Marketing
Kamikaze Marketing 101
We are not “businessmen,” per se. We are in the creative department, which means that we’re a little mad, perhaps, and that our thought process is…maybe a bit skewed. What... read more
Design Tips With 8 of the Best-Looking Craft Beer Brands
What turns us on to a beer before we can taste it? Well, the price, name and reputation could have something to do with it. But what really makes or... read more
7 Amazon Tools To Help Market Your Book Like A Professional
As an author and self-publisher it is absolutely essential that you have a presence on Amazon. And luckily for us, Amazon provides many powerful ways to connect with potential readers... read more
Be Human In Marketing
One of the things I like best about my current position is that I can look out from behind my desk and see the front desk interactions, the office and... read more
Are You Ready For… Disruption???
Often in the digital world, we talk about “disruption.” You may ask “what is disruption?” I thought I would shed a little light… Disruption is anything that interferes with (or... read more
The Marketing Plan: Your GPS to Success
It always amazes me how many start up companies and entrepreneurs operate without a marketing plan. You wouldn’t head out to a destination without at least which direction you are... read more
The Lighter Side of Marketing…A Burrito
3My Burrito Knows my Name So I was heating up a burrito for lunch just yesterday and reading the package before I threw it away… here’s what I saw. The... read more
Inbound Marketing: A Salesperson’s Perspective
Wednesday night is volleyball night for this guy, and like many people in their mid-20s in a new city, my team consists of people in the same work field, in... read more
Why Inbound Marketing Will Change Your Life
After a deluge of requests from staff looking for social media profiles and updates, with no clear policy or strategy underpinning our advancement in that area, I spent most of... read more
A Case for Re-Branding the Term ‘Marketing’
“I’m in marketing.” When I hear someone say that, I cringe. When I say it myself, I feel a defensive urge to explain what I do. I trace my aversion... read more
