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Marketing Automation

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All Marketing Automation Articles
Marketing Automation: Win More Business And Nurture More Leads

Marketing Automation: Win More Business And Nurture More Leads

Marketing Automation

Want to generate new leads, but don’t have enough time or resource to do it? Marketing automation makes lead nurturing easier and can actually save you time and money in... read more

Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation

Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation

Marketing Automation

There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis.... read more

The White Paper – A Cornerstone of Marketing Automation

The White Paper – A Cornerstone of Marketing Automation

Marketing Automation

1

When it comes to marketing automation, content is key to attracting new prospects and nurturing them through the sales process. A white paper is one of the primary building blocks... read more

All of Time and Space – Dr. Who & Marketers

All of Time and Space – Dr. Who & Marketers

Marketing Automation

I love Doctor Who. Okay, I’m a little late to the party. I just started watching it this summer, but I’m doing my best to binge watch my way through... read more

8 Steps to Optimizing Marketing Automation

8 Steps to Optimizing Marketing Automation

Marketing Automation

Marketing automation platforms (MAPs) promise the holy grail of inbound marketing. They allow you to send personalized, highly relevant messages to website visitors based on their online actions—and to measure... read more

Why Marketing Automation Picked Up the Phone…

Why Marketing Automation Picked Up the Phone…

Marketing Automation

Recently, it was reported that marketing automation platform provider Act-On, and the call tracking company Ifbyphone, had announced a partnership that would bring the two technologies together – thereby expanding... read more

How To Use Analytics And Marketing Automation To Improve Target Marketing

How To Use Analytics And Marketing Automation To Improve Target Marketing

Marketing Automation

There’s an old saying, “Half my advertising dollars are responsible for all my profits. But I have no idea which half.” In other words, organizations have long flown blind when... read more

22 Essential Facts About the State of Marketing Automation

22 Essential Facts About the State of Marketing Automation

Marketing Automation

Marketing automation has become mainstream in 2014, and a new report from Aberdeen Group reveals the state of its adoption by marketers from a survey conducted earlier this year. These... read more

Streamlining Marketing Strategy Through Marketing Automation

Streamlining Marketing Strategy Through Marketing Automation

Marketing Automation

Marketers are always searching for new ways to achieve better campaign results and deliver better ROI for their efforts. The business evolves on a near daily basis, which can make... read more

What Is Marketing Automation?

What Is Marketing Automation?

Marketing Automation

Marketing is not a fancy new term for email marketing. It is a suite of tools that enable modern marketing practices to improve the customer experience and potential for revenue.... read more

4 Reasons Marketing Automation Helps Businesses Be More (Not Less) Human

4 Reasons Marketing Automation Helps Businesses Be More (Not Less) Human

Marketing Automation

Marketing automation doesn’t suck the human element out of your marketing. In fact, it augments it by giving owners and marketers better information about their prospects so that they can... read more

5 Tips for Succeeding with Your Marketing Automation Implementation

5 Tips for Succeeding with Your Marketing Automation Implementation

Marketing Automation

Now that you have made the decision to implement a marketing automation platform (MAP), where do you go and how do you ensure success as you move forward? It may... read more

3 Ways Marketing Automation Is Good for Your Business

3 Ways Marketing Automation Is Good for Your Business

Marketing Automation

At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three... read more

Marketing Automation vs Personalisation

Marketing Automation vs Personalisation

Marketing Automation

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The question of automation vs personalisation for a company is all about saving time and money whilst increasing efficiency. Whereas the perspective of the customer is about receiving good customer... read more

How Can Marketing Automation Software Improve Your Social Media Strategy?

How Can Marketing Automation Software Improve Your Social Media Strategy?

Marketing Automation

We’re all well aware of the power that social media can have upon business operations. It allows us to proactively target a customer base, keep up with the latest trends... read more