Ever since the internet appeared the world of marketing changed forever. A vast network capable of uniting practically all people on Earth opened up a lot of new possibilities, and it seems that ever since then new marketing methods have been popping up left and right. One of the latest innovations in this field is referred to as social mobile marketing, and it hasn’t become popular for no reason.
The power Of social mobile marketing lies in the fact that more and more people are accessing the internet through their cell phones rather than any other device. This is mainly due to the fact that cell phones have evolved tremendously and can be basically likened to small computers. In addition, more and more websites are adapting to this by making their content mobile-friendly.
To help you understand the big picture, here are a few interesting statistics:
- More than 84% of Americans are cell phone owners.
- An average of 1.6 billion text messages per day were delivered during December 2007.
- Giant corporations including but not limited to Ford, Pepsi and Burger King all have their mobile marketing campaigns.
- Visa has developed a mobile payment platform.
- Projects for mobile fundraising are on the way.
As you can see, cell phones are becoming increasingly important in people’s lives, and as it happens, they are an excellent way to reach out to a ginormous number of people.
They open your brand and business to a whole new and unexploited market which is only waiting to be tapped into, and that’s precisely what most people are going to do in the near future. If what you are looking to do is increase your brand’s exposure and have the opportunity to market yourself to millions of new potential customers, then you should get into social mobile marketing straight away; a market stays untapped for only so long.