These days, everyone is talking about all the exciting ways that video marketing can help your online business ventures succeed.
However, there’s a lot more to utilizing video marketing than just putting videos online on YouTube. That’s just one tool in the proverbial toolbox. After all, sure, you probably could build a house using nothing but a hammer, but you almost certainly wouldn’t do as good a job as if you had a full set of specialized tools to help with the job.
The same is true for video marketing tools. They help you refine and improve your online video marketing, adding new features and generally helping you in your efforts. By adding these tools to your toolbox, you’ll make yourself a more effective video marketeers!
Must-Have Video Marketing Tools
Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale
This is the number-crunching of online marketing. Unlike with traditional marketing, Internet marketers have access to a staggering amount of data about how effective their marketing is.
There are plenty of software packages available online to help you with your analytics, from free services such as google analytics as well as more expensive, full-featured solutions such as Hubspot. Through these, you can:
- Track precise viewing rates, including how many viewers abandon a video midway through.
- See how many viewers of your videos go on to become customers.
- Fine-tune your presentation to give people more of what they want.
- Test out changes to your videos to see what versions are most effective.
Basically, with a good analytics package, you aren’t taking guesses in the dark. You’ll have the data you need to really make something of your video advertising.
II. Plug-Ins and Content Enhancement
The big trend in video marketing tools at the moment is the use of clickable video and apps to enhance your content and make it more appealing to users. There are a wide variety of plugins on the market, which can allow you to add such features as:
- Direct sharing links for social media.
- Live news or stock updates.
- Text annotations and commentary.
- Mailing list signups
- Clickable hotspots that lead directly to sales pages.
- And more!
Video no longer has to be static and non-interactive. Content-enhancing plugins can make your videos as interactive as any website, engaging your customers and keeping their eyeballs glued to your products.
III. Software Video Marketing Tools
If you look online, you can find plenty of articles discussing free or inexpensive video software tools you can use to enhance your products. Here are a few of the standouts:
Blender: Blender is one of the premiere free 3D rendering software packages, and it can be used to quickly and (relatively) easily add 3D elements, animations, and more to your existing videos.
ContentBuzz: If you find yourself uploading your videos to multiple sites and putting numerous social media posts about it, ContentBuzz automates the process and makes spreading your videos online a breeze.
Wax: Wax is another free software solution that focuses primarily on video compositing and adding special effects to your videos. The plugins they offer are much nicer-looking, in general, that the default special effects in most basic video editing packages.
Storyboard Pro: Disregard the fact that this is marketed as educational software. It’s a great storyboarding tool to help you design your videos before committing them to film.
Zwei-Stein: Despite the silly name, this is one of the best free full-featured and non-destructive video editing packages you can pick up.
In short, when you’re looking to enhance your video marketing, don’t just add more tools. Use video marketing tools to get the best effect!