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Marketing Automation

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All Marketing Automation Articles
3 Ways Marketing Automation Is Good for Your Business

3 Ways Marketing Automation Is Good for Your Business

Marketing Automation

At this point, most marketers have heard the term “marketing automation” and the way it can positively impact businesses. But in case you’ve only overheard the benefits, here are three... read more

Marketing Automation vs Personalisation

Marketing Automation vs Personalisation

Marketing Automation

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The question of automation vs personalisation for a company is all about saving time and money whilst increasing efficiency. Whereas the perspective of the customer is about receiving good customer... read more

How Can Marketing Automation Software Improve Your Social Media Strategy?

How Can Marketing Automation Software Improve Your Social Media Strategy?

Marketing Automation

We’re all well aware of the power that social media can have upon business operations. It allows us to proactively target a customer base, keep up with the latest trends... read more

Marketing Automation Stinks If…

Marketing Automation Stinks If…

Marketing Automation

…if you expect it to solve all of your problems for you. If you’ve been researching marketing automation solutions, you have likely been bombarded with messaging that would lead you... read more

Last Mile Delivery with Marketing Automation

Last Mile Delivery with Marketing Automation

Marketing Automation

We have a client who has built an entire business on the concept of last mile delivery. You’ve probably experienced this type of service if you’ve ever bought something from... read more

Three Ways to Put Your Marketing Efforts on AutoPilot

Three Ways to Put Your Marketing Efforts on AutoPilot

Marketing Automation

Today’s post will cover five ways to put your marketing efforts on autopilot. I am sure that you may be wondering — what exactly is Marketing on Autopilot? Marketing on... read more

What is Marketing Automation? (Part I)

What is Marketing Automation? (Part I)

Marketing Automation

1

Marketing Automation: The Basics “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are... read more

Redefining Marketing Automation: Marketing in the Revenue Age

Redefining Marketing Automation: Marketing in the Revenue Age

Marketing Automation

This morning, while sipping my coffee, I read a very interesting article on ClickZ, Marketing Automation Redefined. In it, Nate Young (Director of Demand Generation at Kenshoo, a company that... read more

6 Tips For a Successful Marketing Automation Implementation

6 Tips For a Successful Marketing Automation Implementation

Marketing Automation

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Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. But without a successful implementation,... read more

Understanding Marketing Automation and CRM

Understanding Marketing Automation and CRM

Marketing Automation

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Recently, I was giving a presentation to a potential client of our customer relationship management (CRM) application, when he asked me, “what’s the difference between CRM and marketing automation software?”... read more

The Characteristics of a Marketing Automation Expert

The Characteristics of a Marketing Automation Expert

Marketing Automation

What does it take to be a marketing automation expert? They are a marketer working at the intersection of sales, marketing and technology. The marketing automation expert is not an engineer, but... read more

Welcome to the World of Marketing Automation. What Now?

Welcome to the World of Marketing Automation. What Now?

Marketing Automation

So, you finally got the go-ahead to implement that new marketing automation platform (MA) you’ve been wanting. It took some convincing, sure: grand promises of metrics and forecasts. But your... read more

Easy Ways to Personalize Content with Marketing Automation

Easy Ways to Personalize Content with Marketing Automation

Marketing Automation

In today’s digital world, content is at the center of marketing. And one of the most effective channels for content distribution is marketing automation. We’ve talked about some of the... read more

Don’t Let The Robots Take Over: Why You Should Limit Automation

Don’t Let The Robots Take Over: Why You Should Limit Automation

Marketing Automation

Being in charge of a company’s social channels means scheduling the right content for each channel at the right time, and with apps like Buffer and Feedly that integrate your... read more

Smooth Transitions: The 8-Step Plan for Switching Marketing Automation Programs

Smooth Transitions: The 8-Step Plan for Switching Marketing Automation Programs

Marketing Automation

Digital opportunities flourish per hour, day, week, etc for businesses of all sectors. However, smaller outfits host limited resources. Therefore, owners seek automated marketing, allowing for focus on internal affairs... read more