6 Steps to Inbound Marketing Success [Infographic]

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012.

The first one, 18 Stats on the Mobile Market You Need To Know, was posted earlier this week and hopefully caused you to consider your mobile strategy.

This next one is called “The Inbound Marketing Process Infographic.”

It comes from Impact Brand and Design and includes 6 steps to inbound marketing success.

It is appropriately sub-titled “Start generating more leads from your website today!” This is an excellent companion to my 7 steps to effective inbound marketing.

The 6 Steps to Inbound Marketing Success

1. Develop an effective marketing strategy. Marketing is an investment in the growth of your business, not an expense.
2. Create and maintain a powerful website. An effective website is the hub of all your online marketing and lead generation activities.
3. Generate more traffic through effective blogging, social media, SEO and paid search. By increasing the traffic to your website you increase the number of opportunities for visitors to convert into leads.
4. Convert traffic to leads. Create effective offers and calls to action that appeal to potential buyers at all stages.
5. Convert Leads into sales through effective nurturing strategies and marketing automation.
6. Measure everything! The most important measures are: Traffic to leads, Leads to customer, cost per lead and cost per customer. But the image also provides 24 measures you should use for each inbound marketing tactic.

I hope you enjoy this latest update to the best marketing infographics…

Author: Michael Brenner     Michael Brenner on the Web Michael Brenner on Facebook Michael Brenner on Twitter Michael Brenner on LinkedIn Michael Brenner on Google Plus Michael Brenner RSS Feed

Michael Brenner is the Vice President of Global Marketing for SAP where he leads content strategy and serves as the managing editor of the company’s award-winning Business Innovation thought leadership blog site. He is also the author of B2B Marketing Insider, a contributor to Forbes and a frequent... View full profile

This article originally appeared on B2B Marketing Insider and has been republished with permission.

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