Marketers and graphic designers have long known that color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases. The following lists 10 colors that increase sales, along with the specific emotions they evoke.
Red is the color of power. It gets people’s attention and it holds it, which is why it’s the most popular color for marketing. Just don’t overdo it!
Recommended for YouWebcast: A Week in the Life of an Agile Creative Team
When you want to be viewed as trustworthy and cool, blue is the color for you. Mix blue with complimentary colors for best results.
Vying for the attention of a young female demographic? You can’t go wrong with pink. It’s fun, frilly and totally female.
Yellow is a powerful color, but it is also the most dangerous hue. Use yellow to command your audience’s attention, and let them know you’re confident in your abilities.
Green is a versatile color. It is warm and inviting, lending customers a pleasing feeling. Second, it denotes health, environment and goodwill. Finally, green is the color of money, so it creates thoughts of wealth.
Purple is the color of royalty, which makes it perfect for lending a touch of elegance and prestige to your marketing materials.
Gold is likewise elegant and prestigious, but adds an element of power purple can’t match. In combination with purple or green, gold is a powerful color that symbolizes wealth and pedigree.
Orange is energy. It has powerful attention-getting properties, it’s fun and cool, and it makes customers feel as though they’re dealing with a cutting-edge company.
Brown, an earthy tone, is known as a comfort color, lending relaxation to customers.
Black is another highly versatile color. It can be modern or traditional, exciting or relaxing. Used as a contrasting color, black most often adds drama to whatever mood you want to cast.