Promoting your brand on mobile devices is a great way to keep your company in front of busy tech-savvy consumers. If done well, mobile marketing will successfully promote your brand and keep you connected to interested buyers. Do it poorly, and your brand will be a huge social media joke – complete with its own hashtag – in no time. The following list of tips will help you get through your mobile marketing campaign with ease, build your credibility, and help you achieve your marketing goals.
Send text messages to update users on company news. Be careful with this, as just like email marketing, SMS marketing can be seen as spam. Remember, to get text messages from you, receivers have opted in. Clearly, they want your messages. Don’t abuse this privilege. Keep your messages short and sweet.
Encourage users to give feedback on your products or services. This is crucial as it shows your customers you care about their feedback, are willing to improve if necessary, and that their opinion plays a valuable role in the bettering of the company.
Make an app. Whether it’s to give your customers a way to pay through their mobile devices or to simply keep them updated on company news, locations, and products, developing an application for your brand can be useful. The best part? Your brand is the star of the show, you’re in their pocket at all times, and you have the luxury of developing rapport with your customers.
ASAP = As SIMPLE as possible. Make your campaign foolproof, simple, and not too busy. With mobile marketing, less is more.
Related Resources from B2C
» Free Webcast: Build Better Products by Identifying and Validating Your Riskiest Assumptions
Know your market. You wouldn’t want to send something completely irrelevant to a certain demographic. On the other hand, knowing your audience and making a campaign for them accordingly will have some relevance to them and grab their attention. For example, sending out a voucher to a fine dining restaurant to business professionals and offering special deals for a family event to a middle-class family are great ways to get in their heads.
Make use of QR codes. Offering a discount, special deal, or promotion to your customers is a great way of thanking them for their support. This also encourages them to continue keeping an eye on your brand, as they’ll want to be the first to get any future deals. QR codes are fairly simple to develop and customers can get the code with their camera-ready smart devices quickly and efficiently.
Know your goals beforehand. Lay out your goals for each campaign. What do you want to achieve with this strategy? Do you want to increase your company’s Facebook likes? Do you want more sales? Are you looking to re-connect with former customers? Having a clear set of goals before developing a campaign will really help you tailor it to achieve those goals.
Outsource when needed. If you can’t make a mobile marketing campaign that is optimized or visually appealing, don’t be hesitant to outsource these aspects to other professionals. This will save you a lot of frustration, time, and energy, and will probably make for a more effective campaign.
Make each campaign valuable. You have such a limited time to capture your audience’s attention, so make each campaign valuable and don’t send out information if they wouldn’t care. Put yourself in their shoes and ask yourself, “If I were on the receiving end of this campaign, would it have any value to me? Would I care about it? Would I even open it?”
Make use of a variety of channels. Social media websites such as Facebook and Twitter can be a nice complement to a mobile marketing campaign. Giving the campaign coverage on a variety of channels will increase how effective it is.
Be patient in your efforts and don’t give up. Trial and error will be your best friend when it comes to mobile marketing.