Marketing Automation
Why Every Business Should Consider Purchase to Pay Automation (Part 2)
Despite the continuing rise in attention being given to purchase to pay (P2P) processes, there are still a large number of organizations who are reluctant to automate, let alone optimize,... read more
Integrated Marketing Automation Cures Painful Headache for Adaptive Computing
We really like it when our customers succeed; we like it even better when Act-On has played a role in that success. Adaptive Computing is the largest provider of policy-based... read more
Who Owns the Marketing Automation Funnel – Marketing or Sales?
The “funnel” is a common metaphor used in many marketing and sales departments to describe the process through which prospective leads are converted into paying customers. Though the metaphor remains... read more
Almost Third Quarter – How Full Is Your Pipeline?
We are continually talking to CSOs about how nurturing helps drive revenue. Easy to say, but what does that really mean. How does technology and process around nurturing help fill... read more
Content Marketing Automation: The Good, The Bad And The Useful
3There is a new buzz word in town: Content Marketing. The idea itself has been around for many years but recently this phrase is on everyone’s lips. If we search... read more
Embrace the Era of Marketing Automation
Want to increase qualified leads more than fourfold? What used to be a vapid sales pitch is now a quantitative reality – over the past decade, enterprise technology has exploded onto... read more
Why Marketing Automation Alone Won’t Do It
2Sales and marketing departments often share a rather rocky relationship. Much like a divorced couple that is forced to mingle due to kids and a shared network of friends, sales... read more
When Marketing Automation Is the Wrong Solution
1You wouldn’t jump in your car to go from the living room to the kitchen or pull out the chainsaw to cut a stick of butter. Just because it is... read more
What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?
Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen... read more
Five Ways CRM + Marketing Automation = Sales
1Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When... read more
Two Concrete Ways Sales Can Benefit from Marketing Automation
Marketing automation has become the secret weapon of the sales department. Forward-leaning sales teams have figured out how to benefit from marketing automation, beginning with integrating it into their CRM... read more
Great Marketing is 1% Inspiration, 19% Perspiration and 80% Automation!
Edison is purported to have said, “Genius is one per cent inspiration, ninety-nine per cent perspiration”. It’s a fascinating comment on the different components required to make magic happen. I... read more
Marketing Automation: Planning, Alignment and Content Spell Success
According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion... read more
Marketing Automation: Bytes Versus Minds
Great Marketing Communications (MarCom) is a bit of a mystery. It evokes emotions to which we connect a brand and lets us dive deep into another world for a few... read more
How to Fail With Marketing Automation
The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure –... read more
