Marketing Automation
What’s the Difference Between Marketing Automation and Voice-Based Marketing Automation?
Most marketers today are familiar with marketing automation. So it may come as no surprise that a question I frequently get asked when I talk to marketing and demand gen... read more
Five Ways CRM + Marketing Automation = Sales
Marketing automation isn’t just for marketers anymore. What began as a suite of capabilities that relieved marketers of certain manual tasks has turned into a genuine sales enablement tool. When... read more
Two Concrete Ways Sales Can Benefit from Marketing Automation
Marketing automation has become the secret weapon of the sales department. Forward-leaning sales teams have figured out how to benefit from marketing automation, beginning with integrating it into their CRM... read more
Great Marketing is 1% Inspiration, 19% Perspiration and 80% Automation!
Edison is purported to have said, “Genius is one per cent inspiration, ninety-nine per cent perspiration”. It’s a fascinating comment on the different components required to make magic happen. I... read more
Marketing Automation: Planning, Alignment and Content Spell Success
According to Q2 Insights (formerly Focus Research), marketing automation software – including popular platforms like Eloqua, Marketo, Hubspot, and Pardot – is showing the strongest growth in the $4 billion... read more
Marketing Automation: Bytes Versus Minds
Great Marketing Communications (MarCom) is a bit of a mystery. It evokes emotions to which we connect a brand and lets us dive deep into another world for a few... read more
How to Fail With Marketing Automation
The single most common cause of marketing automation failure is a lack of attention to detail and process in the marketing organization. There, that was easy. But avoiding failure –... read more
Adopting Marketing Automation Step by Step
Imagine a wall. Your business is on one side and a pot of gold is on the other. The gold is the higher profits you can earn with a marketing... read more
US Fleet Tracking Scores Success With Marketing Automation
Sam Sims, Director of Public Relations and Marketing for US Fleet Tracking, made the move to marketing automation to capture actionable data for targeted lead generation. He knew he wanted... read more
Forget 80/20: Here’s a 50/50 Rule for Marketing Automation
Marketing automation has the potential to increase efficiency of marketing and sales activities, as well as generate more revenue from your marketing investment. But there’s one thing that holds back... read more
When is the Right Time to Implement Marketing Automation?
1Timing, they say, is everything. If you’re considering marketing automation, there are five particularly auspicious times to consider it: When the business is in startup mode. You’re already making rapid... read more
CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation?
1“How much do we need to know about our CRM system to be good at this marketing automation stuff?” I seem to get a variation of this question at the... read more
How Much Does Marketing Automation Cost?
You are ready for marketing automation and are excited to get started. But you have to convince your internal stakeholders first. When building a business case for marketing automation, in... read more
Building a Strong Foundation for Marketing Automation
Have you ever wondered why the Leaning Tower of Pisa leans? It’s because the builders didn’t lay a proper foundation, which was obvious shortly after they started building it. You’d... read more
Bring Marketing & Sales Together with Distributed Marketing Automation
Managing sales and marketing operations can be extremely difficult due to the growing complexity of launching a successful campaign. On the one hand, marketers need to incorporate a variety of... read more
