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All Marketing Automation Articles
Why Every Business Should Consider Purchase to Pay Automation (Part 2)

Why Every Business Should Consider Purchase to Pay Automation (Part 2)

Marketing Automation

Despite the continuing rise in attention being given to purchase to pay (P2P) processes, there are still a large number of organizations who are reluctant to automate, let alone optimize,... read more

Integrated Marketing Automation Cures Painful Headache for Adaptive Computing

Integrated Marketing Automation Cures Painful Headache for Adaptive Computing

Marketing Automation

We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive Computing is the largest provider of policy-based... read more

Who Owns the Marketing Automation Funnel – Marketing or Sales?

Who Owns the Marketing Automation Funnel – Marketing or Sales?

Marketing Automation

The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains... read more

Almost Third Quarter – How Full Is Your Pipeline?

Almost Third Quarter – How Full Is Your Pipeline?

Marketing Automation

We are continually talking to CSOs about how nurturing helps drive revenue. Easy to say, but what does that really mean. How does technology and process around nurturing help fill... read more

Content Marketing Automation: The Good, The Bad And The Useful

Content Marketing Automation: The Good, The Bad And The Useful

Marketing Automation

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There is a new buzz word in town: Content Marketing. The idea itself has been around for many years but recently this phrase is on everyone’s lips. If we search... read more


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Embrace the Era of Marketing Automation

Embrace the Era of Marketing Automation

Marketing Automation

Want to increase qualified leads more than fourfold? What used to be a vapid sales pitch is now a quantitative reality – over the past decade, enterprise technology has exploded onto... read more

Why Marketing Automation Alone Won’t Do It

Why Marketing Automation Alone Won’t Do It

Marketing Automation

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Sales and marketing departments often share a rather rocky relationship. Much like a divorced couple that is forced to mingle due to kids and a shared network of friends, sales... read more

When Marketing Automation Is the Wrong Solution

When Marketing Automation Is the Wrong Solution

Marketing Automation

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You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. Just because it is... read more

What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?

What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?

Marketing Automation

Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen... read more

Five Ways CRM + Marketing Automation = Sales

Five Ways CRM + Marketing Automation = Sales

Marketing Automation

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Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When... read more

Two Concrete Ways Sales Can Benefit from Marketing Automation

Two Concrete Ways Sales Can Benefit from Marketing Automation

Marketing Automation

Marketing automation has become the secret weapon of the sales department. Forward-leaning sales teams have figured out how to benefit from marketing automation, beginning with integrating it into their CRM... read more

Great Marketing is 1% Inspiration, 19% Perspiration and 80% Automation!

Great Marketing is 1% Inspiration, 19% Perspiration and 80% Automation!

Marketing Automation

Edison is purported to have said, “Genius is one per cent inspiration, ninety-nine per cent perspiration”.  It’s a fascinating comment on the different components required to make magic happen. I... read more

Marketing Automation: Planning, Alignment and Content Spell Success

Marketing Automation: Planning, Alignment and Content Spell Success

Marketing Automation

According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion... read more

Marketing Automation: Bytes Versus Minds

Marketing Automation: Bytes Versus Minds

Marketing Automation

Great Marketing Communications (MarCom) is a bit of a mystery. It evokes emotions to which we connect a brand and lets us dive deep into another world for a few... read more

How to Fail With Marketing Automation

How to Fail With Marketing Automation

Marketing Automation

The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure –... read more