEO twice as effective as PPC or social media.
- Measurement remains a major challenge for marketers with a massive 70% unable to attribute ROI.
B2B marketers and business owners should check out this infographic by Web Marketing 123 – you may find it useful as you consider how to generate online leads and understand your marketing ROI.